lashes

[#1]

I just got the email "Are you wearing the right mascara?" and every photo exaple was a model wearing false lashes. This is extremely unhelpful. If you're trying to help customers decide upon which mascara they'd like to try and buy you should show photos of the same model wearing each mascara on her own (real) lashes.

[#2]

Hi zigrich!

I definitely appreciate your concern with the advertising and photos used to display the mascaras and know what you mean! I have purchased countless mascaras myself and even 6 layers doesn't give the same effect shown. I stick to false lashes which are fun but not the same. Im more than happy to pass on your and all the other user's feedback about the cosmetic advertising. Thank you!

[#3]

Have you noticed that the TV commercials, in very fine print at the bottom says "*fake lashes where put in before" or (*model is using extensions" or something like that.... I was really mad!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! After noticing, I don't buy those brands!!!!!!

[#4]

I never noticed that.  I will have to look for it.

[#5]

There's a new Maybelline (falsies flare) one that is outright hideous how the false lashes look.  It is quite costume looking too.  The commercials I found do not have the label on them.  Along with that, Photoshopping and digital editing are out of hand when it comes to beauty advertising. 

YRz4bss2nHo  and  a0ZBt3iB3Jk  Youtube video(s)

If some members of the BT community do not like the false lashes, why not start a thread with pictures of how different mascaras actually look on real lashes?  (:

[#6]

Omg! I totally agree! If you want us to buy your product, let your product stand for itself in pictures. The Lancome Doll Lashes ad kills me because I bought it and it looks NOTHING like that lol. They need to stop lash inserts. And stop selling false claims.

[#7]

Yes -- it really is out of control with false claims. When I was 12, 13 -- even a teen -- I would see ads for foundation and wonder why my skin never seemed to look like that. Even when I had flawless skin -- i.e., very young, no breakouts, no aging, etc. -- it never looked like it does in ads. It was only when I got older and wiser that I realized how prevalent image manipulation / photoshop is -- and I felt better about this (it didn't damage me -- I'm just saying this to illustrate my point).

Actually, the mascara ad I posted below is a perfect example of this -- the model's skin looks fake. Even the most perfect skin has pores, even if they're small -- and yet you can't see pores in so many ads. Also (now that I'm on my soapbox) -- lines under the eyes are deleted out of ads, probably making many young people think that they have "wrinkles." I actually saw a post here months ago by someone (young) that had an example picture of her "wrinkles" asking how to fix them -- and the picture was of normal folds in the eyelid! Even a baby has tiny lines in the eye skin; that's just how the eye is -- and yet I think ads like these are constantly making people question their own features. Rant over.

: )

[#8]

It is so unfair to young girls not to have realistic examples.  When I was young the popular models included Cybill Shepard, Cheryl Tiegs and Beverly Johnson, who were gorgeous but their makeup application was believable and you could actually duplicate it and wear it to work or school.  Now the cosmetics industry might as well use Barbie dolls to model their products.

[#9]

I totally agree with you!  It seems to be the norm now for mascara advertising.  It's certainly misleading and doesn't seem to follow the concept of truth in advertising.  I feel the same way about the ads for anti aging skin care and makeup with Diane Keaton or Ellen DeGeneris compared to real life pictures of them. 

[#10]

I totally agree with this -- and with anaa! Advertising for mascara is out of control -- pick up any magazine and take a look at the ads. In almost any of them, the model is wearing falsies, and the image is obviously enhanced. No one's eyelashes look like this, and no mascara will give you these lashes, not even the best of the best -- though they can make your lashes bolder and dramatic, falsies are falsies...why not show us what a mascara can really do?

As for anti-aging ads...it's the same thing -- I'm sure you read about the Lancôme (L'Oréal) ads of Julia Roberts and Christy Turlington that were actually banned in the UK for being misleading. Both are beautiful women who look wonderful for their respective ages -- but the images were clearly manipulated. This retouching / unrealistic advertising is rampant in celebrity endorsed skincare -- they look like younger versions of themselves, but not what they look like now. It's so misleading!

[#11]

It's gotten so out of control, everything is Photoshopped or completely fake.  I thought the same thing when I got the brochure on the lashes with a recent order.  It's not even like it's one company there are several who participated.