Product Releases: 2025

[danielledanielle]

 

Drop them like they are hot 🔥

Post all the newness you find, previews, tags, social media, etc etc

Also see:

FOUND IN THE WILD THREAD!!! 

BEAUTY NEWS 2.0 

What's New On The Site Today, Canada? 

[CookieGirl1]

@danielledanielle I kinda want them both 🤔.

[danielledanielle]

I know, I def want to smell them both @CookieGirl1 , wish they would have released with the current multiplier

[itsfi]

Something new coming from Tower 28 … looks like something I’d like too. Of course it would be! 😆 

Brands sure are making it hard for a gal on a no - spend - slash - low/no buy. May need to find someone to live vicariously through with this one. 

Tower 28 Beauty SOS SPF Daily Face Guard Broad Spectrum SPF 30 1.7 oz/50 mL 

Launches May 19 - sign up for notification online at Sephora or brand site

@ather 

[ather]

@itsfi  Oooooo this looks promising! I agree I may also be living vicariously through others! Although they still have not brought back Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation 15 Melrose back to Canada so I would be surprised if we will see this one over on this side! But defiantly will be watching to see what everyone says!

[itsfi]

Yeaah @ather, the Canadian regulations on sunscreen are different than here. Keeping my fingers crossed that it will make its way to up North.

[ather]

@itsfi  I am so surprised it’s on our site! Not available yet but it’s there! Which leads me to question why sunny days have came back! We had it a short time and they said it would come back but didn’t. 

[itsfi]

What?!! It’s on Sephora CA? That’s fantastic @ather. I have a sample and will try to give it a go soon (better move it onto my counter now to increase the likelihood I’ll get to it 😉). I’m so bummed SunnyDays hasn’t been brought back. 

[ather]

@itsfi  I was so happy to see it!! It’s a bummer Sunnydays didn’t come back. I see Merit has a new tinted SPF also. They said it won’t come here either. But all good. I stocked up on the supergoop! One. So I’m good for awhile! 

[CookieGirl1]

@itsfi I'm almost surprised that it's taken Tower28 this long to come out with a non-tinted sunscreen!  It seems like such a perfect product for them.

[itsfi]

@CookieGirl1, a sunscreen does seem like it aligns well with the brand's ethos. No idea about the brand's business plan as to timing of a sunscreen. My understanding is that it seeks to comply with other standards, in addition to the requirements related to sunscreens set out by the FDA - they often pursue approval of the National Eczema Association for their products being safe for sensitive skin, so perhaps that may have been a factor in the timing of this release.

[PrettyPaint]

@itsfi I just got this email too! I probably don't need to buy another sunscreen at the moment, but I'm hoping this is a good one! 

[itsfi]

Same, @PrettyPaint; same. I'm good with sunscreen through at least the summer if not the rest of the year, even with my being very liberal with my SPF application. 😂 I'm going to wait to test the consistency of the Tower 28 one after it arrives in store (I'm super curious about it) and then maybe wait for some reviews on YT that I'm more inclined to trust. 

[CynthieLu]

The Ordinary looked like it will be releasing a new spf soon too, this the season for Sun protection and all. @itsfi I think it's be more curious to try this it if it made it up to +50 🤔

[itsfi]

@CynthieLu, lots of great sun protection options this year, from brands based all over. 😍 Great for consumers. 👍  Most of Tower 28's sensitive skin friendly products have worked well for me, so this is one I'll keep an eye on, but to each their own. If you find a good sunscreen that works for you, consider sharing on the National SPF Day ☀️ thread.

[CynthieLu]

That's a good idea @itsfi I definitely do have some SPF products that I love and would be happy you share. ☀️😀

[makeitup305]

Gorgeous new YSL quad coming soon. Photo is from ChicProfile4 on IG

[itsfi]

@makeitup305, I was initially curious about that upper right shade, but after seeing swatches of all the shades, the entire palette looks really good, especially that olive hue. 

[makeitup305]

@itsfi i know! I hope it comes to the US at some point.

[Sunnysmom]

I’m excited for this one @makeitup305 ! 

[makeitup305]

@Sunnysmom The swatches look nice. YSL’s quad formula is great.

[PrettyPaint]

@makeitup305 I love these kind of shades!