Product Releases: 2025

[danielledanielle]

 

Drop them like they are hot 🔥

Post all the newness you find, previews, tags, social media, etc etc

Also see:

FOUND IN THE WILD THREAD!!! 

BEAUTY NEWS 2.0 

What's New On The Site Today, Canada? 

[itsfi]

Biossance introducing a new product July 13. Sign up for notification on their site; sign up at Sephora should be coming soon. 

[itsfi]

More from Rhode - 2 new blush shades coming July 14 at 9AM Pacific, along with the new lemontini peptide lip balm mentioned a couple posts below. Waitlist / notification sign up available through brand site.

New blush shades:

Tan Line described as a pinky tan

Sun Soak described as spiced orange 

She'll also have a kit available with her then most recent releases:

 

[itsfi]

July 10 looks to be a busy day for new product drops. Add Saie to the list with a baked setting powder. 5 shades in this release. 

Slip Tint™ Undetectable Baked Setting Powder - Saie | Sephora

[itsfi]

Another new release from Rhode. This time, a limited edition peptide lip tint. Launches July 14 at 9 AM Pacific. Sign up for notification / wait list through Rhode site.

Cross-posting to Rhode Beauty 

edited 7.6 to add : and a corresponding lemon yellow phone case coming as well - 

 

[ather]

@itsfi  This one looks so pretty! I saw there’s 2 new limited blush shades also!! 

[aveeeee]

Can not wait for this!! Im seeing lemon🍋

[greeneyedgirl107]

Does anyone know anything about this?

 

[beautyhelper22]

[HeatherAriana]

Just bought two, one today and the other one last week.

[itsfi]

New collection from Refy, launching tomorrow, June 30 - limited edition Topaz & Bronzer Collection. Sign up for notification on brand direct site. Perhaps check Sephora app tomorrow (6.30) as well.

Photo credit: Refy site

Have I been living under a rock all these past summers???? I don't remember there being soooooo many new releases. 🤔

[itsfi]

More new releases, this time from Makeup by Mario - July 2. Early access through Sephora app tomorrow (July 1).. Waitlist currently available through brand site; expect to see a product page on Sephora soon.  

Edited 6.30.2025 to add - it’s cream eyeshadows! Also, it seems like you can purchase these beauties through the Sephora product page (at least as of 8:30am June 30)?? 😲

Master Mattes® Long-Wearing Cream Eyeshadow - MAKEUP BY MARIO | Sephora

 

[CorgiMommy]

Looks like another winner from Makeup by Mario!

[PrettyPaint]

@itsfi Ooooh I hope these are nice!

[itsfi]

Same @PrettyPaint; they look pretty. I'm curious to see how the various browns/nudes compare with one another. 

[Samtian]

@itsfi Sweat and humidity resistant? I'm going to have to get one to test at work. 

[itsfi]

Spoken like a seasoned veteran of the BIC Science Team. 🤣 That would be an excellent testing opportunity @Samtian. Will keep an eye out for your thoughts on these. 

[itsfi]

Is this right?!! Cle de Peau at Sephora US? Or is it an app glitch?

 

and MAC too? 

[Sunnysmom]

Oh man I got so excited to see this @itsfi ! Was thinking earlier why isn’t CDP at Sephora! Maybe someday! 

[itsfi]

@PrettyPaint @danielledanielle @curlychiquita @CookieGirl1, I think it was a glitch (or user error, or both). I cleared cookies, restarted my phone and checked the site on my laptop and it's not showing up anymore. 😣 Boo. Would love for it to be real though, some day. 🤞

[danielledanielle]

I liked this, but I dislike this @itsfi