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Sephoria 2021

I am curious, what is/was everyones thoughts on the virtual sephoria event?

 

Edit:

 

My opinion of the event was that it was a bit of a let down for me. I expected more, especially considering how they were saying that it would be interactive, and have game(meaning more than one) to win swag. Some of the videos were interesting to watch, but honestly nothing too special. The loft was my favorite out of everything, since there you can actually ask questions and communicate. Also there were a lot of issues, even with the photo booth, where it would say "demo" over the photos, however it was fixed later, but that was towards when the event was almost over. 

Re: Sephoria 2021

@WinglessOne   Masterclasses in person were booked and limited based on physical space available.   Gold tickets could prebook two classes per session.  
There was some overlap between events but you were limited to booking two masterclasses to ensure other attendees had the opportunity to have their own experience with the limited space There were a couple showings of some classes so if you attended multiple days (which is highly recommended) there was less disappointment.  
An online conference is different and should be able to accommodate as many people in a room as are interested in joining.  It needn’t be put on multi track if it’s prerecorded content.     
There were times some of us found ourselves running around to meet our beauty service appointments or to hop into an inevitably long masterclass line early to get better seats.  It was fun and the time passed quickly because the visual stimulation and social aspect of it.  

yes, interacting with others playing tic tac toe or doing brand trivia and winning even just 10 Sephora points per win would have been fun!  Just something beyond wandering halls with randomly placed non interactive figures.  It felt like a ghost town.  

Re: Sephoria 2021

Thanks @heartsmyface for the info on the in-person Sephoria scheduling. I wondered about that primarily because the virtual session scheduling seemed so odd, I wasn't sure if it was done that way to mirror the typical Sephoria in-person session scheduling, or if it was completely different from the in-person event scheduling. I've attended many in-person conferences (mostly writer/editor/content strategy and digital/web design cons, but also a few non/less-educational genres) and a couple of virtual cons. Based on those experiences, I didn't expect virtual Sephoria to have so much session overlap. Totally agree with you that the prerecorded sessions could've been better scheduled. 

 

I barely got to explore the house anyway, so I didn't notice the ghost town effect as much as others—because I had no time between sessions to explore. But going back to the house post-event, I definitely got that feeling. If this is ever done virtually again, hopefully it's planned far enough in advance to work in much more interactivity, especially among attendees. I wanted to virtually hang out and chat with other BIC members, dang it! 

Re: Sephoria 2021

@WinglessOne  I been to an actually sephoria event, so from what I remember there was some running around/overlap back than, but that was because they had appointments for stuff too like getting brows done and other stuff that I cant remember at the moment. I agree with you challenges, plus wanted to add that the "photo booths" had issues too. It is nice that they can let people rewatch the things on sephoria, but than again they did not have too many interactive sessions. Honestly I hope that if they do this event virtually again, they would take more time to plan, or actually deliver on the information that they gave out.

Re: Sephoria 2021

@Anastasiya13  The funny thing is, I wouldn't have been so bummed about lack of interactivity (let alone not having time between sessions to be interactive) had Sephora not marketed this event as interactive. Some virtual conferences are marketed mostly as educational or talent/skill-building, which sets a different expectation. I'm so used to online work-related classes (took LOTS of them throughout my 20-year career 😂), I wouldn't have expected any interaction with other Sephoria attendees had Sephora marketed the event differently—and I would've been fine with it. I think expectations were set wrong for this event. 

 

And yes, definitely hope any future virtual event like this is planned early enough to build in more interactivity. There are various ways to do that: a few simple 2-4 player games, live chat rooms for all sessions (even the prerecorded ones), a video chatroom (could've been held in one room of the house—perhaps the backyard), even a phone conference bridge. Would've been cool to see attendees' names/avatars roaming the house and have a way to interact with them—though I honestly didn't miss that much because I had no time between sessions anyway. 

 

I don't wanna ding Sephora too hard because, if I recall correctly, they didn't have a ton of time to plan this virtual Sephoria. They could've pushed the launch date out farther, but I realize they had to work with brand-participants' availability. Still, I'm very surprised the idea of virtual Sephoria wasn't already in the works when it was first brought up on BIC. 

Re: Sephoria 2021

@WinglessOne I missed the mental health one thank you for mentioning that! I'm going to have to go back and watch that one. It was a challenge jumping from class to class indeed.

Re: Sephoria 2021

@niki172 @That one was the only one that didn’t overlap and was at the end. 

Re: Sephoria 2021

@SportyGirly125 I had to leave right before it ended unfortunately to attend my nephew's b-day party. Being on the East coast sometimes has its disadvantages so I was happy to see that we can go back in and see any class we may have missed.

Edit: it didn't work on your phone right? Because I had my phone with me driving (I was not the one driving) to my brother's house but I thought it said Sephoria worked best on a desktop/tablet. 

Re: Sephoria 2021

@niki172 @It doesn’t work on your phone. It will start on it but you can’t go to any of the rooms. 

Re: Sephoria 2021

@SportyGirly125 @niki172 I actually "attended" the event on my phone and it worked fine.

Re: Sephoria 2021

@CookieGirl1 I tried it on my phone earlier and it didn't work.  I just tried it now and it worked.  Weird.  

Re: Sephoria 2021

@Anastasiya13, I enjoyed it. I wish it had been more interactive, maybe with some live panels. I know a bunch of us did our makeup thinking people would be talking back and forth. The most fun I had was with the photo booths. Thanks for helping me figure those out! 🙂 What did you think? 

 

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 (after)

 

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 (before)

 

 

Re: Sephoria 2021

Yes to the special makeup, @curlychiquita. My husband glanced at me and asked if I did my makeup special for the event. Then he narrowed in and went so far as to ask if I did a ‘Smokey eye.’ I had no idea he even knew the term.

Re: Sephoria 2021

That's awesome, @eshoe! I don't think my husband knows the term smokey eye but it's neat that your husband noticed. I'm sure you looked gorgeous!

Re: Sephoria 2021

It surprised me and gave me a good laugh, @curlychiquita!

Re: Sephoria 2021

@eshoe Hahaha.  I told my husband I was getting up early to do my makeup but then ended up doing it at 9:30am.  I had it planned out in my head already.  I thought we would have screen time with each other 😞

Re: Sephoria 2021

Awww I bet you looked gorgeous @SportyGirly125. Yes, I anticipated some screen time as well 😕

Re: Sephoria 2021

@eshoe Aww thank you. I posted my look on the what are you wearing today thread using the new chantecaille green shadow and new green liner from MAC. 

Re: Sephoria 2021

Heading over to take a look @SportyGirly125 

Re: Sephoria 2021

@curlychiquita  No problem hon, I know we were all a bit confused at first since they did not give enough details. I expected more out of the event, and to me personally it was a bit of a let down. I thought it would be more interactive, more giveaways, more communication, and just more in general.

Re: Sephoria 2021

@curlychiquita  Geez, I totally missed the photo booths while running between overlapped sessions. 😂 Glad you got it figured out to create such a lovely photo! 

Re: Sephoria 2021

Aw, thanks, @WinglessOne! I only found out where they were because @Anastasiya13 and some other folks helped me on Instagram. I only found the one with the ball pit that never worked on my own.

 

 

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