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Their popularity seems to be growing and with all the their brands why not have a thread dedicated to them!





The Chemistry Brand

The Ordinary


The Fountain


White Rx

Ab Crew

Grow Gorgeous

Abnomaly - launching soon

Esho  - launching soon




The Ordinary - Foundation - available now

The Ordinary - Vitamin C Suspension 30% in Silicone - available now

The Ordinary - new watercolours foundation - coming soon

The Ordinary - Sun care  - coming soon

Hylamide - Pore Flush - Sept.

NOID - Re: Pigment, Survival - Sept.

CAIS2 - November


Where to Buy

Sephora - NIOD/Hylamide/Fountain

Beautylish - The Ordinary

ASOS - The Ordinary - Hylamide/HIF/The Ordinary

The Bay - Hylamide/HIF/Fountain/Hand Chemistry/NOID/The Ordinary


Deciem to open US stores


~ Updated: August 19th 2017 ~


I just got a little order from NIOD and The Ordinary yesterday. In my neverending search for the perfect cleansing combination, I'm giving Sanskrit Saponins a whirl. On first impression, I love it. It smells a bit like hazelnuts, and rinsed clean easily. It did leave me feeling a bit tight, but as advertised that faded quickly. I'm hoping it will be a good "dirty" cleanser to pull all the dirt off my skin after a day gardening. 


I also have Buffet and Azelaic Acid to test, but for once I'm going to wait in between introducing new products. 


Has anyone tried Niod photography fluid Opacity 12% ?

I Swatched it at the Deciem store at the back of my hand and the skin of my hand looked so neat and glowy but my hands are very light as compared to my face so I am not sure how it will look on face. Too bad the store don't give samples. The SA told me to buy whatever I want and if I don't like it, I can bring it back for full refund in a period of 1 year. Lol 

That is a very impressive return policy but I prefer to sample or have a review before buying instead of buying and returning.




@fatimamummy I have.  I bought a bottle last summer-ish.


It's a nice glowy primer type thing.  


I didn't quite understand what it was for when I purchased it so I don't actually use it often, but it does make the skin look incredibly luminous. However on my tone it does sometimes give a bit of a white cast.


I think if the intention is to apply foundation or some type of base on top of it, it's great.  For someone like me who doesn't wear foundation, it looks a bit crazy on its own Smiley Very Happy


@Mochapj I think we are pretty much complexion twins so it will probably give me a white cast as well specially with summer approaching there is more Tan ahead. I don't use foundation often but I do use tinted moisturizer or a drop of CoverFx Custom drops in my moisturizer.

Here I was thinking when I go base makeup free in summer this photography fluid will make me glow. Alas it won't be the case 😂


@Mochapj & @fatimamummy —

There's a similar product under the Hylamide line that comes in two non-translucent shades, if you want to try one of those out. Everything I've heard/read makes it sound like a cross between a blurring primer and highlighter to the naked eye; the results are supposed to be most visible in photographs (color correction, shine reduction, textural improvement), hence the names.


 Thinking of getting some things from The Ordinary soon and have been reading a lot of reviews!

Things I'm thinking of getting:

Alpha Arbutin 2% + HA


Advanced Retinol 2%

Niacinamide 10% + Zinc 1%

100% Organic Cold-Pressed Rose Hip Seed Oil

Hyaluronic Acid 2% + B5


Also thinking about the Azelaic Acid Suspension 10% since I suffer from hormonal breakouts around the chin from time to time (mostly all cystic too..), but I have it more or less under control with Sunday Riley UFO Oil (which the Salicylic Acid 2% Solution could possibly be a dupe for?) I know the Advanced Retinol 2% has the same active as Luna Oil, so i'm excited to try that.

Any opinions or thoughts appreciated Smiley Very Happy


I've been using the Buffet and the Alpha Arbutin for about a month now and I quite like them. The buffet feels like a traditional serum, absorbs nicely and plays well with my other treatments. I use it AM and/or PM depending and I feel like it really smooths and tightens (at least the appearance) of my skin, I'll definitely buy another bottle when I get through this one.


The alpha arbutin has already lightened some old acne spots so I'll keep using that too. This has more of a gel texture, and I haven't quite figured it out, but occasionally, this in combo with something else I'm using will pill up a little (I'm thinking the caudalie detox oil...). 


