Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[LavishGirl]

Love this commitment 💕💕💕

[BBtheQueen]

Urban Skin RX

Blk Girl Sunscreen 

Juvia's Place 

The Lip Bar

Camille Rose Hair Products

The Mane Choice

[MsFashionista92]

I love all of those brands 

[Arield1990]

Black Girl Sunscreen would be a great addition!

[BBtheQueen]

I agree💕

[danielledanielle]

@SephoraBIC , would you also add an announcement/background about Grace Eleyae?  I really love that brand's line and was thrilled to see it here.  @WinglessOne and @Loretta55 are fans as well!  I hope you get additional offerings from them.

[RaeRae1991]

Naked Chemistry Skincare

[Zariyas]

Mented Cosmetics 

[MsFashionista92]

I love Mented Cosmetics 

[Nisso89]

Juvia’s place 

[ShericaR]

I would like to see the Ghanaian skincare brand Nokware.

[PlaynInMakeup]

I would like to see “Playing in Makeup By Yolondo” at Sephora 

[MsTj]

@glowup_Academy

Glitters Pigments eyeshadow & palettes

[Mdalasini]

Ooh, please start carrying Richbraid braiding hair !

Also, please bring back Juvia's place

[SephoraBIC]

Sephora is so excited to spotlight FORVR MOOD, the latest brand feature on our Black-Owned Beauty Guide. Shout-out to Jackie Aina fans on this thread @IraA  and @alwaysalady8!

Jackie Aina, Nigerian-born former US Army veteran turned beauty mogul, created FORVR MOOD candles and fragrances based on her own acquired aesthetic she honed after years of creating content showcasing beauty and self-care products. With FORVR MOOD, she seeks to create a luxury self-care brand for black women first and believes you deserve to be spoiled and pampered daily!

Learn more about FORVR MOOD in our latest brand spotlight on our Black-Owned-Beauty Guide, and stay tuned for more updates on our newest brands at Sephora: https://www.sephora.com/beauty/black-owned-beauty-brands

[Nahnom]

Wait a minute now Jackie Aina was a US Army Veteran?!

[Seana001]

• Vaughn jacobs skin
• Buttah skin
• Christopher Marie haircare
• Kanti
• Kaike 
• mary louise cosmetics 
• Epara skin care
• Karite skincare 
• Bolden skincare
• baddie b lashes 

[bfaithyy]

definitely black girl sunscreen!!

[Tawanalove]

The Lip Bar

[superlativity]

Black Girl Sunscreen (including the kids version), The Lip Bar, Juvia's Place, Grace Eleyae hair protection products, Hairbrella, Pear Nova, Kaeess Nail Polish, Klarity Cosmetics, Uoma Beauty.

[Michelle3000]

JUVIA’S PLACE!!