Product Releases: 2025

[danielledanielle]

 

Drop them like they are hot 🔥

Post all the newness you find, previews, tags, social media, etc etc

Also see:

FOUND IN THE WILD THREAD!!! 

BEAUTY NEWS 2.0 

What's New On The Site Today, Canada? 

[itsfi]

@CookieGirl1, we’ll keep an eye out for your thoughts on it if you do pick it up, or test it out in store.

[itsfi]

Maed launching 8.18.2025 online; in Sephora stores 8.25.2025

MAED | Sephora

Image credit: Maed 

[makeitup305]

the name is so similar to EADEM I was confused at first @itsfi 

[itsfi]

Merit to launch new cleanser. Said to drop on 8.12.2025. Not sure whether Sephora may have early access online. Sign up for notification available now.

Great Skin Double Cleanse Makeup Removing Cleanser - MERIT | Sephora

[itsfi]

La Beaute Louis Vuitton launching 8.25.2025

Sign up for notification on LV site

[ravneetkaur14]

🫶🏻

[itsfi]

Could this be signaling a new color cosmetics line coming from Miu Miu? Or, an extension of their existing fragrance offerings? 🤔 

[CookieGirl1]

@itsfi and oddly it's now not on the list 🤔.

[itsfi]

@CookieGirl1, interesting. 🤔

[Sunnysmom]

Curious to see the new line M.PH from Mary Phillips , makeup artist who is also known for her underpainting . 

Products appear to be spread out with releases beginning August 15 to end month on the Sephora app and in stores about 10 days later. Apologies if posted somewhere and I missed it. 

[makeitup305]

@Sunnysmom  I saw it pop up but nothing appealed enough for me to try. Did you pick up anything?

[Sunnysmom]

No not yet @makeitup305 , do you do underpainting ?  I think I can manage this idea with stuff I have as @itsfi kindly mentioned some work arounds. I like the brushes too but so far no need. 😊

[makeitup305]

@Sunnysmom I do some contouring but tbh I always forget to do it before putting on my foundation. I definitely don't need it, I have so many contour products already.

[olislaystheday]

 New sol de janeiro mist??😳😊

[CynthieLu]

Have you had a chance to sniff test this in store @olislaystheday ?? 

[itsfi]

Rare Beauty to launch first perfume, along with 4 layering balms that can be worn on their own or with the perfume. Launches August 7.

Photos from Nylon article "Selena Gomez Thought Of Everything For Rare Beauty's First Perfume"

Fragrance Notes (per brand):

Top: caramel, pistachio, pink pepper

Heart: ginger, cocoa beans, vanille

Dry: sandalwood, tonka beans, skin musks

[makeitup305]

@itsfi @danielledanielle @CynthieLu it smells really good. I signed up for a free sample in the mail and it arrived today. It's not incredibly unique but delicious. I would say it's similar to Burberry Goddess but no lavender and a smooth caramel praline scent (but not too cloying). Definitely worth a sniff if you like vanilla scents

[CynthieLu]

The esthetic's on this release really hit's home with me. @itsfi I'm intrigued, well done Rare Beauty. 😍

[itsfi]

@CynthieLu, I haven’t seen it IRL but it looks lovely in the photos I’ve seen.

[danielledanielle]

I was trying to ignore this, 😭

[itsfi]

Ummmm, maybe it'll be helpful to get you towards that minimum spend for the Dagne Dover phone sling for Rouge Appreciation Days 2025 ?? 🛍 @danielledanielle