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Post in Beauty Confidential
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2021 PRODUCT RELEASES THREAD!!!

It's that time again! Previews of new products set to launch in 2021 are starting to come out.  Please share your finds in this thread!

 

New products for purchase at Sephora US

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/td-p/5157361

 

New products for purchase at Sephora Canada

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/m-p/2164948

 

Current haul thread

https://community.sephora.com/t5/Haul-Stars/Dazzling-December-Hauls-2020/m-p/5666193

 

Beauty News 2.0 (Everything else but releases)

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS-2-0/td-p/5676314

 

 

Re: 2021 PRODUCT RELEASES THREAD!!!

Well, this is a must, @SportyGirly125🤩

Re: 2021 PRODUCT RELEASES THREAD!!!

@eshoe  I think every tatcha product is a must for me to try 😬

Re: 2021 PRODUCT RELEASES THREAD!!!

@ather I am actually going to be running out of loose powder soon, so this is going on my priority list🤩 💖🤩

Re: 2021 PRODUCT RELEASES THREAD!!!

Squeeee lol

Re: 2021 PRODUCT RELEASES THREAD!!!

@SportyGirly125 if the rest of the box is good, I'd buy it just to try this... 

Re: 2021 PRODUCT RELEASES THREAD!!!

Paula’s Choice Launches With Sephora

Allison Collins
Mon, February 15, 2021
CookieGirl1_0-1613478939482.jpeg

 

Paula’s Choice is launching with Sephora.

This is the first major beauty retail expansion for the direct-to-consumer brand, which launched in 1995. Paula’s Choice was founded by Paula Begoun, an early advocate for transparency in beauty product formulations and education around personal care ingredients.

Paula’s Choice will launch online with Sephora in February with 27 products. The brand is already in a small number of Nordstrom doors, and the Sephora rollout is its first major move into beauty retail, said chief marketing officer Erika Kussmann.

In April, the brand will launch in all of Sephora’s 455 U.S. stores with six hero products: 2% BHA Liquid Exfoliant, $29.50; C15 Super Booster, $49; Clinical 1% Retinol Treatment, $58; Clinical Niacinamide 20% Treatment, $48; Resist Youth-Extending Daily Hydrating Fluid SPF 50, $33; and 25% AHA + 2% BHA Exfoliant Peel, $39.

Re: 2021 PRODUCT RELEASES THREAD!!!

Hope they are a fast follower into Canada! 

Re: 2021 PRODUCT RELEASES THREAD!!!

Ooh, I hope it'll be available in Canada too! 

Re: 2021 PRODUCT RELEASES THREAD!!!

I have a soft spot for this brand, this was my first big-brand purchase - a blush ❣️

Re: 2021 PRODUCT RELEASES THREAD!!!

Their Azelaic acid has been on my list to try for my chin acne (I think hormonal, big, painful and mostly always on right side) but never ordered direct because this was just the loan product I wanted from there. I tried The Ordinary Azelaic and it was too drunk for me, had skin peeling. 
Now it’s on Sephora, I will give it a try. 

Re: 2021 PRODUCT RELEASES THREAD!!!

@CookieGirl1 omg omg omg I love Paula's Choice and have been dreaming of it coming to Sephora! This just made my night. Tagging @winglessone as she's a PC fan as well.

Re: 2021 PRODUCT RELEASES THREAD!!!

@sprocketta @CookieGirl1  Very interesting! While reading the announcement, I kept thinking "but wait, they've been at Nordstrom for quite some time already," I suppose Nordy doesn't count as an exclusively-beauty retailer. I wish Sephora was getting their 10% niacinamide booster instead of the 20% version. I've tried both and prefer the 10%, but of course other people's mileage may vary. I wonder if PC will expand their Sephora product offering in the near future. I'd love to see some of their cleansers and moisturizers available in-store so folks can easily test them before buying. 

 

Also, good to see the 25% AHA + 2% BHA exfoliant on the list. I see it's also now available at Dermstore and Nordy (online), so I guess that means PC's made it a permanent product. (I have it but still haven't tried it: I'm waiting til after I've given The Inkey List's PHA exfoliant a long enough test.) 

Re: 2021 PRODUCT RELEASES THREAD!!!

@WinglessOne  I see a lot more PC products on Sephora website than what’s listed here on the post so I was thinking that in-store offering might be a limited choice but online almost all of it will be available soon, currently 25 products show up.

