topic Re: Free Custom Makeovers Benefit for Rouge - 2019 in Insiders

Free Custom Makeovers Benefit for Rouge - 2019

CheerMomma — Wed, 03 Oct 2018 03:29:55 GMT

I’m seeing a lot of questions and confusion about Free Custom Makeovers for Rouge members with the new program. I wanted to bring attention to the thread and the FAQ included by Sephora on this topic. This certainly implies that there will no longer be free custom makeovers for Rouge in 2019 even though it doesn’t explicitly state there won’t be (that’s marketing for you, always a spin and polish) This is something that current VIBs trying to hit Rouge for this perk, as well as current Rouge and Rerougers should be aware of.

Too many mods saying ‘to clarify this benefit is still available’ which is incomplete and misleading.

https://community.sephora.com/t5/Customer-Support/Beauty-Insider-Program-Updates-FAQS/m-p/4118423#M151972

Additional Program Questions:
Do Rouge members still receive free Custom Makeovers?
Rouge members still receive free custom makeovers with no minimum purchase for the remainder of 2018. Don’t forget, all Beauty Insider members receive free 45-minute custom makeovers when you spend $50 or more. An appointment is required for all custom makeovers, visit https://www.sephora.com/happening/home to make an appointment.

@kevinbt @katiebt

Re: Free Custom Makeovers Benefit for Rouge - 2019

Vesprlynd — Wed, 03 Oct 2018 15:45:30 GMT

I want a straight answer from them whether it will continue to be a benefit in 2019. I'm $130 away and would like to know whether or not to save my money. It's the only reason I'm Rouge. I go weekly, so I definitely use it. It's a fun time for me to spend with the lovely ladies at my store and I get to try a bunch of different products (and hence, spend more $$).

Re: Free Custom Makeovers Benefit for Rouge - 2019

fantaji — Wed, 03 Oct 2018 17:54:06 GMT

@Vesprlynd Hm, so far Sephora spent more on your weekly makeovers than you've spent on products.

Free Custom Makeovers Benefit for Rouge - 2019

danielledanielle — Fri, 05 Oct 2018 06:54:21 GMT

Same, this needs to be discussed. As someone who uses CMs to help me better use products I've bought (Several times I've brought eyeshadow palette, lip colors and liners with me). Otherwise, I don't understand the difference between the tiers. Any other rewards program, especially beauty series, offer more as you spend. I think the additional $650 should result in a free perk aside from mini makeovers (which when your Sephora is tiny... you can't walk in, usually have to book) that is different from the other tiers.

Re: Free Custom Makeovers Benefit for Rouge - 2019

elisett — Sat, 06 Oct 2018 16:08:18 GMT

Not true at all. For her weekly makeovers, she's using an extremely small portion of makeup each time. Which is definitely covered in their tier pricing for rouge members as well as what they charge for products and their overhead. So her makeovers, cost what, approximately $.50-$1.00 if even, each time.

I feel them doing away with this will negatively affect their rouges. Yes, people will still shop, but for buyers like me who exclusively shop at Sephora so I an maintain it (because the CM's make it worth it), they will be losing sales.

Re: Free Custom Makeovers Benefit for Rouge - 2019

sonka — Sat, 06 Oct 2018 16:14:34 GMT

Odd that they would take this away. I say this because Ive never once (over several years as rouge) used this benefit and assumed most people don’t. I don’t see them saving anything from removing this benefit. Are they adding a different benefit that they think might catch more people’s attention to become rouge?

Re: Free Custom Makeovers Benefit for Rouge - 2019

GG84 — Sat, 06 Oct 2018 16:22:52 GMT

@Vesprlynd

You go weekly for custom make overs? That's 52 a year. Have you considered taking a class instead if they are offered at your location?

I personally have no issue if they take CM out of the perk and replace it with something else. I'm not a fan of having used make up applied to my face.

Re: Free Custom Makeovers Benefit for Rouge - 2019

RGbrown — Sat, 06 Oct 2018 17:17:18 GMT

@elisettUnidentified

It's not so much the cost of the products used during the makeover (brands actually supply the testers; those come out of their budgets, not Sephora's...though Sephora does foot the bill for the brushes, alcohol, etc, plus pays for the makeups stations, the employees, etc), but the opportunity cost in other sales Sephora is missing out on. Any non-Rouge getting a makeover is required to spend $50; times 52, that's $2600 in lost sales. Considering the poster of the specific example in question hasn't even spent $1000 this year, much less $2600, yes, Sephora is losing more than it is gaining here. Sephora seems to feel that cutting out the free Rouge makeover will actually increase sales over time, as now all makeovers will generate income instead of only some of them.

Sure, Sephora may lose a few Rouges that are highly addicted to the free makeovers, and use them disproportionately compared to what they spend...but if you are spending $1000+ anyways, I don't see the big deal about making some of those purchases in store so you can still get a makeover, if that's an important perk to you.

Re: Free Custom Makeovers Benefit for Rouge - 2019

fantaji — Sat, 06 Oct 2018 23:53:16 GMT

@RGbrown This!!! And don't forget about wages, benefits, cost of training, etc.

