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Post in Besides Beauty

"The Age of the Blogger"

This morning I was being a bit reflective of my makeup collection over about the last  7 years. In this time many things have changed, not only my style but also the beauty industry. I think this has largely been due to the emergence of beauty bloggers. I think the beauty bloggers created accountability within the beauty industry as great products can much more quickly become popular, cult-favorites (Ex. UD Naked) and those with less than stellar products (many drug store brand 5 or so years ago) or shadier practices (Lime Crime) will quickly be scrutinized. I've noticed with these changes many brands are putting out bigger and better products. I remember when I was just getting into makeup, I really disliked drugstore brands after many terrible products and I was pushed into shopping at Sephora.


Also to go along with the changes, the wealth of beauty information online grew. Unfortunately when I first started out, there weren't great forums like BT, youtube was just starting out, and I didn't know anyone that wore makeup. I used to buy magazines to get my beauty info, which often recommended average products.


I guess the whole point of this post was just a realization of how much change has occurred in such a short period of time, and how much I really appreciate bloggers and forums like BT!

Re: "The Age of the Blogger"

It's so nice to be able to find numerous reviews and opinions on a product before purchasing, so I get things I know I'll love and don;t waste money. Although at the same time I think it exposes me to brands and products I might not otherwise see or think of, and makes me want to buy more!

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