https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/3143946#M1059 <P>FOUND IT!</P><P>&nbsp;</P><P><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Jo.JPG" style="width: 980px;"><img src="https://community.sephora.com/t5/image/serverpage/image-id/384413iE03051EBA84092AB/image-size/large?v=v2&amp;px=999" role="button" title="Jo.JPG" alt="Jo.JPG" /></span></P><P><IMG src="https://pmcwwd.files.wordpress.com/2017/08/fragrancepaintbrush.jpg?w=640&amp;h=415&amp;crop=1" border="0" alt="Jo Loves Fragrance Paintbrush" /></P><LI-SPOILER>Jo Malone is raising the profile for her second fragrance brand, Jo Loves, in the U.S. market.<BR /><BR />On Sept. 6, the six-year-old brand, which officially entered the market here a year ago with an e-commerce site, will launch on sephora.com. An assortment of Jo Loves products will enter 14 Sephora doors in key markets on Oct. 27. The products will include candles, fragrance and Malone’s trademarked Fragrance Paintbrush, which will also launch globally in tandem with the Sephora debut.<BR /><BR />The move into Sephora is a significant one for Jo Loves not only because it indicates further expansion into the U.S. — it is also the brand’s first-ever partnership with a major brick-and-mortar retailer. Until now, Jo Loves has been distributed solely through its U.K. and U.S. e-commerce sites, a freestanding flagship store on London’s Elizabeth Street, on Net-a-porter and via a partnership with Emirates Airlines.<BR /><BR /><BR />But for the entrepreneurial-minded Malone, whose first brand Jo Malone London was sold to The Estée Lauder Cos. Inc in 1999, prior to her departure from the brand in 2006. The growth strategy for her second baby is more slow and steady than fast and furious.<BR /><BR />“The web site was set up [last year] to lay the foundations for what we knew was to come, and to make sure the product was much more easily available,” said Malone of her brand’s expansion thus far into the U.S. “The business has been growing at the rate of knots [rapidly], but what we needed was a physical distributor — people needed to see the product.”<BR /><BR />Malone said she chose Sephora as the brand’s first retailer here based on a gut instinct.“Sephora understands that when you take on entrepreneurial brands, the long-term is what matters, because they need to be nurtured. [Sephora is] not frightened of creativity and doing something differently,” she said. “When I created the Paintbrush, I knew they were the right partner for me. It was instinctive, like ‘Yep, it’s a Sephora thing — that’s where I want to be.”<BR /><BR />The entry into Sephora is timed with the launch of her Fragrance Paintbrush — a paintbrush-style applicator that releases a scented gel formula meant to be used on any part of the body and more long-lasting than a spray.<BR /><BR />Going into Sephora are the Fragrance Paintbrush and 50-ml. eaux de toilette in four scents, priced at $55 and $105, respectively — Pomelo [the brand’s best-selling scent], White Rose and Lemon Leaves, Red Truffle 21 and Green Orange and Coriander. Also entering the retailer are three scented holiday exclusive candles. Store locations include New York, Boston, Chicago, Houston, Las Vegas, San Francisco and Seattle, all of which Sephora vice president and divisional merchandise manager of fragrance Brooke Banwart noted are high-volume locations for the category.<BR /><BR />Of course, there is the elephant in the room — Jo Malone London is also sold in Sephora, a recent development as the brand continues its rapid expansion. Last year, WWD reported that it was the fastest-growing brand in The Estée Lauder Cos. Inc. stable, and that it was primed to hit $1 billion in retail sales by the end of the year.<BR /><BR />But Malone does not see her former brand as a competitor.<BR /><BR />“I still love it and always will, but it doesn’t carry my creativity any longer,” said Malone of Lauder’s Jo Malone London. “Both sides have been very respectful of each other — we’ve gone in our own direction, but what is important for the consumer is that the consumer understands Jo the person and that the red dot on the box has my DNA in it and creativity.”<BR /><BR />Creative is one way to describe Jo Loves — in her second incarnation as a brand founder, Malone is hyper-focused on product innovation and retail theater.<BR /><BR />In her freestanding store on London’s Elizabeth Street, there are several pieces of evidence — from her patented Shot Candle station, where customers can cocktail their own candle creations with a “base” scent and “shot scent,” to the Fragrance Brasserie Bar with a “Fragrance Tapas Menu,” which lets customers test out different scents in unexpected ways.