Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[DrNiece]

I would like to see AJ Crimson and Mented added to the Sephora line up.  Additionally, I would like to see more Black owned brands available for IN STORE purchase. For example, I am interested in the fragrance highlighted for BHM but I have no idea what it smells like.  Personally, I don’t like buying products because you never know if it’s going to work out and I don’t want to be bothered with returns. 

[Mrs2Adamant4U]

I would like to see Specific Beauty and Longevity Skyn

[WhereYouStand]

Beauty Bakerie 

[idanyd]

Beauty Bakerie and uoma! 

[QueenMarceline]

Beauty Bakerie (est. 2011) 💖🎂🎨

[PerlitaBonita]

Juvias Place

[ChiDoll]

MENTED and UOMA BEAUTY

[annarrr]

Ok

[SephoraBIC]

This month, we’re spotlighting two Black-Owned brands on our Black-Owned Beauty Guide: Melanin Haircare and 54 Thrones! Shout out to Community members @MsFashionista92, @BatuqueOnda, @tasha1973, @LAM78, @Cubandiva31, @calmcura, @Lorijane1973, @Ronnii, @ZebraElle, @HazelEyedQueen who all mentioned one or both of these brands in this thread previously!

Melanin Haircare, created by Whitney White, is rooted in passion for high-quality, natural hair and scalp care. Melanin Haircare has fragrance-free, family-friendly, and unisex hair products that are created specifically to treat coily, curly, frizzy, and wavy hair.

54 Thrones is a clean beauty brand inspired by the richness, diversity, and cultures of Africa and its people. The brand’s founder Christina Funke Tegbe is passionate about creating a brand that is truly authentic, using only natural ingredients that are grown on African soil and inspired by ancient African beauty traditions.

Learn more about both of these brands in our latest brand spotlight on our Black-Owned-Beauty Guide, and stay tuned for more updates on our newest brands at Sephora: https://www.sephora.com/beauty/black-owned-beauty-brands

[NatashaTendai]

Amicole - The entire makeup line 

Mented - Anything they create 

KokoRose Beauty - First Blackowned Korean skincare brand 

Girl and Hair - under haircare brand. Great for cleaning and caring for hair in protective hairstyle.

[lexlexlo]

I want to see Queen Mary Beauty Cosmetics at seporah

[lexlexlo]

Queen Mary Beauty Cosmetics  really nice lipgloss  that comes in different shades. They’re  very moisturizing and non sticky,  It’s  not too thick or thin it’s just right.

[shaela954]

KLUR. 
KLUR. 

KLUR. 

KLUR. 
KLUR. 

KLUR. 

KLUR. 
KLUR. 

KLUR. 

🙏

[thwatkins2]

❤️We'd love to see the luxe pre-tied & satin-lined turbans from LozaTam.com (@loza_tam) 

• The turbans are satin-lined to protect your hair
• Pre-tied so you don't have to tie them 
• Stylish enough to be worn outside of the home 

Loza Tam's Turbans are great to wear to protect your hair when you need to look & feel amazing at a moment's notice or deep condition on the go! 

Loza Tam Luxe Head Wraps For Curly Hair For WomenLoza Tam Midnight Blue Turban Head WrapLoza Tam Carnation Pink Satin-Lined Turban

[aliyahwilliamsr]

Black owned brand I would like to see at Sephora would be India royale cosmetics 😍🤎

[brittbrat22]

I would like to have the lip bar products on the shelve . 

[KShanta]

I’d love to see #AJCrimson #primebeauty #colouredraine added to shelves! Oh and #AceBeauty

[Nenepink]

MENTED!!!!!! their lipsticks are perfect nudes for us!!!

[Nenepink]

Phytosurgence! Juvia's place! Ami Nicole, Beauty Bakerie, Dose of Colors

[PeacefulJoy]

Dose isn’t black owned 

[JaneenaNila]

Black Opal! Black Opal True Color Pore Perfecting Liquid Foundation is so good! If you guys carried Truly Topaz in it, it will make my life easier!