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Post in Beauty Confidential

Loyalty to a Brand?

Are there any particular products/brands that you are completely loyal to?  Ever since I discovered Josie Maran's brand 3 years ago, I have not switched my skincare. That is really saying something, because I am a beauty product junkie! Also, I'm super loyal to WEN since switching to it over 2 years ago.  What beauty products/brands are you loyal to and would consider your ultimate holy grail?

Re: Loyalty to a Brand?

I'm loyal to a brand for certain areas of beauty, but no one gets everything right in the makeup lane. Skincare is a different story. For that , it's Fresh. They make an amazing deodorant too.



I swear by Laura Mercier foundations and powders. AMAZING GLOWING SKIN. I think I need to give the concealer another go, but she owns my face. I used to love Makeup Forever, but LM gives you rich girl face while MF just gets the job done. 


Kat Von D makes great powder foundations for contouring.




Umm.. Nars Liberte and Torrid. Forget Orgasm. The end. 




Park Avenue Princess by Tarte. May it reign forever on my face. 





Givenchy makes the BLACKEST mascara EVER. Full , dramatic lashes like you wouldn't believe. Had to give up my Dior Show for it. Shadows? I go back to Dior ( the Navy palette is SO much more dazzling then it looks in the pan) . It's like BUTTER and encourages you to buy less. I get my NARS from a used makeup site. He is good, but outrageously priced given the minimalist packaging and the quantity of shadow comparatively.





Formula  X and Marc Jacobs and a brand they don't sell here called CULT (it comes in square bottles). ZERO chips. 


Re: Loyalty to a Brand?

Fresh is my favourite skin care brand, too. I have very dry sensitive skin and the black tea line helped to make my skin quite steady, no crazy allergies anymore!

Re: Loyalty to a Brand?

I have to admit - I'm Dior addicted. It all started with foundations - for some reason Dior had the best shades for my pale cool toned skin that didn't make me look orange or ashy, it was the perfect balance for me. But then I got curious and tried their mascaras, and Diorshow Iconic has been my staple ever since. It gets worse - I got hooked up on their buttery smooth powders, including bronzer and highlighter. And of course I couldn't resist eyeshadow quints, they are so blendable and color selection is great. And those lipsticks and lipglosses were calling my name, I just had to get a couple of those!


Don't get me wrong, I'm always trying new things. In fact, recently I've tried Armani Luminous Silk and I'm pretty sure this would be my new foundation choice, it just seem to have better lasting power, sorry Dior.


I do love MAC, their concealers have the best color selection and formulations for about anyone, their lip primer is amazing, and brow pencil in Lingering has been my favorite for years. But for some reason Dior colors look so good on me, it's like they were designed for my complexion. I feel it's similar of how Shiseido looks on Asian skin - my friend can get almost anything and she looks gorgeous, but when I try the same product, it never looks as good on me, as if it was specially made to complement her complexion. Does anyone else get the same feeling when one brand seem to be made to suit you?

Re: Loyalty to a Brand?

Let's see. I really really like UD and TF for palettes.  And kat Von d!!!!

i am in love with ysl for foundation and face

skin care I love ole hendriksen 


Re: Loyalty to a Brand?

I've certainly become less loyal as I've gotten older. My favorite makeup brand is Make Up For Ever followed by Nars and then probably Laura Mercier so I look for products in that order when I want something new and then everything else is just up in the air and whatever looks good at the moment. 


I used to be extremely loyal to Aveda but I moved and it just became inconvenient to shop there. Then when I moved again and I was close to an Aveda store/salon the women who worked there were just sooooo up in my face pushing product the whole time I was browsing that the shopping experience became so painful that I just sorta stopped using their products. And I had so many Aveda points built up too! Now that I'm thinking about it though I'd really like to go back to using the Brilliant shampoo and conditioner when I use up my current s&c. I miss that wonderful smell. 


For skincare I just hop around looking for stuff that works depending what stage of life my skin is behaving like. I've been using an Avene cleanser for the past few years but once I use up my current bottle it's time to find something new. My face feels dry after I use it, which it never used to before. 

Re: Loyalty to a Brand?

we have similar inclinations Smiley Happy

(and you can always get aveda shipped online !)

Re: Loyalty to a Brand?

Real Techniques. Almost ALL of my brushes are from RT. I have a few ELF, Coastal Scents, and brushes from eBay. 

Re: Loyalty to a Brand?

Urban Decay. I'm a total UD freak here... At least for eye-products. once I found Urban Decay Eyeshadows, PP, and their mascaras, it's been hard for me to be truly happy with any other eye makeup products. (It's soooo bad!)



-Gloss: anything shimmery from Hourglass or Buxom.

