https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4773964#M30831 <P><a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/719580">@Indy701</a>&nbsp; Several companies—particularly the more established, been around forever companies—across all fields/industries have fallen into that trap. My former employer is still trying to “youth up” its brand. I remember trying to convince marketing and brand folks not to get super literal or disingenuous about it, lest they turn off the younger audience (millennials) and drive away the older audience (gen x and boomers; interesting how often I have to remind folks that we gen xers are gettin’ old now <span class="lia-unicode-emoji" title=":face_with_tears_of_joy:">😂</span>). Even after a few rounds of usability/market research and interviews with clear data and read-outs, there are still some people who think it’s best to target younger generations to “stay relevant.” As if the older among us mean nothing anymore. Sheesh.&nbsp;</P><P>&nbsp;</P><P>One market research company (don’t recall which one) summed it up nicely: companies are trying too hard to make US millennials spend money a lot of them don’t have, when it’s gen x and boomers who can really make or break sales numbers.&nbsp;</P> Wed, 05 Jun 2019 01:27:55 GMT WinglessOne 2019-06-05T01:27:55Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748710#M30698 <P><span class="lia-inline-image-display-wrapper lia-image-align-center" image-alt="Sephora Manifesto Text.jpg" style="width: 772px;"><img src="https://community.sephora.com/t5/image/serverpage/image-id/1426762iB5F41AB9A1F68556/image-size/large?v=v2&amp;px=999" role="button" title="Sephora Manifesto Text.jpg" alt="Sephora Manifesto Text.jpg" /></span></P> <P>&nbsp;</P> <P>On the morning of 6/5, every Sephora store, distribution center, and corporate office in the US will close to host inclusion workshops for our employees. These values have always been at the heart of Sephora, and we’re excited to welcome everyone when we reopen. Join us in our commitment to a more inclusive beauty community.</P> <P>&nbsp;</P> <P>We Belong to Something Beautiful.</P> Thu, 23 May 2019 16:00:44 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748710#M30698 SephoraBIC 2019-05-23T16:00:44Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748717#M30699 <P>This is so incredible! Love this&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/1197049">@SephoraBIC</a>&nbsp;<span class="lia-unicode-emoji" title=":red_heart:">❤️</span><span class="lia-unicode-emoji" title=":red_heart:">❤️</span><span class="lia-unicode-emoji" title=":red_heart:">❤️</span>&nbsp;</P> Thu, 23 May 2019 16:06:47 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748717#M30699 cianni 2019-05-23T16:06:47Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748732#M30700 <P>I love this. Thank you so much&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/1197049">@SephoraBIC</a>&nbsp;</P> Thu, 23 May 2019 16:13:38 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748732#M30700 PrettyPaint 2019-05-23T16:13:38Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748791#M30701 <P>As a cisgender man that happens to take great joy from makeup, hair, and appearance.....<BR />I&nbsp; LOVE THIS</P> Thu, 23 May 2019 16:48:33 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748791#M30701 Skatingaway 2019-05-23T16:48:33Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748805#M30702 <P>What a great initiative.&nbsp; Thank you Sephora and thanks for sharing&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/1197049">@SephoraBIC</a>&nbsp;</P> Thu, 23 May 2019 17:01:58 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748805#M30702 michelleshops 2019-05-23T17:01:58Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748824#M30703 <P>I love this so much!!&nbsp; It makes me proud to support a company that is so committed to inclusion.&nbsp; Thank you Sephora!&nbsp; <span class="lia-unicode-emoji" title=":slightly_smiling_face:">🙂</span></P> Thu, 23 May 2019 17:14:47 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748824#M30703 mrsmouse 2019-05-23T17:14:47Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748859#M30704 <P>thanks for sharing! This sounds like it will be great!</P> Thu, 23 May 2019 17:28:44 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748859#M30704 Kim888 2019-05-23T17:28:44Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748867#M30705 <P>Sounds like a great workshop! <span class="lia-unicode-emoji" title=":red_heart:">❤️</span></P> Thu, 23 May 2019 17:34:09 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748867#M30705 SpaceLlama 2019-05-23T17:34:09Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748941#M30706 <P>Inclusion should be something every business strives for. So glad to hear Sephora is doing this! <img id="heart" class="emoticon emoticon-heart" src="https://community.sephora.com/i/smilies/16x16_heart.gif" alt="Heart" title="Heart" /></P> Thu, 23 May 2019 18:21:53 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4748941#M30706 quspork 2019-05-23T18:21:53Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749303#M30707 <P>Way to go, Sephora!</P> Thu, 23 May 2019 22:05:02 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749303#M30707 CookieGirl1 2019-05-23T22:05:02Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749390#M30708 <P>This is great&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/1197049">@SephoraBIC</a>&nbsp;, I wish <span class="lia-unicode-emoji" title=":canada:">🇨🇦</span>Canada was participating!&nbsp;</P> Thu, 23 May 2019 23:24:06 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749390#M30708 GG84 2019-05-23T23:24:06Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749423#M30709 <P>That is awesome! Way to go Sephora!<span class="lia-unicode-emoji" title=":red_heart:">❤️</span><span class="lia-unicode-emoji" title=":red_heart:">❤️</span><span class="lia-unicode-emoji" title=":red_heart:">❤️</span></P> Thu, 23 May 2019 23:43:23 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749423#M30709 faeriegirl 2019-05-23T23:43:23Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749488#M30710 <P>This is wonderful of Sephora to do&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/1197049">@SephoraBIC</a>&nbsp;<span class="lia-unicode-emoji" title=":purple_heart:">💜</span>☺️</P> Fri, 24 May 2019 00:20:23 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749488#M30710 melissapurple22 2019-05-24T00:20:23Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749491#M30711 <P>This is fantastic news!</P> Fri, 24 May 2019 00:22:12 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749491#M30711 Samtian 2019-05-24T00:22:12Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749527#M30712 This is so awesome <span class="lia-unicode-emoji" title=":purple_heart:">💜</span> Fri, 24 May 2019 00:36:19 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749527#M30712 Pitou76 2019-05-24T00:36:19Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749553#M30713 <P>Good for you! Great move for the company <span class="lia-unicode-emoji" title=":red_heart:">❤️</span></P> Fri, 24 May 2019 00:45:12 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749553#M30713 Teresa44443 2019-05-24T00:45:12Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749726#M30714 <P>That’s so awesome to hear! <span class="lia-unicode-emoji" title=":red_heart:">❤️</span></P> Fri, 24 May 2019 01:49:18 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749726#M30714 Anonymous 2019-05-24T01:49:18Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749872#M30715 Very cool! Fri, 24 May 2019 03:06:15 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749872#M30715 Weetart 2019-05-24T03:06:15Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749964#M30716 <P>Precisely why I am FOREVER LOYAL to the Sephora brand!</P><P>&nbsp;</P><P>LOVE the Sephora Culture!</P> Fri, 24 May 2019 03:44:00 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4749964#M30716 CitrineCedar 2019-05-24T03:44:00Z https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4750240#M30717 <P>This is great&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/1197049">@SephoraBIC</a>&nbsp;!</P> Fri, 24 May 2019 06:30:11 GMT https://community.sephora.com/t5/Trending-at-Sephora/We-Belong-to-Something-Beautiful/m-p/4750240#M30717 Anonymous 2019-05-24T06:30:11Z