Product Releases: 2025

[danielledanielle]

 

Drop them like they are hot 🔥

Post all the newness you find, previews, tags, social media, etc etc

Also see:

FOUND IN THE WILD THREAD!!! 

BEAUTY NEWS 2.0 

What's New On The Site Today, Canada? 

[itsfi]

IKR?!! Thought of you when I saw that vanilla @danielledanielle. It’s on my list but I made my Nordstrom Anniversary sale purchases yesterday so I’m going to try to hold off picking anything that wasn’t already on my permitted purchases. If you get it, would love to know your take on it. 

[itsfi]

Biossance introducing a new product July 13. Sign up for notification on their site; sign up at Sephora should be coming soon. 

[itsfi]

More from Rhode - 2 new blush shades coming July 14 at 9AM Pacific, along with the new lemontini peptide lip balm mentioned a couple posts below. Waitlist / notification sign up available through brand site.

New blush shades:

Tan Line described as a pinky tan

Sun Soak described as spiced orange 

She'll also have a kit available with her then most recent releases:

 

[itsfi]

July 10 looks to be a busy day for new product drops. Add Saie to the list with a baked setting powder. 5 shades in this release. 

Slip Tint™ Undetectable Baked Setting Powder - Saie | Sephora

[itsfi]

Another new release from Rhode. This time, a limited edition peptide lip tint. Launches July 14 at 9 AM Pacific. Sign up for notification / wait list through Rhode site.

Cross-posting to Rhode Beauty 

edited 7.6 to add : and a corresponding lemon yellow phone case coming as well - 

 

[ather]

@itsfi  This one looks so pretty! I saw there’s 2 new limited blush shades also!! 

[aveeeee]

Can not wait for this!! Im seeing lemon🍋

[greeneyedgirl107]

Does anyone know anything about this?

 

[beautyhelper22]

[HeatherAriana]

Just bought two, one today and the other one last week.

[itsfi]

New collection from Refy, launching tomorrow, June 30 - limited edition Topaz & Bronzer Collection. Sign up for notification on brand direct site. Perhaps check Sephora app tomorrow (6.30) as well.

Photo credit: Refy site

Have I been living under a rock all these past summers???? I don't remember there being soooooo many new releases. 🤔

[itsfi]

More new releases, this time from Makeup by Mario - July 2. Early access through Sephora app tomorrow (July 1).. Waitlist currently available through brand site; expect to see a product page on Sephora soon.  

Edited 6.30.2025 to add - it’s cream eyeshadows! Also, it seems like you can purchase these beauties through the Sephora product page (at least as of 8:30am June 30)?? 😲

Master Mattes® Long-Wearing Cream Eyeshadow - MAKEUP BY MARIO | Sephora

 

[CorgiMommy]

Looks like another winner from Makeup by Mario!

[PrettyPaint]

@itsfi Ooooh I hope these are nice!

[itsfi]

Same @PrettyPaint; they look pretty. I'm curious to see how the various browns/nudes compare with one another. 

[Samtian]

@itsfi Sweat and humidity resistant? I'm going to have to get one to test at work. 

[itsfi]

Spoken like a seasoned veteran of the BIC Science Team. 🤣 That would be an excellent testing opportunity @Samtian. Will keep an eye out for your thoughts on these. 

[itsfi]

Is this right?!! Cle de Peau at Sephora US? Or is it an app glitch?

 

and MAC too? 

[Sunnysmom]

Oh man I got so excited to see this @itsfi ! Was thinking earlier why isn’t CDP at Sephora! Maybe someday! 

[itsfi]

@PrettyPaint @danielledanielle @curlychiquita @CookieGirl1, I think it was a glitch (or user error, or both). I cleared cookies, restarted my phone and checked the site on my laptop and it's not showing up anymore. 😣 Boo. Would love for it to be real though, some day. 🤞

[danielledanielle]

I liked this, but I dislike this @itsfi