<BR /><BR />These experiences won’t be easy to replicate in Sephora stores — that’s why freestanding stores are eventually on the horizon, Malone indicated. But growing brand awareness here, said Malone, is more important to her at this point than growing sales. “There’s no point in building a store if no one knows who you are — the point of all this is to build awareness first, and the fact that I am Jo with the red dot, not Jo with the black-and-cream box,” said Malone. “Gary [Willcox, chief executive officer of Jo Loves and Malone’s husband] and I have seen three or four [locations] that I’m really tempted by, but let’s create awareness first, the voice of the brand. Then when you open, those shops are going to be full.”<BR /><BR />In the meantime, she has found a coveted audience for her soon-to-be-launched Paintbrush — even before she fully conceived of the idea, she tested it out using real paintbrushes as a fragrance delivery systems in her Elizabeth Street store. “What’s interesting is the Millennials — this young, creative generation coming out — have such a willingness to do something very different, the willingness to be part of the creation of their products rather than just the consumer,” said Malone. “They were coming out saying, ‘I don’t want to spray fragrance anymore, I want to use a paintbrush.’”<BR /><BR />Malone said she is talks with other potential U.S. retailers and that global expansion within Sephora is also a possibility, but again — she is in no rush, turning her attention instead onto building that brand awareness and bringing in more product innovation. She was mum on what exactly her next launches will look like, but she promised that they will continue to be creative and experiential in nature. “I’m only interested in doing what I really believe in — bringing that experimental feel to the brand,” said Malone. “If I try to repeat what I did 30 years ago, life has moved on; people are different.”</LI-SPOILER><P>&nbsp;</P> Sun, 10 Sep 2017 04:16:29 GMT ZombieMetroAnt 2017-09-10T04:16:29Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140#M907 <P>I've searched high and low and haven't found a dedicated Jo Malone thread, but knowing how many of us enjoy JM products I though it'd be nice to have a place where we can share upcoming news and our favorites.</P><P>&nbsp;</P><P>My all time favorite is Blue Agava and Cacao, followed by Peony Blush Suede.</P><P>I just picked up Basil and Neroli, which to my nose is a dead ringer for Bobbi Brown Beach! As I love Beach, I think this fragrance is going to be a new fave come the spring. It is different enough from Lime, Basil, Mandarin to justify owning both in my collection. Basil and Neroli emphasizes the Neroli while LBM is heavy on the basil and lime, which give it a more herbal edge.</P><P>&nbsp;</P><P>EDIT: Updated Jo Malone and Jo Loves perfume collection (100ml, 50ml, 30ml, dry body oils):</P><P>&nbsp;</P><P><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="E5A3283C-FBA9-4302-814B-5934FDD8BAF6.jpeg" style="width: 3451px;"><img src="https://community.sephora.com/t5/image/serverpage/image-id/2158274iE8B9ED58260394D6/image-size/medium?v=v2&amp;px=400" role="button" title="E5A3283C-FBA9-4302-814B-5934FDD8BAF6.jpeg" alt="E5A3283C-FBA9-4302-814B-5934FDD8BAF6.jpeg" /></span></P><P> </P><P>&nbsp;</P> Fri, 13 May 2022 12:33:45 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140#M907 LCResz 2022-05-13T12:33:45Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609190#M908 <P>Black Cedarwood and juniper and Mimosa and Cardamom are my go to's - I do combine them, but each smell delicious worn alone too <span class="lia-unicode-emoji" title=":slightly_smiling_face:">🙂</span></P> Mon, 14 Nov 2016 02:09:26 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609190#M908 Zpsid91 2016-11-14T02:09:26Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609208#M909 <P>Black Cedarwood and Juniper was my favorite from the Rain collection, so glad they brought back as part of the permanent line!</P><P>&nbsp;</P><P>Mimosa and Cardamom layers wonderfully with Dark Amber and Ginger Lily for a spicy and sweet scent, but I agree it stands well on its own.</P> Mon, 14 Nov 2016 02:41:43 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609208#M909 LCResz 2016-11-14T02:41:43Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609459#M910 <P>Mimosa and Cardimom is a go to for me as well. Another fave was Vanilla and Anise - such a bummer it was discontinued!</P> Mon, 14 Nov 2016 16:09:24 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609459#M910 Grahamcrackers 2016-11-14T16:09:24Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609466#M911 <P>I love love LOVE Wood Sage and Sea Salt.