Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[skindc]

Black girl sunscreen!!

[mickimini]

Same!

[AML292]

Black girl Sunscreen

[MisssE]

I would LOVE to see UOMA Beauty in Sephora. Love their eyeshadow palette's and lip products!!

[thedawnofautumn]

Caramel Swatches doesn’t sell makeup, but I would love a partnership to provide a standardized swatching arm. That could be revolutionary. It can be hard to gauge models’ skintones for shade comparison given each brand uses various models in different lighting conditions. Having one consistent arm for swatching allows people a fixed basis of comparison. People have given feedback that this method has really helped them learn their own undertones as well. Having a standardized arm swatch model for each shade range woulf be amazing! Caramel Swatches, as the name suggests, swatches on tan (aka medium-deep) skin. You can check out a searchable directory of the swatches done to date, with links back to the Sephora site for most products carried at Sephora, on 

 

 

[lamz]

I would love to see DRMTLGY medical-grade skincare carried by Sephora! Their products have been all the talk in the skincare space and I'd love to see them reach a bigger customer base. I'm not 100% certain if they are black-owned, but they have 2 black women on their dermatology advisory board. 

[Persefanie]

Mented lipsticks 

[doubletdesigns]

UOMA Beauty for sure!!!!!

[MakeupDrawer20]

I would like to see The Makeup Drawer by Courtney Dionne. They Have really nice makeup products.

[ChristaAviate1]

I would like to see “Shandelier Luxe Lashes” by (IG) @seankbeauty at Sephora. Shandelier Lashes provide an array of glamorous and elegant sets of cruelty free lashes that are available in various lash styles catering to both naturalists and fashionistas.

[Okusiqueen1]

I’d be so happy when I see @seankbeauty at Sephora. I love Shandelier Lashes. I’ve been wearing their lashes for over 5 years. It’s luxe, full, and light. I use it over and over because it’s looks the same even after few wears.

[mary1226]

I’d love to see Pretty Melanin Skincare, Beneath Your Mask and Eleven by Venus Williams. 

[seankbeauty]

Oh my goodness thank you so much for this lovely note that you sent to Sephora I really appreciate it. And it’s so encouraging sometimes it’s really hard just being a one woman show ❤️❤️❤️

[ahmadmom]

I use Miche Beauty products that order from online. These are handmade products from the owners. They focus on moisture, less frizz, bounce, and deep conditioning. I so love these products. They are the “bomb”.Miche focus on the natural hair and how to take care of your hair properly. They have mixed and tested their products to focus on the essence of natural hair care.

[amerch]

@seankbeauty with Shandelier Lashes for sure. She is honest, hard working and her brand is remarkable. Sephora will definitely be missing out on an amazing opportunity if she’s not chosen. Can’t recommend her or her brand enough. 

[BriKnow]

I definitely recommend Shandelier Luxe Lashes (IG) @seankbeauty I have used her lashes many times , they make you look and feel beautiful ! 

[angelic1283]

There are a lot of lashes companies out there, but Shandelier lux lashes are amazing! The quality is top notch and the customer service is excellent. @seankbeauty 

[ShellyBHW]

I would love to see Shandelier Luxe Lashes in your store.

[AngelofLove]

I would love to see Shandelier luxe lashes in Sephora. @seankbeauty website is immaculate and her lashes are elite, easy to put on, options to choose from and most importantly black owned. 

[kingst27]

I would like to see shandelier luxe lashes at Sephora.  It’s a quality product by a black-owned woman business.  Website is 

[seankbeauty]

I’d love to see Shandelier Luxe Lashes.  A luxury lash line.   The lashes are comfortable to wear all day,  easy to apply, and my faves are Lady Grace abd Caprice. 

 

The brand is black owned a one woman show so being in Sephora would be huge.  @seankbeauty  website