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Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 7/22]

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[[UPDATE 7/22: New to Sephora: FORVR MOOD, from Jackie Aina! Don't forget to visit our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong]]

 

We recognize how important it is to represent Black businesses and communities, and we must do better. 

 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advance for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Me being a mixed girl, there is not any particular brand that I am looking for so much as wanting to just see products that work for me and my hair or skin tone. It seems harder to find products that work well with my hair especially! As far as make-up goes, I've been told the selection is huge, but only if you know what you are doing!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Black Girl Sunscreen 

Pattern Beauty

Eleven by Venus

Unsun

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Would love to see Pattern at Sephora 

Brands I love are Fenty, Juvia

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Juvia’s Place, The Lip Bar, Mielle Organics, Beauty Bakerie

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Boafo Beauty Cosmetics is a great brand with an amazing mission! Check out the site @ 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Lipbar + UrbanSkinRX

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

@supadope UrbanSkinRX is not Black owned. It was founded by Rachel Roff, a white woman, and has Black/African-American executives (2 of the Board of Directors (one is the founder of The Lip Bar) and founding medical director). I think it's great that the percentage of Black executives at UrbanSkinRX is above the average percentage of Black/African-American executives in the cosmetics industry.

 

Hope this helped. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Ashleyjoycosmetics.. it’s a high quality sister duo brand at an affordable price. The family legacy is Beauty from the inside, out and all around as they also have complimentary Beauty room accessories and furnishings.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Beauty Bakerie

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Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Black Radiance and Imani

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Epara Skincare (luxury African skincare line)

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Black Girl Sunscreen 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Hyper skin serum works wonders for the skin. Especially people with hyperpigmentation 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Noire Beauté Bar, amazing skincare line on Instagram

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Thanks for sharing!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Urban SkinRX

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

@littleflowerjm 

UrbanSkinRX is not Black owned. It was founded by Rachel Roff, a white woman, and has Black/African-American executives (2 of the Board of Directors (one is the founder of The Lip Bar) and founding medical director). I think it's great that the percentage of Black executives at UrbanSkinRX is above the average percentage of Black/African-American executives in the cosmetics industry.

 

Also the website only mentions Rachel as the founder. 

 

Hope this helped. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

Uoma and Juvias place 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 5/19]

Now at Sephora: SUNDAY II SUNDAY, the latest brand spotlight on our Black-Owned Beauty Guide!

 

Designed with the active woman in mind, SUNDAY II SUNDAY develops cruelty-free, gluten-free, and vegan haircare made with active botanical ingredients meant to treat excessive dryness, especially in textured hair. Ingredients like peppermint oil, banana extract, and green tea help combat inflammation, remove sweat, balance moisture, refresh curls, and maintain your hair AND scalp health pre, post, and during your workouts. SUNDAY II SUNDAY founder Keenan Beasley believes your hair shouldn’t hold you back, regardless of what being “active” looks like for you!

 

Learn more about SUNDAY II SUNDAY in our latest brand spotlight on our Black-Owned-Beauty Guide, and stay tuned for more updates on our newest brands at Sephora: https://www.sephora.com/beauty/black-owned-beauty-brands

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 5/19]

Luna Magic and Mented

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 5/19]