Fake reviews.

Fake reviews.

I get the feeling that 70% of the reviews on Sephora.com are fake-- posted by the product distrubutor. I always click on the user and see if they've reviewed other items or not.. I mean, almost every product has at least 4 stars total. That seems a little unlikely. It bothers me.... Luckily they have a great return policy so you can try things out yourself. Thoughts?

Re: Fake reviews.

I do like and love the majority of products I get from Sephora, but there are always going to be duds with every line. Even some of my favorite product lines make a few products that just don't work for me. 

 

I like reading people's feedback and opinions on BT. But I do understand that we all aren't going to love the same things. And some products that work well for others won't work at all for me. Opinions are purely subjective. So I take all of them with a grain of sale. 

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I agree! And especially with reviews and the Q&A on sephora, if it's a bad review for one product, frequently that reviewer will point to a better (often more expensive) product also sold by sephora. It's definitely not a loss for sephora, only the specific brand/product. *cough cough* hello gorgeous...

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Definitely not a loss for Sephora, Jessica. Is Hello Gorgeous something from Benefit? 

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Haha yes, when they had a thread on BT about their new gel pen eyeliner

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Oh duh. That one. LOL It was awful.

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I wrote a review for the MUFE pro shadows the other day, and tried to provide details that I'd want to get from a review - Amazon is the worst place ever when it comes to getting reviews that are helpful, when they actually are decent it kind of feels like you just found the holy grail or where the ark of the covenant has been hidden. Sometimes you have to wonder what kind of use a person has been putting their bra through for an underwire to break, or what exactly they thought the purpose of shapewear would be - of course it's going to be really tight when you're wearing it, how else is it supposed to stay in place or pull things in, not to mention if you have super long nails you want to be careful and not just yank it up like a $4 drugstore package of pantyhose you only need to wear for one day!

 

With the shadows, the fact that I was able to go home with them and when I used them on a different day I didn't have any trouble recreating various looks that the MUA did in-store was just as important to me as the color payoff, how long-wearing they are, etc. So I put all that in the review, along with my experiences that iridescent and shimmer finishes need primer while matte shades have been a little less finicky on my oily-sometimes lids. Maybe it won't be useful to everyone - not everyone will be after the same qualities in products or have the same skin characteristics, and I'm sure that those who give "too expensive/excited to find this in stock" reviews will consider mine "too wordy".

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The whole "why is the shape wear/control top so tight" crowd always makes me wonder. o_O

 

I appreciate detailed reviews, and also try to mention what I would want to know if I was considering the product. It is a bit sad when you have to scroll through three or four pages of reviews to get two that actually say anything of substance. And for the love of heaven, mention which shade/variety/edition you are reviewing!!!! (Can you see my review pet peeve?) Smiley Wink

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That is a peeve of mine also when the shade is not mentioned and why that hue worked for them or why it did not, esp. regarding lip products.  I respond a year and a some months later....well better than never.

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I never read the reviews on Amazon's web site, GennX. I do read a few for giggles, but I don't for actual information usually. 

 

Reviews are subjective. Essentially we are just providing our opinion and experience of a product. What works well for some person might not work at all for someone else. I take all reviews with a grain of salt for that reason. I like that on Sephora's reviews you can see the consumer's age range, location, eye/hair/skin color and skin type, depending on the review type and if the person provides it. 

 

For example, if someone loves a product and they have dry skin, there is a chance it won't work well on my oily skin. So I have to take that into consideration. 

 

I love detailed reviews. Mine are often multiple paragraphs. I also really love reviews with photos, although the way a product looks on one person can vary greatly due to lighting and a variety of other things like how pigmented their lips are when it comes to lipsticks and glosses. 

 

I try to read both positive AND negative reviews. I like seeing the pros and cons of a product. I generally ignore the completely raving reviews because I tend to think they are more biased. A review that says only how much someone loves a product doesn't really tell me anything about how it performs. And even products I REALLY love often have at least some aspect that is less appealing to me. I try to avoid reviews the mention the cost of the product because it doesn't really affect how the product performs, in my opinion. 

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Not necessary fake reviews, but there are often reviews that have nothing to do with the actual product. When Lime Crime had a brief stint at Sephora, there were a LOT of reviews from people saying they were either super excited that LC was at Sephora or people who were very upset Sephora would carry LC. I've also seen silly reviews for the Christian Louboutin nail polishes when they first launched. People complaining about the price were the most common reviews. I think the best thing we can do when we see reviews that look fishy is to mark them as not helpful and reach out to a mod. 

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I just for one minute could never believe that Saphora would put up fake reviews! I have reviewed lots of products and every one of them is still up. As far as writing reviews for products we did not buy that's crazy! Me and my wife have accounts at Sephora and she buys me things all the time under her account and I review them under mine! I never saw a problem with that. Why would someone review a product they did not use or buy? I always read reviews before I purchase anything and will continue to do so!  Thanks for bringing this to all of us to think about but I just can't see why Sephora would need to put up fake reviews or there vendors. Merry Christmas to all of you on BT,. 

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Someone's "terrible" review of the NARS vault was deleted by Sephora. They had to re-write their review.

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Wow, I just realized one of my negative reviews is gone. And when I try to repost it, Sephora tells me it's a duplicate review. WTH???

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I agree completely and it irritates the crap out of me. I take the time to write an honest review. In the past year I've written 20-30 reviews. EVERY review that was 1 or 2 stars has been deleted. I've just stopped writing reviews and wasting my time because clearly Sephora censors them.