&nbsp; I just wish the scent lasted longer on me <span class="lia-unicode-emoji" title=":disappointed_face:">😞</span></P> Mon, 14 Nov 2016 16:20:50 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609466#M911 veronika23 2016-11-14T16:20:50Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609472#M912 <P>Me too, which is why I didn't grab this one. There was another lovely rare tea collection scent that was AMAZING sprayed on a tester, but sprayed on my arm, it literally dissipated within 5 mins. And with it being a rare tea scent, the cost was unjustifiable for it to only last minutes. But for now, I'm all about the Earl Grey and the Orange Blossom ones. OMG, these are like heaven in a bottle to me. &nbsp;</P> Mon, 14 Nov 2016 16:31:13 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609472#M912 Carpineda 2016-11-14T16:31:13Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609484#M913 <P>Cool! I don't think I smelled those.&nbsp; I have a sample of another Jo Malone scent but can't recall which one... cedar something?&nbsp; Just recently received a bunch of samples from various brands so I have plenty of new scents to try <span class="lia-unicode-emoji" title=":grinning_face_with_smiling_eyes:">😄</span></P><P>&nbsp;</P><P>I am pretty picky since though... ugh sensitivities lol</P> Mon, 14 Nov 2016 16:55:30 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609484#M913 veronika23 2016-11-14T16:55:30Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609973#M914 <P>I must second the amazingness of Earl Grey and Cucumber, it has decent lasting power for a tea scent. Didn't indulge in any of the Rare Tea colognes, too pricey for what you'd be getting, imo.</P> Tue, 15 Nov 2016 00:37:06 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609973#M914 LCResz 2016-11-15T00:37:06Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609979#M915 <P>I've been using English Pear and Freesia for years, but I've recently been obsessed with Nectarine Blossom and Honey.</P><P>&nbsp;</P><P>Wood Sage and Sea Salt is lovely, but it doesn't last on me, either. Regardless, I'm glad I was able to get that $30 sample set that someone posted in the Deals thread a month or two ago!</P> Tue, 15 Nov 2016 00:42:24 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609979#M915 txcatx 2016-11-15T00:42:24Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610145#M916 <P>I love both English Pear &amp; Freesia and Nectarine Blossom &amp; Honey! The former is great for spring, and I wear the latter almost non-stop in the summer. I also love Blackberry and Bay, which I think is great for all year.&nbsp;</P><P>&nbsp;</P><P>Wood Sage and Sea Salt is nice but doesn't make my heart soar like the others. It's odd that it doesn't last on you -- maybe try it in the future in a different formulation, like a lotion. The emollient qualities of the lotion may help the fragrance last longer.</P> Tue, 15 Nov 2016 03:59:33 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610145#M916 tessie84 2016-11-15T03:59:33Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610276#M917 <P>I'm so happy to see a JM thread! Thanks&nbsp;<a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/230529">@LCResz</a>!</P><P>I'm relatively new to this brand just discovering it in the spring, but my collection has grown quickly.</P><P>I began with LBM and Orange Blossom colognes which I loved throughout the summer.</P><P>I have the Nectarine Blossom and Honey candle as well as White Jasmine and Mint. Just burned the latter a couple days ago!</P><P>My most recent addiction is Wood Sage and Sea Salt body lotion with Earl Grey and Cucumber cologne layered on top. It's such a fresh, clean scent.</P> Tue, 15 Nov 2016 13:23:04 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610276#M917 BaseballMommy 2016-11-15T13:23:04Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610277#M918 <P>Completely agree and understand, <a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/163203">@veronika23</a>!! I ended up splurging on the Wood Sage and Sea Salt body lotion and that makes a difference for longevity! It's pricey, but a little goes a long way, especially if you only use it for layering.</P> Tue, 15 Nov 2016 13:25:26 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610277#M918 BaseballMommy 2016-11-15T13:25:26Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610278#M919 <P>I'll go third on Earl Grey and Cucumber - bought the big bottle a couple weeks ago and have been wearing it almost every day!</P> Tue, 15 Nov 2016 13:26:51 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610278#M919 BaseballMommy 2016-11-15T13:26:51Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610288#M920 <P>That is very good to know <a href="https://community.sephora.com/t5/user/viewprofilepage/user-id/491278">@BaseballMommy</a> Thank you so much for this info!!! <span class="lia-unicode-emoji" title=":slightly_smiling_face:">🙂</span></P> Tue, 15 Nov 2016 14:11:20 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610288#M920 veronika23 2016-11-15T14:11:20Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610565#M921 <P>Such a good idea to make a Jo Malone thread <span class="lia-unicode-emoji" title=":grinning_face_with_smiling_eyes:">😄</span></P><P>&nbsp;</P><P>My favorite Jo Malone is Dark Amber &amp; Gingerlily, and Mimosa &amp; Cadamom is a close second. I also love Wild Bluebell, Orange Blossoms, Wood Sage &amp; Sea Salt, as well as Tuberose Angelica.