Quick BT poll: Raise your hand if you've ever worn the wrong foundation. Everybody? Yup, thought so (myself included!).
Well ladies, disastrous foundation stories are about to be a thing of the past thanks to ColorIQ, Sephora + Pantone’s revolutionary new color-matching service. We teamed up with Pantone to get a hold of the same color-matching technology they use to match the perfect color shades for designers and manufacturers worldwide, and applied it to beauty. Kind of genius, right (if we do say so ourselves)? This handy little device has rolled out to all free-standing Sephoras, and in less than 5 minutes, it will take a reading to find your exact skin tone and spit out (well, not literally, but you get what I mean), the perfect foundation shade in a variety of finishes just for you.
Our office just gave it a test run (can you guess which one is me? ), and I'm here to tell you, that crazy little gizmo works.
So for this week's Beauty Challenge, I want to know: Have you tried it? If not, get thee into a store and give it a spin. Then share your ColorIQ number in the comments below. (And if you really want to get fancy, you can Instagram or post a photo here of you holding up your number with the hashtag #MyColorIQ and we'll feature you on our Pinterest board!)
And if you can't get to a store, you can plug the shade of foundation you use now into the website and it will give you a good approximation of your ColorIQ number so you can look up your shade in other foundations you'd like to try. So cool.
Learn more about ColorIQ> http://seph.me/1bpSDXv
Meet your matches on our ColorIQ Pinterest board> http://seph.me/1cv1Pxx
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