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Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 6/17]

06.19.20_We're taking the 15% Pledge.png

 

[[UPDATE 6/17: Welcome SUNDAY II SUNDAY, from founder Keenan Beasley, now at Sephora! Don't forget to visit our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong]]

 

We recognize how important it is to represent Black businesses and communities, and we must do better. 

 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advance for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 5/19]

The Black-Owned Beauty Brand link now leads to a BIPOC-Owned Beauty Brand link! I wonder if Sephora changed it due to Stop Asian Hate and all the horrible anti-Asian racism being profiled (not saying there was never any anti-Asian racism, just that now it is more profiled and talked about due to the surge of anti-Asian racism and hate crimes during the COVID-19 pandemic ...if that makes sense). (Also side note: did anyone figure out if Rihanna owns 15% or 50% of Fenty? I hear 15% but I don't see anything backing that up other than it's a celebrity brand... I guess I'm curious as to what % do celebrities like Rihanna or Selena Gomez own of their brands?)

 

I'm interested in Farmacy now so Sephora did its job in marketing under-the-radar (to me) brands! 

 

Also excited for Rose Ingleton MD! I can't afford any of the products 😅but I love that a dermatologist is the founder and creator! 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Buttermeupgoods

BUTTAH by Dorian

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

I’d like the see the following skincare brands:Black Girl Sunscreen and SIKA HOUSE.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

I’d like to see Black Girl Sunscreen at Sephora too. Haven’t heard of the other brand you mentioned

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Buttahskin 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Juvia's place

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

I love Juvia’s place!! 🙂

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Mented!  It’s an incredible makeup line.  The foundation is phenomenal.  I am 60 years old with 21 year old twins, and yet we all use the same foundation formulation.  It doesn’t age me, and it’s note heavy .  It compliments my skin and gives me  natural coverage.  

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Yes yes! The mented lipgloss is the best! Wish they had just one shade last lighter for foundation. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Hyper C and Epara

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Juvia’s Place and Beauty Bakerie!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Yessss Beauty Bakerie!!!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Black Girl Sunscreen!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Mented Cosmetics!!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Range Beauty 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

I would love to see such more clean cruelty-free & vegan plant based hair/beauty products from such black owned brands like Black Radiance, Black Opal, Mented, Coloured Raine, Pattern Beauty by Tracee Ellis Ross, Dehiya Beauty, Ace Beaute, Lamik Beauty, Janet and Jo.,Vernon François, Base Butter, Unsun Cosmetics 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Wow I didn’t know Traci Ellis Ross had a hair/beauty product! 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

54 Thrones- Nejma Balancing Night Oil

Mary Louise Cosmetics- Miracle Serum

Melanin Haircare

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Black Girl Sunscreen

Hyper Skin

Base Butter 

Iyoba Handmade

Amenda Beauty

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Lip Bar

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

Im LOVING Briogeo, Fenty highlighters and her lip gloss that guarantees juicy lips and it did not disappoint! I am excited to try LYS brand soon. I Would like to see Alicia Keyes skincare line and perhaps Forvr Mood there brands have a luxurious feel to them

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