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Verified Purchase Badges on Ratings & Reviews

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EDIT 1/13/2022: We heard how much you value seeing the Verified Purchase badge on Ratings & Reviews when shopping online on Sephora.com and the Sephora app. Good news: new Ratings & Reviews for in-store purchases made October 14, 2021 and onward are now eligible for the Verified Purchase badge if written within 90 days of purchase! As long as you use the same Beauty Insider account you used in-store to compose and submit your review within 90 days of purchase, your review will qualify for verification. 

 

EDIT 10/6/2021: We’re excited to share that new Ratings & Reviews on online purchases made on July 11, 2021 and onward are now eligible for the Verified Purchase badge if written within 90 days of placing your order! This means Sephora Beauty Insider Community members have 30 more days to try and test their online purchases before submitting a review and qualifying for verification.

 

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Team BIC here to unveil an exciting new enhancement to Ratings & Reviews: the Verified Purchase badge! We’ve been working hard to ensure that Sephora's Ratings & Reviews are genuine and authentic ­­-- and therefore one of the most useful tools for curious shoppers like you who like to do their research. This new feature is a badge which indicates that a Community member’s review is linked to a real Sephora order.

 

Of course, this doesn't mean that all reviews without a badge are inauthentic reviews (they might have purchased the product in store before in-store purchases made October 14, 2021 and onward became eligible for the Verified Purchase badge, received the product as a gift, tried a sample in store, or purchased it from another retailer);

it's simply meant to serve as an added stamp of authenticity for online purchases that can be authenticated by Sephora.

 

So how does your review get verified? Starting now, if you purchase a product online, then write a review of it within 60 days of your purchase, you'll see it accompanied by a Verified Purchase badge once your review has been published! Easy, right? Just make sure you're shopping with the same Beauty Insider account that you're using to write reviews. And keep in mind that only online purchases can be verified at this time.

 

We’re excited to see your verified reviews in action!

 

[Edited 1/13/22]

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

@molkie Same! Glad you're a fan, as a fellow avid review-reader. This is just the first step. 🙂

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

I'm so happy to see this! Thanks so much for adding this feature! 🙂

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

Very exciting news!  Can’t wait to use this feature. 

RE: Introducing: Verified Purchase Badges on Ratings & Reviews!

I love this idea! As a consumer I would recommend an additional filter featuring this add on - a filter that will be able to show only the verified purchases and will give a rating/rating breakdown based on the results. Basically we could quickly see if a product with an overall five star rating only has a 2 star average from verified purchases.

Re: RE: Introducing: Verified Purchase Badges on Ratings & Reviews!

@xcicee Oooh that would be very interesting - and very telling! Hopefully that isn't the case for any of the products, but I like the thinking here. Thanks for sharing!

Re: RE: Introducing: Verified Purchase Badges on Ratings & Reviews!

I would love the option to check by verified review only.  

 

But hey- sometimes the reason we don't buy a product is because we try it through a sample and don't necessarily like it or we like it but it's not our favourite so we don't buy a full-size one.  I still like seeing all review options.  But am thrilled to have this option as well.

eventually maybe they can put a "sample" option. That way...

eventually maybe they can put a "sample" option. That way if we review a received sample we can tag it that way. We can give an honest opinion but still let the person know that hey this wasn't a purchased product or long time use (depending on the sample, perfume shouldn't matter but for a facecream sample vs ling term can make a difference).

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

Oh that's a nice feature! Thanks!  Would love one that says influenster... that way I can avoid all those reviews. 😄 😄 😄

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

@TeamBIC so glad this is being added!

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

This is great news! Thank you!

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

Loving this news!  Too bad it's only online purchases, but that's a good start.

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

This will be a nice, and useful, addition! 

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

Smiley Surprised very cool! This upgrade will definitely come in handy as I count on these to help me decide when I'm on the "fence" about a product.  Thanks for letting us know!

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

This is great news - thanks so much for listening to all our feedback! With the rise of so many testing sites it's really going to be great to be able to know reviews are from verified purchases!

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

Really happy to see this, it's a step in the right direction at least!

Re: Introducing: Verified Purchase Badges on Ratings & Reviews!

This is such a wonderful addition, thank you! I feel like a verified purchase makes the review more trustworthy, at least for me 🙂

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