Fake reviews.

I get the feeling that 70% of the reviews on Sephora.com are fake-- posted by the product distrubutor. I always click on the user and see if they've reviewed other items or not.. I mean, almost every product has at least 4 stars total. That seems a little unlikely. It bothers me.... Luckily they have a great return policy so you can try things out yourself. Thoughts?

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I gave up on rating products on store websites and just rate them over on Influenster instead. Haven't seen them delete a review and the reviews count toward the possibility of getting into campaigns.

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I just came upon this topic.  I actually got really annoyed by this because my review was continually being deleted over and over again.  I finally had enough and made a video about it.  If anyone wants to see it it is here:  https://youtu.be/qou4mJun6nI 

 

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I am a VIB Rouge and my reviews do not go through, not even 5 star ones. I am very disappointed by this!

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@xhayzee, I'm sorry to hear this. I'll look into this and send you a PM! 

XOXO,
Marieke

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Thanks, I look forward to hearing from you!

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It's almost arrogant of them thinking we are so dumb that we'll believe the ratings and not do our due diligence before purchasing a product.  Very upsetting.  

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Put the thanks in wrong spot lol but it is very frustrating!

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Thanks, I look forward to hearing back from you!

 

Sarah - I somewhat agree because if not all reviews are posted the product is not getting a well rounded review!! Almost everything I got from Sephora was amazing! However, there was a product or two I was slightly disappointed with and I feel other people could use my opinion in deciding to buy. I nearly always read reviews to make a decision.

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I know I've struggled to get a few reviews through - although to be fair, one was 4*. The others were 2-3*. I save my reviews and will continue editing/resubmitting until they go through (this is a bit of a sticking point for me: I get really irritated when sites seem like they might be impacting the review system so I'll take the time to make sure mine can go through). I didn't actually know people had problems with reviews being removed.. I don't think any of mine have to date, but apparently I'll have to keep an eye on that.

 

That said, I know that I typically leave higher reviews purely for the fact that I don't buy that much, and when I do I've done as much research as I can which means I'm rarely dissatisfied with a product, with a few exceptions. 

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Yes, I'm quite sure a lot are fake as peeps have said.  I also believe that Sephora will remove some negative reviews.

 

I order reviews from low to high stars.  Then I look for trends in the negative reviews.  If there are any multiple occurrences of something, for example,"too oily," "keeps slipping," or "doesn't last," I figure those are a consistent complaint and I need to determine from there if I will buy it or not.

 

I don't like reviews where, for example, they say, "it makes me break out," and other comments that are so individualized. It's useless for other people for whom the product would not cause them to break out.  If that person who made the break out comment stated their observations of the color, smell, texture, lasting power, etc., in addition to it, I actually rate that review as useful.

 

With positive reviews, I actually look for detailed observations, tips and other useful pieces of advice.  Those are the reviews that I believe more than just a general thumbs up.

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I exclusively read Rouge reviews and also order from low to high reviews. That being said, I do my own research and don't really rely on Sephora reviews. Most people probably aren't as interested or willing to but in that amount of time into researching products, so I guess the fake reviews work in the aggregate. 

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Between planted reviews by manufacturers/PR teams and the fact that Sephora OFTEN won't even post honest negative reviews, going by the reviews on this site is a total crapshoot. It's extremely deceptive when reviews that follow the guidelines, but are not glowingly positive are either not posted or taken down, which is a frequent practice by Sephora. Unfortunately you'll hear this complaint quite often around here. 

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Yep. I tried 3 times with that Derek Lam discovery set. The third finally got through, but was taken down a couple of days later. 

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It is seriously disgusting that Sephora does this... So dishonest and manipulative Smiley Sad

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I noticed on the new paint it pink set that there are a lot of the same reviews just using different usernames. They all mention the same YouTube channel.

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You're right.  That's so messed up!  Those reviews are just there to promote that person's YT page.  So dumb.

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It frustrates me to no end to see reviews that say things like "I can't wait to get this, it looks awesome! or Does anyone know when these will be in stock?".

 

I wish Sephora would delete those 'reviews' and not ones that rate a product low.

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I totally agree on both counts.  I don't even bother reading reviews on Sephora's product pages because they always delete negative reviews I've written.

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 I tend to rate high, mainly because I choose so carefully.  I read review and if an item is new and many snark it...then some come around later to say hey it's not that bad and the stars go up and if it is reasonable price (usu. like a small price sample of a newbie out), I will purchase it. I have found myself liking the product every time. I tend to look at the positives and not the negatives.  Also purchase full sizes of the free VIB gifts I have received and know I like. Some a bit high price for me, maybe not high for others though.  

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click on the persons name-if you see the review is the only one they have ever made or all the products they have reviewed are from the same brand, odds are they are paid for posting reviews and I do not put any value on them. I wait till I see reviews from people who have reviewed a variety of products and brands before I believe any of them.