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NEW blendSMART Handle Design

The blendSMART Top 4 designs have been chosen! Let us know what you think of the designs & which you would like to see at Sephora! Vote on our Instagram- https://www.instagram.com/blendsmart/

 

Design details

1) Elegant and feminine pattern based on geometrical shapes and modern metal reflections 

2) Feminine "space" graphic. 

3) Geometrical and modern look. 

4) Mini makeup pattern with a pink gradient effect. 

 

Thank you to all the artists who entered!💕

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Re: NEW blendSMART Handle Design

@BlendSmart

 

I prefer the second one, too!  

 

I was unfamiliar with this brand, but just read about the concept and these sound really cool!

 

***Also, for what it's worth, from a marketing standpoint, it isn't necessary to describe the design of any of the brushes as "feminine."  The brushes could simply be descibed as  "Modern Metal Reflections" or "Space Graphic" (maybe even "galactic").  Just my opinion... 😊

 

Re: NEW blendSMART Handle Design

What a fascinating discourse on the word "feminine".

 

(I'm also with you...I could have done without it.)

Re: NEW blendSMART Handle Design

I always equate brushes or products that depend on graphic design to lure a sale, versus standing behind the quality of their product, far inferior.

 

Also, I prefer to think of my brushes as tools. I don't need a pink-w-hearts-and-flowers screwdriver.

Re: NEW blendSMART Handle Design

@BlendSmart I agree the "feminine" wording is unnecessary. When I first saw that I did a double take.. I don't have IG. I like designs 1 and 2, but for what it's worth I would shy away from 1 with feminine in the description because as a consumer it is off-putting. 

 

I do see your reply, and appreciate that you're trying to stay true to the artists.

 

I'm poking the bear here, all theoretical: Where is the line of staying true to the artist by including their interpretation, or letting consumers form their own opinions/interpretations of art? When I look at 1- I like the print and don't think feminine, but when I'm told to think that way I dislike the identity I feel with it and it doesn't resonate well with me. 

 

Re: NEW blendSMART Handle Design

@CC3616 - I agree with you.  When I saw the brushes, my reaction was positive, but when I read "feminine" in the descriptions, I was immediately turned off.  Don't to tell me what is or is not feminine and just because I'm a woman doesn't mean I want feminine-looking products.

 

@BlendSmart - I don't have IG; I like #3.  I love the modern look.

Re: NEW blendSMART Handle Design

Hi @Tamara76! Thank you for the feedback, we really do appreciate it!

We agree that "feminine" is not necessary in the description, however we are honoring the artist's interpretation of their design 🙂 

Re: NEW blendSMART Handle Design

Got it! Thanks!  

 

I appreciate the explanation as I wasn't familiar with the background on this - Did you commission artists or was this an open contest for people to submit their designs?

Re: NEW blendSMART Handle Design

Of course! We held an open contest where artists from all over the world were allowed to submit designs. The winner will receive prize money & the new limited edition blendSMART. 

Re: NEW blendSMART Handle Design

I voted on Instagram! I think 3 looks the best 🙂 I love geometrical prints, especially when they're with soft feminine colors!

Re: NEW blendSMART Handle Design

I don't have IG to vote but I love the 2nd and 3rd one.  Would prefer to see the 3rd one in a different color. 🙂

Re: NEW blendSMART Handle Design

I like the second!

Re: NEW blendSMART Handle Design

I really like the second one!!

Re: NEW blendSMART Handle Design

The second one for sure! (I don't use instagram)

Re: NEW blendSMART Handle Design

Thank you for the feedback! We are so excited for these limited edition blendSMART's 🙂 

Re: NEW blendSMART Handle Design

I second the second one!  🙂

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