Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[danielledanielle]

Uoma Beauty Tgin

[Jolie12Fille]

Mented cosmetics

[GG84]

@SephoraBIC 

First I’d like to say it’s important to view hair by texture, not by race. 

On the hair care front, you guys would be silly to pass on Adwoa Beauty. I know hair trends and this is one brand I would jump on. 
Beauty Bakerie obviously! 

[WinglessOne]

@GG84  Adwoa is new at Sephora US, hooray!

I’ve considered trying the shampoo, but my face hates mint oils (unlike my scalp, from what I can tell anyway), so I’d have to be extra careful while using it. You’d think it’d be find since it’s a rinse-off product instead of, say, a leave-on face serum or mask. But previous experiences have proven otherwise. Sigh. 

I wish it was in stores and/or I could get a sample to try. Meanwhile, I’m adding a mental “GG84 approved” note. 

[ChristalM]

Juvia's Place  PLease! i LOVE THEIR STUFF! Amazing foundations and pigmented shadows! I always pick some up at Ulta when I am in the US.

[itsfi]

Beneath Your Mask

Hyper Skin 

[haleyvvvv]

Beauty Bakerie 

Coloured Raine 

Essentials by Temi 

Golde 

Juvia's Place 

Mented 

Plain Jane Beauty 

Uoma Beauty 

[Guessgal]

@haleyvvvv I second Beauty Bakerie! Their Lip Whips come in a beautiful array of colours and the tube design is worth every penny:)

[haleyvvvv]

Yes, @Guessgal, love their lip whips and I really want to try their powder!!

[faeriegirl]

I would love to see Lovinah Supernatural Skincare. Their ingredient lists look amazing!