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Post in Besides Beauty

Will Sephora ever carry high end products for dogs?

i love to splurge on my dog's beauty products, i think it would be so cool if Sephora sold high end dog shampoo, conditioners, sprays , hair bows and other accessories,  i would definitely upgrade to Rouge status in about 6 months. Smiley Very Happy

Re: Will Sephora ever carry high end products for dogs?

Well, do you do realize what tomorrow is, right?

 

Timely taco craving.

Re: Will Sephora ever carry high end products for dogs?

After reading this I suddenly want a Taco Bell soft taco and a chicken quesadilla.

Re: Will Sephora ever carry high end products for dogs?

I am craving a super bean burrito, no sour cream or tomato, extra cheese, with oodles of ketchup and hot sauce, and 2 large orders of mexi fries.  I <3 mexi fries, or as normal people call them, tots!

Re: Will Sephora ever carry high end products for dogs?

I love this! 

Re: Will Sephora ever carry high end products for dogs?

Smiley Happy  

Re: Will Sephora ever carry high end products for dogs?

Perfect analogy put into the simplest of terms so the masses understand. Well done... 

On that note "yo quero Taco Bell". 

Re: Will Sephora ever carry high end products for dogs?

Just for laughs!

 

Screen Shot 2014-05-04 at 5.40.05 PM.png

This little guy is going to need some of Bliss' FatGirlSixPack 

 

This cat needs some Kate Somerville Advanced Wrinkle Treatment or PTR Un-Wrinkle Cream

Smiley Wink

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Re: Will Sephora ever carry high end products for dogs?

There are already stores like like Moochie & Co. that sell specialty products like these Smiley Happy They have all sorts fo fun pet clothes, beds, treats, and even shampoos and conditioners!

Re: Will Sephora ever carry high end products for dogs?

If Sephora started carrying products for dogs I wouldn't have a problem with it as long as it was in a designated section for dog products. If Sephora became pet friendly, meaning, you would be aloud to carry your tiny dog around in your designer purse or push around a dog in a stroller (I saw this at the Miromar outlets in Florida in clothing stores), I wouldn't step in another Sephora ever again. It's nothing against the dogs but to the owners because I don't know where their hands had been prior to handling testers meant for human beings.

Re: Will Sephora ever carry high end products for dogs?

I don't personally have a problem with high end pet products, and I really love my pets a lot. I have two cats, and as a child we had a family beagle. They are as much a part of the family as a child.

 

That said...

 

I know that there are a lot of boutique pet shops out there, especially in upscale urban neighborhoods, that serve this kind of market. I don't think it makes much sense for Sephora to carry pet care products along with their beauty, hair, and skincare products. What happens is a case of mixed-up identity, because what, then, is Sephora supposed to be: a mid-range-to-high-end beauty retailer or a ritzy pet boutique? The upscale pet product market demographic would not even think to approach Sephora for pet products. Even with advertising, I doubt it would capture any new market share.

 

With preexisting customers, I'm not convinced that the majority of shoppers would enter Sephora and consider buying pet products even if they spotted a display. Typically people go to a beauty retailer for personal beauty products, and pet bows/accessories/shampoos/conditioners are starkly out of place in that context. I know you posted a Paul Mitchell salon with pet products, but if I'm not mistaken, that is a discrete location, I assume? Not every salon in the country that carries Paul Mitchell offers pet product lines. I assume that Paul Mitchell salon simply carries every single product in the Paul Mitchell line, including his pet grooming products. It is a peculiar case, since Paul Mitchell already has a market presence in the pet grooming business, and customers that are familiar with the label may be willing to try out those products on their pets.

 

Sephora does not produce pet grooming products, and neither do many prestige beauty brands. These products will be distinct and completely disparate from each other, with not even a label to share between them. It's hard for a business like Sephora to justify the addition of pet grooming products, because it is pretty doubtful that they will turn over the product fast enough to make a profit.

 

Sorry. Smiley Sad But it is a fun idea to imagine!

Re: Will Sephora ever carry high end products for dogs?

i'm not suggesting that Sephora produce the pet products, they could carry a product that already exist, the clientele of that company would follow the product to Sephora.

Re: Will Sephora ever carry high end products for dogs?

She wasn't suggesting that Sephora produce them either.

 

I'm going to try to simplify things.

 

Sephora enters into business relationships with prestige beauty brands. These business relationships aren't free for Sephora.  The company also only has a certain capacity in terms of the number of brands and products they are able to maintain simultaneous relationships with. In the retail locations, that is based upon floor space. For the online store, that is based on space in the warehouses.

 

The current companies that Sephora has relationships with do not produce pet products.  For Sephora to enter into pet products, it would entail significant work and have a measurable cost, in terms of dollars and in terms of products they would have to stop offering for people.

 

I know you likely disagree with this, but luxury pet products are a niche market with a smaller potential clientele than their current client base. There may be some overlap, as well as a few new customers. However, it's probably not worth the investment for Sephora to drop existing business relationships in order to chase a very specific niche customer.

 

I know you probably are going to say it won't cost Sephora a thing, but that's simply not the truth in terms of the business side. Any shift in product lines comes with significant costs for the retailers.

Re: Will Sephora ever carry high end products for dogs?

Thanks, Starletta. That was what I was getting at!

Re: Will Sephora ever carry high end products for dogs?

Oh good, I'm glad you worded this, as you did it waaaaay better than I could! And, of course, I agree Smiley Happy

 

 

 

 

Re: Will Sephora ever carry high end products for dogs?

It would be a different story if there was overlap with the existing business relationships...

 

I'm just glad that made sense to someone!

Re: Will Sephora ever carry high end products for dogs?

Thank you for taking the time to explain the facts of how Sephora conducts their business, i can now finally see the other side of this.  that's really all i was waiting for. Smiley Happy

 

i'm not closed minded person, i'm just a girl who likes facts.

Re: Will Sephora ever carry high end products for dogs?

Well said Starletta!  I honestly just don't understand why you wouldn't just go to the luxury pet shop that I'm sure is within a couple stores of sephora, if as OP said people have that much disposable income to spend on their pets in NYC.

Re: Will Sephora ever carry high end products for dogs?

because i don't live in NYC anymore.

Re: Will Sephora ever carry high end products for dogs?

They carry Kiehls pet products at Bloomies and Barneys, on-line. Sephora could do the same and carry it on-line. Would I buy? No, but then again I have a mobile grooming service at my disposal. I don't do my own nails and I sure will not be doing my pooch's nails either.

Re: Will Sephora ever carry high end products for dogs?

Both of those carry more than just beauty supplies though. They already have a diverse market and business model and relationships.

Re: Will Sephora ever carry high end products for dogs?

Sephora sells Lancôme, and Kiehls and Lancôme are both owned by Loreal. Hence, Sephora already has a relationship with Loreal and it is not such a far leap for them to sell Kiehls.  With respect to a business model, I do not see where selling three of Kiehls specialty products, alongside the rest of the Kiehls line is somehow going to destroy their business model.  Like I said before, I would not buy, but I do know several of my neighbors who would. And yes, Bloomies and Barney's do carry more than just beauty products but if someone wants to pick up a pair of Jimmy Choos and a spritz for their pet more power to them.

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