Even at $15/hour, an hour long makeover, 52 times a year, will cost Sephora $780 in wages alone.

I'm not sure what the rev share split is in retail, but Sephora clearly makes quite a bit less than $1000 on your $1000 spend.

Re: Free Custom Makeovers Benefit for Rouge - 2019

Symbai — Fri, 12 Oct 2018 21:23:33 GMT

I agree with you. I'm a Rouge and I am disappointed to learn that it might be done away with because I spend a lot of money at Sephora, and I use the makeovers as a chance to try out products before I commit to them. I hate the returning products, mainly cos if they aren't used as in store samples, then they are thrown out and I feel that is so wasteful. The CM and the 20% discount during sales were the best Rouge perks for me. It's disappointing that those of us that do give them the high volume business will have this perk taken away.

Re: Free Custom Makeovers Benefit for Rouge - 2019

CallMeFelicia — Thu, 15 Nov 2018 09:36:02 GMT

Are customer makeovers still free for rouge members currently, as of 2018? I'm trying to book one and keeps saying I have to buy $50 worth of products.:/

Re: Free Custom Makeovers Benefit for Rouge - 2019

MissPuff — Thu, 15 Nov 2018 15:52:55 GMT

@CallMeFelicia I just did one this past Sunday and it was still indeed free for rouges! I booked the makeover via the app (it's now called Makeup Deluxe: The Full-Face Makeover) and it is 60 minutes, started with some skincare, then the makeover itself. I specifically did not call the store before or prompt the MUA before the makeover, I was curious to see how they would handle it. At the end of the makeover, the MUA prompted me to sign into my account via email address (to share products used) and was then able to see that I was a Rouge and she very cheerily informed me that my makeover was complimentary! No fuss, no muss!

My plan B if it the store insisted it wasn't complimentary (because of course not all employees are well trained...) was just to pick up a $50 gift card (I honestly have nothing left to buy after all these crazy sales!). I'm not sure I understand the whole freak out over no more complimentary makeovers (if it's even been confirmed). I will inevitably spend the $50 so if it's before, during or after the makeover, what's the big deal? Even better to use the GC online with ebates and promos than at the store. Win win 🙂

Re: Free Custom Makeovers Benefit for Rouge - 2019

flamingolegs — Thu, 15 Nov 2018 16:52:33 GMT

I agree, that to me an an utter abuse of the perk and exactly why Sephora has stopped offering them. Wow, talk about spoiling it for everyone.

Re: Free Custom Makeovers Benefit for Rouge - 2019

flamingolegs — Thu, 15 Nov 2018 17:04:41 GMT

Actually wages and benefits are going to typically cost the employer double what they actually pay the employee, so it's more like $30 an hour.

Frankly I'm really happy that they have done away with the free makeovers. It benefited only the Rouge who lived near a store and had the time to spend an hour getting makeup done.

Unless someone is really abusing the perk, there's no reason they won't need $50 worth of product each time they get a makeover done.

This is yet another case of where they should have a "Super Rouge" program for those who spend $X ($2000? $2500? $3000?) per year where they could offer a limited number of free makeovers to their top tier. I'm guessing that the majority of people having hissy fits over the removal of the free makeovers from the program aren't the ones spending $2500 annually--after the returns they make--and I've seen a correlation between the high returns and the makeover abusers. Hmmm...

Re: Free Custom Makeovers Benefit for Rouge - 2019

Anonymous — Fri, 14 Dec 2018 19:24:34 GMT

I wish the comments weren't defending Sephora's decision just because a handful of people abuse the privilege. Rouge should have kept a free makeover option but simply limited them to a handful a year or perhaps one a month. It's really crappy to spend $1000 at a single store for a rewards program that's far too similar to the lower tiers. Free custom makeovers really made Sephora Rouge stand out in the past and I aimed for it, this year, for the first time exclusively for the free makeovers. Now, I just feel cheated and I suppose, next year, I can buy my fav brands directly from the source.

Re: Free Custom Makeovers Benefit for Rouge - 2019

Tarabotti — Fri, 14 Dec 2018 20:04:32 GMT

We wouldn't need a Super Rouge level if Sephora would create a large/sharper distinction between Rogue and VIB. There is no reason for the two tiers to have similar benefits.

RE: Free Custom Makeovers Benefit for Rouge - 2019

Cyndi713 — Mon, 07 Jan 2019 16:13:37 GMT

RE: Free Custom Makeovers Benefit for Rouge - 2019

Cyndi713 — Mon, 07 Jan 2019 16:16:12 GMT

Just wanted to share this incase nobody knew. I found this and I called customer service as well as an actual store and they confirmed. Free deluxe makeovers for rouge members!:)

Re: RE: Free Custom Makeovers Benefit for Rouge - 2019

OluchiV — Wed, 09 Jan 2019 08:59:56 GMT

Thank you for sharing!

Re: RE: Free Custom Makeovers Benefit for Rouge - 2019

yllsen — Fri, 15 Feb 2019 20:15:48 GMT

Where is the link for the terms and conditions?

Thanks!