I also purchased the niacinamide but it did not play well with others; every time I used it with even just another essence or oil or moisturizer, I'd get those weird like blobs coming off my face. Too bad since it sounded intriguing!




Buffet sounds like a real winner, as does the Alpha Arbutin! I have old pimple scars (and a new one just appeared, thanks cystic pimple) so I'm all aboard with it actually lightening. I'll keep it in mind that I might have to let it sink in more or it'll pill. I'd probably put some Sunday Riley Juno Oil, then face moisturizer, then sunscreen over it haha.


Hi @flyte, I've tried a few of your mentions and can give some thoughts. 


-Alpha Arbutin: nice texture, not at all moisturizing on me, I've seen some improvement in pigmentation. 

-Buffet: I've only used this twice, so I can't speak to effectiveness. But a nice light texture and sinks in almost immediately. Also not hydrating for my 35 year old face. 

-Retinol 2%: if you try this, go slow! Consider mixing with a little oil the first few times. Though it shares an ingredient with Luna, I found it much more drying/irritating by comparison. I had better luck the second time around, mixing with oil and being very respectful of it as an active. (Extra hydration before and after, no other irritants in the face sandwich.)

-Azalaic Acid: I picked this up only to get to free shipping, and because I was curious. I'm not sure it will have a place in my routine (I use other acids), but that says nothing about it's usefulness for you. I do find that it pills like crazy. So if you want to use it, pat it on and leave it alone for a while. Definitely not good under makeup.


Hope that's useful info!




Thanks so much! Would you say Luna just might be picking up on it's own then? I don't mind mixing the Retinol 2% at all either (I have a bottle of Juno with a lot left).

Oh no, I definitely don't like pilling, but I guess maybe that would be more of a night time thing for me.

That's good to hear about the Alpha Arbutin though Smiley Very Happy And that Buffet isn't sticky or sits on the face at all. 


@flyte This didn't occur to me before, but I wonder if mixing the Luna and 2% Retinoid could be the sweet spot? For me Luna was on the super gentle/did nothing side of things, but it does have some nice ingredients. The 2% I think has a lot of promise, but to some degree they expect you to adjust the bare-bones formulation via your routine. Just my opinion, of course. 


I think that of the products I've tried, there's little harm in testing them. The return policy is quite good if you don't mind the hassle of potentially shipping things back. But be careful with that Retinoid! Seriously. I'm a tough old alligator and it caught me unaware. 


@fairlywell Definitely! I learned my lesson about strong ingredients when I tried some Glamglow Cleanser and got something akin to a chemical burn on my face for the next 3 weeks haha.

Time for a long debate with myself now, since I was intending to get Luna tomorrow at the Sephora sale, but then i found out about the 2% Retinol.


Not to be a total enabler, but the whole SR brand is totally polarizing. If you decide to try Luna, just keep your sephora return policy in mind. Some people really love it. I just don't think that Luna and the 2% are interchangeable. I do love Good Genes, and I think it's worth the $$. Someone else will no doubt feel differently!


@flyte I've also tried a few of the items you mentioned.


I posted lengthier reviews further below, but I'll recap:


- Alpha Arbutin HA: this did lighten my hyperpigmentation some, but I felt it actually lightened my whole face just a touch so I'm still undecided on whether to repurchase.  Have been using 1x/day since January.


- Niacinamide: I found after using this for 3 months that my skin seemed less oily during the day.  It's hard to quantify whether I break out less because of it, but for the oil control alone I will likely repurchase this.  Also have been using 1x/day since January.


- Rosehip oil: I'm not a fan.  I've tried it on 4 separate occasions as an overnight oil and each time I woke up with clogged pores, so I think it's too rich for me.  


I purchased the Azelaic Acid in my last order but haven't gotten around to trying it yet as I was more curious to test out the AHA 30% BHA 2% first.  


@Mochapj def read your reviews down below! love them Smiley Wink

I'm glad the Niacinamide sounds like it is doing something. I will probably pick that up then I'm pretty oily with my t-zone being even oilier but dehydrated. Hopefully it'll kind of help with that.

That's not good about the Rosehip oil. My face doesn't do too well with things that are too rich. Argan Oil just kind of sits on my face or clogs my pores. I think the heaviest I am doing right now is the Sunday Riley Juno Oil. Things with coconut oil in them tend to clog me too so I can see Rosehip doing the same.

