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Post in Beauty Confidential

VINTAGE BEAUTY VIDEOS !

i have a secret love of watching vintage beauty ads, but i just came across these tutorials and i had to share. i can't get enough. i love how some advice is clearly very dated, and some is undeniably timeless ! 

 

1930s

 

1940s

 

1950s (i'm having trouble finding a proper 50s one)

 

1960s

 

Re: VINTAGE BEAUTY VIDEOS !

Jemly. OMG. One of my favorite movies is Valley of the Dolls and every time I see that movie I always look at vintage videos and these are some of the ones I watch. I love looking at them, during spring I go through my 'I just want to wear vintage' stage. 

 

 

I love this one. 

 

Re: VINTAGE BEAUTY VIDEOS !

That last one from the 1960's surprised me.  And here I thought contouring was a newish thing.

 

Re: VINTAGE BEAUTY VIDEOS !

cyan there's a contouring video from the 40s too, teaching how to "fix" your face shape. this is the sort of language used throughout these videos, the idea of "there is a wrong face and a right face and do these things to correct yourself". i'm not denying we still put ridiculous expectations out there, but i'm proud we've moved on from such language/perspective.

 

contouring was heavily and widely used in early black and white films when shadow and light were used to enhance (or hide) features rather than color. Smiley Happy

Re: VINTAGE BEAUTY VIDEOS !

Interesting.  Thanks for your reply!

Re: VINTAGE BEAUTY VIDEOS !

Jemly

 

I share your annoyance at "fix.

 

I am also annoyed by the frequent use of the word "flaws" that I seem to hear all the time.  I don't see it in ads, but I hear it everywhere.  I don't think people really pay much attention to the word....but it irks me nonetheless. 

 

I can be grumpy at times.....

 

 

 

 

Re: VINTAGE BEAUTY VIDEOS !

These videos were so interesting to watch. Thanks for sharing! 

Re: VINTAGE BEAUTY VIDEOS !

This is great, thanks for posting these!

Re: VINTAGE BEAUTY VIDEOS !

oh. my. gosh. you just combined my two favorite things!

 

 I am enjoying these very very much!

Re: VINTAGE BEAUTY VIDEOS !

How fun!  I've seen a few of these and love them.  

 

Two favorites are ones I can't find in their entirety anymore, they just fascinate me in all their glory & kitsch. 

The Eyes Have It hosted by Donna Mills

and 

Welcome to My Home with Brenda Dickson

 

One of my favorite old movies has a fantastic makeover scene.  Do You Love Me with Maureen O'Hara, **bleep** Haymes and Harry James. 

 

edited....Oh, for heaven's sake.  Richard Haymes. 

Re: VINTAGE BEAUTY VIDEOS !

The 1960s vid is amusing. Like there's a shot of a German Shepherd lying on the floor--why? And the model's skin is super greasy looking. LOL

Re: VINTAGE BEAUTY VIDEOS !

i was thinking she just looked very freshly moisturized. but baby oil is recommended somewhere in the video, i wouldn't be surprised if she's slathered in it !! Smiley Surprised

Re: VINTAGE BEAUTY VIDEOS !

maybelline 1950s

 

maybelline 1960s

Re: VINTAGE BEAUTY VIDEOS !

"even eyes like these" *shows close up of perfectly normal, nice eyes*

 

marketing to our insecurities may be more insidious these days but i'm grateful it's not this gross and overt.

i still love seeing all the old packaging and applicators and techniques. but sheesh.

Re: VINTAGE BEAUTY VIDEOS !

In the first one it sounded like trying to hypnotize the viewer. *whispers repeatedly*: maybelline, maybelline, maybelline..." Haha. Thanks for sharing!

Re: VINTAGE BEAUTY VIDEOS !

I had the exact same thought, spadersgirl!

Re: VINTAGE BEAUTY VIDEOS !

"even eyes like these"

 

Drat!  That is my eye look 24/7. 

 

Re: VINTAGE BEAUTY VIDEOS !

These are too much fun to watch! Smiley Very Happy Thanks for sharing!

I think i just found a new guilty pleasure... Smiley Wink

Re: VINTAGE BEAUTY VIDEOS !

the idea of marketing a specific color in black and white is equally confounding. 

and they're supposedly talking about a proper red color here...not a nude or nude-pink.

 

 

here is the print ad !

Re: VINTAGE BEAUTY VIDEOS !

Red doesn't photograph well in B&W unless you use a green filter which will throw other things out of whack.  In 1960 it wasn't worth the extra money to film a commercial in color.  There was very little color programming on TV and even fewer color sets in households.  People would be watching in B&W anyway.

Re: VINTAGE BEAUTY VIDEOS !

yes i know and understand all of these things ? i'm speaking from a marketing / consumer perspective. that it was entirely about selling idea and vibe a product had to offer, rather than on the products actual merits, much as perfume ads still are.

Re: VINTAGE BEAUTY VIDEOS !

Right, Jem? Why even bother with a B&W commercial specifically focusing on a red lipstick!

Re: VINTAGE BEAUTY VIDEOS !

Snow Peach looks about as good as red does on B&W...ha ha.

Could you imagine only having a couple of channels and they were all in B&W?

I love how they sing "Snow Peach" in the background..

 

I love vintage ads, too.

I originally bought Cherries in the Snow for the history of it. 

Fifth Avenue Red (created in 1958)
Icy Violet; Ultraviolet (created in 1946)
Fire & Ice (created in 1952)
Cherries in the Snow (created in 1953)
Snow Peach (created in 1956)
Jungle Peach (created in 1963)
 
 

Re: VINTAGE BEAUTY VIDEOS !

I want a Futurama now!

and a new lanolite lipstick, too!

Re: VINTAGE BEAUTY VIDEOS !

I'm hungry and I want to buy makeup at the drugstore. 

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