-Lipcolor: Bite Beauty


Face: I just recently discovered Becca (foundation, blushes and highlighter) and Givenchy (foundation) face products, but so far, I'm slightly obsessed.


Skincare: Boscia, GLAMGLOW (I know, I know...), say yes to carrots/cucumbers/blueberries towelettes, Kate Somerville... But my skin has never been better, especially going through another pregnancy (I'm halfway there and only had one or two small breakouts that were gone within 48hours!).


Re: Loyalty to a Brand?

Wow. Congratulations for baby #2! 
I totally agree with your UD obsession. I got that bug when I was 16 and I haven't shaken it... nor do I want to. Smiley Tongue

Re: Loyalty to a Brand?

congrats Smiley Happy

Re: Loyalty to a Brand?

Thanks! Baby #2 and only a couple teeny breakouts so far. Smiley Happy I broke out all the time with my first, but had awesome hair. Hormones are really something else!

Re: Loyalty to a Brand?

For me:




-Too Faced


In order of loyalty.

Re: Loyalty to a Brand?

i'd like to revive this thread ! i searched for it thinking of starting my own thread on this topic...


if you look at my makeup bag i'm no doubt loyal to NARS and givenchy and MAC. 

i'm also always checking out make up forever though i currently don't own much from them.


i love urban decay IN THEORY but find their colors rarely work for me. i think i'm subconsciously put off by the packaging even a little bit ?? which may sound absurd but...truth. i also had a bad experience YEARS ago with buying a bad foundation (since discontinued) which i think made me too skeptical....perhaps i'll revisit some day soon.


drug store makeup, i tend to be particularly loyal to rimmel (lips & eyeliners), revlon (lipstick--they used to have fantastic matte lipsticks that were discontinued, but i still catch myself looking for them *just in case* even though its been like 4 years since i last saw any !!!), maybelline (mascaras) and NYX (eyes and lips)


skincare i'm semi-loyal brand wise while still full-on obsessed in general. caudalíe, clarins, REN, murad and kate somerville are my go-to sephora skincare brands. i also LOVVVVVE aveda products--which is convenient and unsurprising when there's an aveda store right next to a sephora in the hometown you grew up in Smiley Wink


but i will admit i feel a bit of an oddball here. i see a VERY clear brand loyalty from BT'ers to urban decay, KVD, too faced, tarte, and hourglass. most of these brands i bypass when in-store. it's funny how these loyalties develop over time Smiley Happy

Re: Loyalty to a Brand?

Thanks for reviving this thread... It's good to confess! Lol!

Re: Loyalty to a Brand?

For eyeshadows- Mac

Lipstick- Yves Saint Laurent


Re: Loyalty to a Brand?

No loyalty here. As happy as I am with the products I am using I am always on the search for something even better. I don't know if I'll ever find the holy grail because I think to do that you have to be willing to admit that you're satisfied...and even though my mascara is perfect and I can't fault it in any way and I might have a shade of red that is stunning and cannot be improved on I still can't stop myself wondering if there's one out there that might look even better...


I will say I am pretty loyal to Stila for their long last lip color and eye liners, though. I've yet to have found one that can beat the color pay off and longevity. My lips after 10 hrs wearing Beso still look perfect, and that's something I've yet to duplicate with any other lipstick.

Re: Loyalty to a Brand?

I'm going to have to check out that Stila Stay All Day Liquid Lipstick when I go to Sephora on Monday...I am intrigued! Smiley Happy

Re: Loyalty to a Brand?

Mines is Caudalie for skincare and Tarte, Too Faced, UD, Benefit and Bare minerals for makeup Smiley Happy

Re: Loyalty to a Brand?

I'm not loyal at all actually,... but there are brands that I'm biased towards. and "trust" more.. 

For example, I love Guerlain, Bobbi Brown, and hourglass for makeup; Fresh, Caudalie, Ole Henriksen for skincare. 

so if there is a product that I don't know what to look for (like blushes or lips. I never use them, so I honestly don't know anything about them.. when I do need one, I would look to those brands first. and if Tarte and Bobbi Brown had the same item, I would give Bobbi Brown higher rating.. almost like I'm lying to myself.. )

I try to be objective, but I think its abit unconscious.. 

that being said, I still do like Tarte, Korres, Makeup forever, Nars, etc.. 

Re: Loyalty to a Brand?

This is the same for me, skin care wise, so what are your bobbi brown and guerlain  favorites?!

Re: Loyalty to a Brand?

For me it's (more or less) Too Faced, Kat Von D and Ole Henriksen. And drugstore brands -- NYX. I've found the occasional product from those brands that I haven't liked and have had to return/give away, but that's never tainted my love for them!