When will K-Beauty enter the world of Sephora?

[Gioialina]

Korean skincare (specifically) or any asian skincare brand that you would find at Olive Young or any beauty store in Asia, is the real crème de la crème of skincare. Since having discovered it within the last year or so, I have become obsessed and found it difficult to find credible sites that would ship those products to me in Canada.

I have since found a site that does however my

new downfall is the lack of being able to try or test the products in store and the poor return policies/difficult processes to do so.

I’d like to think that Sephora wants to consider themselves as a one-stop shop for all things beauty related so it’s strange to me that they have not yet truly broken into the world of K-beauty. Sure there’s a couple brands in store but that’s about it. With the wide range of brands and products etc that exist in the asian skincare/beauty world, I think there’s a plethora of good reasons and opportunities to work with them - no?

Surely there’s a consumer base here in North America if most girlies are out here already buying it from other sites. 

Just some food for thought 🫶🏼🫶🏼