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Re: 2021 PRODUCT RELEASES THREAD!!!

@naturalooks15  Yeah, I was hoping the in-store selection will expand to match the online selection, especially cleansers and moisturizers. I'm often asked specifically about those, so I hope Sephora stores will begin stocking them so people can get samples or try testers (whenever it's safe to start doing that again) before committing to a full size product. It'd also be great if Sephora carried PC's travel sizes either in-store or online. 

 

I'll be very surprised if Sephora gets PC's entire product catalog, because PC has a lot of products. 25 is probably just 1/4 of their full catalog. But I see Sephora has most of the Clear line online, hooray! 

Re: 2021 PRODUCT RELEASES THREAD!!!

@WinglessOne I would like to see the travel sizes, too!

Re: 2021 PRODUCT RELEASES THREAD!!!

Yeah, you are probably right -about 25 products being just 1/4th. PC started with notion of simple skincare. I found them through the book and beautypedia site and tried their products in 2012 I think but they expanded to a very large range if products and then it was just too confusing for me. I liked their 2% BHA and the 9% BHA. I have heard good things about their Niacinamide, Azeliac acid. 

I definitely miss being able to try/feel the products as well the made samples from Sephora stores. Looking forward to that again when things are safe. 

Re: 2021 PRODUCT RELEASES THREAD!!!

@naturalooks15  Yep, PC started with a much smaller product catalog. When the brand changed ownership and Paula left (or stepped back; she seems to have never really left and still does promo videos for the brand's newer products), their catalog exploded—and some of their prices increased. Paula was famously anti-eye cream, so I laughed hard when the brand launched one. I agree that their current catalog is kinda overwhelming. I mean, I appreciate the different lines for specific skin types, but there's almost too much choice even if I narrow the scope to dry skin. 🤦‍♀️ I'm glad they're still research/studies-based, though, and they do a good job of explaining what each ingredient in their products is for. 

 

I've never read any of Paula's books, now that I think about it. I'm not sure why. I've used Beautypedia though, and I take everything they say with a big ol' handful of salt because they have some obvious biases—and they never date their reviews for some reason. It's a handy resource, but I tell folks to check additional resources and not rely solely on Beautypedia. 

Re: 2021 PRODUCT RELEASES THREAD!!!

@WinglessOne What do you recommend to cross-check with Beautypedia? I use Skincarisma for ingredients, but it would be nice to have a more comprehensive reference.

Re: 2021 PRODUCT RELEASES THREAD!!!

@tastelikewater  One of my favorite resources is INCIdecoder. It's a growing database that lists ingredients of various products and does a good job explaining what many ingredients do. INCIdecoder doesn't do product reviews. But once you know what various ingredients can (and can't) do, you can get a general idea of a product's ability or safety-for-you based on what's in it. Obviously you won't get a full picture of that without knowing how a product's formulated, unless you're a chemist who can infer that from an INCI list. 

 

Skincarisma is also a good INCI list reference, though I ignore the EWG ratings. CIR ratings are more credible for various reasons, starting with their staff members' expertise and more data-driven approach. Sometimes it's fun to see what EWG says about certain ingredients vs. what others (including dermatologists and chemists) say, though it's usually more of a frustrating exercise. 

 

I've been a Lab Muffin fan for quite some time. Michelle's a great resource for the sciencey side of skincare, especially if you're not used to reading and interpreting clinical studies and results. I mean, I'm no chemist or molecular biologist, so I read that stuff with a shallower understanding than a chemist would. 

 

If you do have a chemistry background or you're a fast learner (I'm told I'm the latter), it's worth reading through a few studies while wearing your critical thinking hat. Example: I read the study most clean beauty advocates use to demonize parabens, and even I—someone who's not a chemist or dermatologist—could see how crazily problematic that study was. Then I found out Michelle at Lab Muffin wrote a great explanation of that study's problems, and I was happy to see where my own conclusions matched hers as well as the points she caught as an expert that I missed as a layman. Seeing what I missed helps me learn. 🙂 

Re: 2021 PRODUCT RELEASES THREAD!!!

@WinglessOne Thank you as always for the wonderfully thorough response 😄 I wrote it all down!

Re: 2021 PRODUCT RELEASES THREAD!!!

@WinglessOne  Agree with everything you said. PC basically educated me and got me started looking at the ingredients, do additional research. Before that I was young and naive and sort of believed the advertisements 😄

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