Fake reviews.

I get the feeling that 70% of the reviews on Sephora.com are fake-- posted by the product distrubutor. I always click on the user and see if they've reviewed other items or not.. I mean, almost every product has at least 4 stars total. That seems a little unlikely. It bothers me.... Luckily they have a great return policy so you can try things out yourself. Thoughts?

Re: Fake reviews.

[ Edited ]

I see where you're coming from...I definetly fear that, especially when I rely so heavily on reviews input before making purchasing decisions. But honestly, I don't think they at all are - though I've ammalgamated tons of products from various lines at sephora I've only managed to review two things so far, and both I gave 5 stars. Like another poster said, I feel more inclined to write a review for a great product rather than a mediocre one. However, there are so many FANTASTIC products that deserve 5 stars that I still haven't reviewed. Rather, it's the fact that I don't always have time/patience as I am one to write really thorough reviews - we're talking a couple paragraphs here! On that same note, just because someone has written a really in-depth, thorough, perfectly structured review, that by no sense means they are affiliated with a company. The reason I write such long reviews is 1. I'm a perfectionist and always write long anything and 2. I know as a VIB myself, I really appreciate a thorough, honest review. My biggest pet peeve is when people review a product, but then either don't list the particular colour they're reviewing or there skin conditions/colouring so as to give reasion for why they did not like it. As in most scenarios different colour across that same formular perform can very differently and similarly, the tastes and preferences for colour of one person though I do believe serve as helpful advice, I don't think a product should be marked down solely on the basis that "I hate blue" or "This colour is too cool-toned for my skin tone" - that is the staffer/your error in picking an inappropriate shade, and does not reflect the quality of the product!

 

Conversely, if you are worried about the possibility of fake reviews I highly suggest that you take into account reviews for the same product(s) as made on various other sites. That is what I generally do - if I am lemming a product I will scour other site/blog reviews for thoughts and opinions and to serve as a sort of validation of comments as made on Sephora. Overall, if they're are all positive and/or reflect similar concerns over a product then I am confident that I know what to expect of my purchase.

 

Sorry for the rant, I am just so emotional when it comes to my makeup additction Smiley Tongue What a great topic for debate!

 

Cheers to that!

Re: Fake reviews.

I agree with you its not just because of the fact that almost all products are 4 stars but because what they write in the review sounds fake, like a commercial. It botheres me to its not fair and respectful to customers, its just sad

Re: Fake reviews.

Well, I know I'm a real person and I try to review the products I use to hopefully help others in their decisions. I read the actual reviews when looking for a product and find them pretty honest and helpful.

Re: Fake reviews.

I usually rate everything 5 stars because I do it right after I use something and when I'm excited about a product. If I've had a ho-hum experience, I'm less likely to take the time to review it.. which I know, doesn't help, but it's just how I am. I'm the same way on yelp, except I have one 1 star from a horrible experience at a restaurant that I just had to vent about. Oh and a 2 star review for this super popular hiking trail that is full of rude people and no parking spots!

Re: Fake reviews.

haha! Sephora is actually the only place where I post reviews, just because I spend a lot of money here and I rely on all you beaitiful ladies to show me the way. Smiley Very Happy

Re: Fake reviews.

I don't think that any of the reviews are fake or made deliberately by someone associated with that brand.  But I do believe that everyone is different and what works for one person may not work on another. For example, one person with combination skin may give a moisturizer  product a 5-star rating, because the product really worked for them; however, it might be given a 1-star rating by someone with sensitive skin because it irritated their face.

Re: Fake reviews.

Actually I have seen reviews posted by the companies themselves. Someone from Benefit posted a 5 star review, and they attached a youtube video as well so they made it really obvious. I wish Sephora wouldnt post those, because I dont care what Benefit people have to say about Benefit products. I just care what customers have to say about it.

Re: Fake reviews.

Hi sephoramusthave, 

 

 

Do you happen to remember the product that you found the review under? We definitely do not enforce or condone fake reviews and have pretty strict terms to posting reviews just to make sure everything is more fair and has an equal chance at being rated. Smiley Happy

Luv&Lipgloss, Diana

Re: Fake reviews.

Could you take a look at the reviews for Make Up For Ever HD Microperfect Primer? I noticed what appear to be clearly fake reviews from carolineops (submitted 5 reviews for the same procuct all saying that it's the best thing ever. and no other reviews of other products. really??), mushkane (the review doesn't even sound like a review, it reads like a marketing description of the product, this is the only review submitted from this user), and sldixon5 (3 reviews of the same product, no other reviews). And that's what i noticed within just a few minutes of reading on the site.