</P><P>&nbsp;</P><P>I need to sniff more of Earl Grey &amp; Cucumber, Black Cedarwood &amp; Juniper, and White Jasmin &amp; Mint. I liked the initial impressions, but I haven't had the chance to douse myself with them yet!</P><P>&nbsp;</P><P>I rarely like neroli scents and Lime Basil Neroli as well as Basil Neroli weren't exceptions. I have a rollerball of BB Beach and to me it's totally different from Basil Neroli though. Weird how peoples' noses differ <span class="lia-unicode-emoji" title=":slightly_smiling_face:">🙂</span></P><P>&nbsp;</P><P><EM>By the way, I just read that Jo Loves (founded by Jo Malone) is launching its US e-commerce site on November 21. Has anyone tried their&nbsp;line? I am excited to explore a whole new slew of Jo Malone scents!</EM></P><P>&nbsp;</P> Tue, 15 Nov 2016 18:16:17 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610565#M921 TriesToBoClassy 2016-11-15T18:16:17Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610605#M922 <P>my fave jo malone:&nbsp;</P><UL><LI>dark amber &amp; ginger lily&nbsp;</LI><LI>nutmeg &amp; ginger</LI><LI>blue agave &amp; cocao</LI></UL><P>i really like the idea of early grey &amp; cucumber, but i've never worn it or played with it (other than at counter) so i can't claim it as a favorite...yet. i also think the velvet rose &amp; oud is really lovely.</P> Tue, 15 Nov 2016 18:41:31 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2610605#M922 jemly 2016-11-15T18:41:31Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614148#M923 <P>Unsure if this is coming here but thought I'd post anyway...</P><P>&nbsp;</P><P>Jo Malone The Bloomsbury Set collection launches in March 2017</P><P><IMG src="https://community.sephora.com/t5/image/serverpage/image-id/272356iEDA2A58DCB1C6CE9/image-size/original?v=v2&amp;px=-1" alt="Screen Shot 2016-11-20 at 12.58.18 PM.png" title="Screen Shot 2016-11-20 at 12.58.18 PM.png" border="0" /></P><P>&nbsp;</P><UL><LI><STRONG>Blue Hyacinth</STRONG> – Intoxicating bold blue hyacinth warmed by the sun entwined with the vibrancy of garden geraniums and woody vetiver</LI><LI><STRONG>Garden Lilies</STRONG> – The scent of dawn at the lily pond captured with effervescent water lilies, dewy green sap and lush ylang enhanced with white musk and a wisp of vanilla</LI><LI><STRONG>Leather &amp; Artemisia</STRONG> – The striking green facets of anise-tinged absinthe blend with aromatic artemisia, soft orriswood and the deep richness of leather enhanced by the amber woody notes of Cypriol</LI><LI><STRONG>Tabacco &amp; Mandarin</STRONG> – Vibrant mandarin and herbaceous sage sweetened with the warm elegance of beeswax and sweet pipe tobacco</LI><LI><STRONG>Whisky &amp; Cedarwood</STRONG> – An enigmatic blend of fine whisky and opulent roses edged with spicy pimento, warm cedarwood and an intriguing accord of waxy wooden floors</LI></UL><P>source: really ree</P> Sun, 20 Nov 2016 18:03:54 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614148#M923 veronika23 2016-11-20T18:03:54Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614152#M924 <P>Well, there goes all my $, I LOVE how all of these sounds, plus the packaging is gorgeous! I hope they are comparable to the Herb Garden win compared to the lackluster (for me) Blossom scents this year.</P> Sun, 20 Nov 2016 18:23:31 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614152#M924 LCResz 2016-11-20T18:23:31Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614159#M925 <P>They do sounds lovely. Not very knowledgeable in fragrances... I just know what I like but I'd love to be able to smell these <span class="lia-unicode-emoji" title=":slightly_smiling_face:">🙂</span></P> Sun, 20 Nov 2016 18:32:37 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614159#M925 veronika23 2016-11-20T18:32:37Z https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614253#M926 <P>Tobacco and Mandarin sounds intriguing and complex! I'd love to try that one.&nbsp;</P><P>&nbsp;</P><P>When it comes to fragrances that smell like whisky, I'm always worried that I smell like I just walked out of a bar, like either I spilled my drink all over myself (which happens often...) or I drank so much that the alcohol smell is seeping from my skin. Either way, I would be paranoid all day if I wore a whisky fragrance to work. <span class="lia-unicode-emoji" title=":face_with_tears_of_joy:">😂</span></P> Sun, 20 Nov 2016 21:23:53 GMT https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2614253#M926 txcatx 2016-11-20T21:23:53Z