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Every time I write a one star review, it posts for a little bit and then Sephora deletes it. I assume the majority of reviews on here are fake. 

Re: Fake reviews.

[ Edited ]

It goes both ways.  My most recent review was an extremely detailed five star review for a product they sent me to test.  I spent more than 30 minutes writing it up.  They never posted it, and I never violated any rules.  There was another time a five star review of mine did not post either.  

Re: Fake reviews.

I checked out the reviews for the Lashfood Lash Transformation System that desertbr4t brought up a while back and just had to laugh. How anyone can claim these are monitored is beyond me. There are currently 36 reviews for this product and I looked at each of them to see whether or not I think they are fake. (Of course, this is only my opinion and it's subjective. The reviews I counted as fake were ones 1) that had 5 stars, 2) whose reviewers had no other products or only products from the same brand reviewed, and 3) whose reviewers had an "active since" date that was the same date they reviewed the product. The first problem is that TEN reviews are the exact same review from the same screen name. (Incidentally, their only other review was for a product from the same brand, and that review was the exact same wording as the ten reviews for this product--you can be pretty certain this is a shill.) That alone accounts for 28% of the total number of reviews. There were five other reviews that I thought looked fake. In the end, only 58% of the reviews look legitimate. The average rating of those is 2.86--a far cry from the four stars it looks like this product has. (Just getting rid of the ten reviews that are all the same takes the average rating down to 3.2 stars.) If you look at the 36 reviews, it appears that 52% of reviewers gave the product 5 stars. Looking at the reviews I think are genuine, only 19% are 5-star reviews. It's more than a little misleading.

 

I searched for "fake reviews" here on BT because I was wondering if anyone else is noticing as many of these as I am. Recently, I was looking at the reviews for the products from the brand Hum, because I saw them in New Arrivals. There were hardly any reviews since the brand is new to Sephora but, at that time, nearly all of them were fake--a number of different "reviewers" were active since 5/22/14 and their only reviews were posted on, you guessed it, 5/22/14. One of them can't even be counted as a review--naturally it gives a 5 star rating, but the "review" consists of this person saying how excited they are that Sephora has this brand now because they've heard great things about it. A suspicious number of these reviews mention how cute the packaging is and how clever the names of the products are. Now it appears there are some legit reviews but all the fake ones are still there, despite the fact that I contacted Customer Service about it twice. Both times I got the canned email that said someone would look into my issue, but I never heard from anyone. 

 

Clearly, the current method monitoring of reviews is ineffective. It is an enormous disservice to Sephora's customer base to allow fake reviews to remain on the site. In doing so, Sephora is sending the message that it's acceptable to deceive their customers through this unscrupulous method of promoting products. I don't understand why Sephora would so egregiously betray the trust of this community that they have seemingly gone to some lengths to establish. Sephora might say there's no way to prove any of these reviews are fake but, according to some of this discussion, they subjectively delete (or don't even approve) negative reviews that come within 50 feet of violating their guidelines. It really wouldn't hurt to apply this same subjectivity in approving gushing 5-star reviews.

Re: Fake reviews.

Hi tomax,

Thanks for your feedback on our Ratings & Reviews!  Obviously we are not able to monitor every single review that comes into our site.  But we do review a lot of both positive and negative reviews each & every day!  We also have a system that automatically rejects reviews that are not in compliance with our guidelines to help us with the huge work load. 

 

I went and checked out all the 'suspicious' reviews for the Lashfood Lash Transformation System, and each of those clients has an extensive purchase history of many products as well as the product they are reviewing.  Many of them are VIB or Rouge clients who shop with us frequently. So, although they may have only written one glowing review, there is no reason for us to suspect that those reviews are fake.  As long as they are following the guidelines, both positive and negative reviews will remain posted.  I did remove the duplicate reviews from the same user.  This happens occasionally due to user error, so thank you for pointing that out!

Smiley Happy -Laura

 

Re: Fake reviews.

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I kept writing reviews and not having them show up and I think I tracked the problem to when I try to 'answer a question' but then can't find a question I can't answer so I hit the back button and my review disappears. Seems like a technical error (but one that I can't help but keep repeating)

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I don't think there are fake reviews, but I've had issues where my review did not got posted. I simply rewrote it in those cases (and it said basically the same thing). Pretty much every time, the second review would go through immediately.

 

I'm not sure if there is someone out there rejecting my initial review or if it's a glitch in the system. Hard to say.

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What I don't understand is why they don't want the WHOLE truth.  I understand they want people to buy things but if they aren't allowing the whole truth as long as it falls within the guidelines, seems they are setting themselves up to lose money as people will return more items.

 

I noticed that a Mod stated you shouldn't say you hate the packaging of the product.  Why?  Sometimes the packaging is a hinderance to using a product.  It is one of the reason I have NEVER bought OCC lip tars.  The packaging isn't conducive to easy on the fly use (for me) which is what I'm looking for and what if the packaging leaks I'd want to know those things before purchase.  

 

I also disagree with attaching reviews to purchases only.  Sometimes my family who aids my addiction will buy me items so it doesn't show I bought it.  Or I get a sample and the product was horrible (I'm looking at you Becca foundation! *shakes fist*) or the product was great (kat von d foundation *blows kisses*).

 

I don't do a lot of reviews, but I have trusted Sephora's reviews in the past.  Now maybe I should come here and ask the beauty talk family? or do a search on BT.