 

honestly, reviews like these (which i assume were submitted by the marketing team at mufe) really degrade the authenticity and value of all reviews on sephora. it comes across as extremely deceptive and puts a bad taste in my mouth for the mufe brand. 

Re: Fake reviews.

i know i agree with you i noticed that and i feel like i cant trust reviews anymore! Smiley Sad

Re: Fake reviews.

@sniffybunny, I'll check those out! We do have brand contributors who assist in answering product q&a's but we don't endorse reviews from them as promotions. Smiley Happy 

Luv&Lipgloss, Diana

Re: Fake reviews.

Thanks for looking into it! Do brand contributors work for the brand itself, or are they consumer advocates (not paid by the brand)? If they work for the brand, I'd assume that they should identify themselves as such in their reviews right? and i would also think they wouldn't contribute a star rating with their review, since that would impact the overall rating. i'm not 100% confident, but I think that's how it's done on other sites like Yelp....

Re: Fake reviews.

I actually just reviewed a product a few days ago and didn't provide a positive feedback on it - so far the review has not shown up yet under the product...  I had given other reviews in the past (must have been at least 7+ so far) which were mostly positive and it only took max. 2 days to appear on the site.  So I am also sceptical about these reviews after mine not showing up.  The only thing I can think of why it didn't show up is, because I mentioned a product from a drug store by name from which I got more or less the same results.  Is that a no no? Not sure, so I am not convinced that these feedbacks represent a true picture from all users.

Re: Fake reviews.


Sonne wrote:

[...] The only thing I can think of why it didn't show up is, because I mentioned a product from a drug store by name from which I got more or less the same results.  Is that a no no?


Yes; this is exactly why the review did not post. If you read the guidelines / TOS, you're not allowed to mention other product names in the review.

 

 

 

Re: Fake reviews.

Thanks Katie1724, 

 

The full review guidelines again, can be found here> http://reviews.sephora.com/content/8723illuminate/guidelines.htm

 

Also, sometimes not all the reviews are filtered directly to us for review and the system will flag them for a certain word used or reference to an outside brand/product/store. So while not EVERY review is rejected, sometimes they are in error and can still be posted. Smiley Happy 

Luv&Lipgloss, Diana

Re: Fake reviews.

Every one has their own opinions about certain products and I have read alot of negative reviews that were posted on a lot of different products so I don't think that any of the reviews are fake and most of them only come from the people who have actually used the product to put in their personal actual feeling about the product they have reviewed. So no I disagree also.

Re: Fake reviews.


sniffybunny wrote:

Thanks for looking into it! Do brand contributors work for the brand itself, or are they consumer advocates (not paid by the brand)? If they work for the brand, I'd assume that they should identify themselves as such in their reviews right? and i would also think they wouldn't contribute a star rating with their review, since that would impact the overall rating. i'm not 100% confident, but I think that's how it's done on other sites like Yelp....





Often the brand representative do NOT write reviews but only contribute to product Q&A. They are listed as brand ambassadors/reps and are really here to help answer questions that clients have about the items but not to actually review or write posts. Smiley Happy 

Luv&Lipgloss, Diana

Re: Fake reviews.

I always see my reviews on the products so I hope the majority of them arent fake...some products have a really los standing...I would have to say I dont think they are false.

Re: Fake reviews.

I read reviews to help form an opinion on a product, especially if it's expensive! I do think Sephora reviewers are by far more fair in the reviewing of products than other make-up site users. I bought a highly rated on (another website)foundation and it was one of the worst, most expensive foundations ever. Sephora reviewers rated it poorly and all the reviewers on the other website rated it excellent. I should have researched it here first! It is disturbing to hear that a few reviews could be fake then, because I trust them.

Re: Fake reviews.

It was a while since I've seen it but the review was on a kit and it had a pretty lengthy youtube video attached to it.

 

I know that it was probably posted because the video showed people how to correctly use the products in the kit but nontheless, it was still posted by somebody who just posted that one review, and it was someone from Benefit.

Re: Fake reviews.

I dont think they are fake, because I write reviews too but I do think that people are quick to judge and rave about a product. I often see people post 5 star reviews after only having used the product once! Or sometimes people use a product a couple of times, rate it as a five, then use the product longer, and come back and rate it much lower.