Glad that the Alpha Arbutin is actually doing some lightening. I will probably give that a go too.

I saw the AHA 30% BHA 2% too and was very intrigued! But baby steps haha!


Hi all 😁I am late to this DECEIM party, i just discovered them today as ibsaw a review from Wayne Goss regarding their the Ordinary foundation and primer on which i ordered right away. Then i saw more videos regarding skincare line and was blown by hiw cheap the products were compare to Sunday Riley or orher sephora brands, i decided to search more and give it a try , its nice that they are Canadians😁 I order way lot more than i need probably as I got too excited for the price , pls help with a step by step routine info, the items i ordered all Ordinary are: Lactic Acid 5%, the Buffet, Squalene, Retinoid 2%, niacinamide, salicylic acid ( want to use only for spot treatment) , caffeine and of course the primer and serum and full coverage foundation

there are more products i want to try but are OOS - Rosehip oil, marula oil, glycolic toner, vit c 23% suspension


i wonder if Rosehip oil is only good for dry skin since what i read below it looks like the case, i have combination skin , more on oily side and currently using LUNA , eventhough it feels oily and sit on top of  skin next morning my face is soft and not oily at all. I put good genes on top of Luna everyday for the past 2 months now...


I've been using the Flavanone Mud mask and I'm not really impressed. Following the directions, I opted to use it for five days in a row, then weekly, for an accelerated start to results. 


The mask is fairly mattifying but it tingles quite strongly and leaves my skin very red. My skin is not sensitive at all and stands up to at-home peels, acids, retinol etc but this stuff leaves my skin very red for at least an hour. Because of this, I can only use it in the evening. Personally, I'd rather just a mattifying mask during the day before makeup application to reap the benefits throughout the day. The website says one 50ml jar will give 18-25 treatments and I find that hard to believe. The glass jar is shaped like a vitamin bottle - narrow neck, wide body - making it very difficult to get any product out. You have to use some kind of tool to avoid sticking a finger deep down in to the jar. I would not recommend this mask. Unfortunately I've used it 7 times already (5x in a row for first 5 days, then once weekly after that for two weeks) so I feel quite sheepish about returning that well used of a product to Sephora. I guess I am stuck with this clunker! And because it is so unhygienic with the jar/spout-less bottle packaging, I don't feel comfortable trying to give it away to anyone else. Sad that this was my first outing with DECEIM products Smiley Sad I am not very eager to try anything else tbh.


@underwhelmed11 I wasn't a fan of the Flavanone Mud, either.


I find a lot of the NIOD line to be hit/miss. They say you're supposed to use a very thin skim coat of this mask (hence the 18-25 applications) but even doing that I still found it quite tingly/burning and I didn't really see many favorable results from it, whether I did the 5 day accelerated (which I did the course fully once) or weekly usage to maintain that.


The only NIOD product I've enjoyed enough to repurchase was the Copper Amino Isolate Serum (in either 1% or 5%)


The Non Acid Acid Precursor broke me out terribly, as did the Mastic Must. The Multimolecular Hyaluronic Concentrate was ok, but not stunning. 


The Photography Fluid is a beautiful primer but I didn't really realize that's what it was when I bought it and since I don't wear foundation, it's too glowy for me to wear alone.


@Mochapj thanks for sharing your other experiences. i pulled back and did a thinner coat of the mask but still found the redness quite intense. tingling doesn't bother me but if i can't put makeup on for a few hours i'm more likely to use a different mud/clay based mask. also i wish they would use a better descriptor than a 'thin layer' - thin layer is not to same to me as it is to you necessarily. i like when companies use visual clues, like a dime sized amount to cover the entire face. 


@underwhelmed11 I totally agree.  That's actually my biggest complaint about the Tata Harper Purifying Mask (which I love) because the directions state to use a generous amount but what does that mean?? Smiley Very Happy


At any rate, I think NIOD may have gotten feedback about the packaging on Flavanone Mud, because I've seen newer versions of it recently packaged in a tube.  It makes more sense, but I still won't repurchase it, LOL.


@underwhelmed11@Mochapj  Smiley Sad i am very excited to try this mask that everybody is raving about..just waiting for sephora to stock in so i can return if i get a reaction....which products do you guys recommend that you have tried on this NIOD/ORDINARY line...thanks in advance

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