When it comes to skincare, finding products that help me look better nude (i.e,, without makeup on), has always been my goal. So I was super excited to sit down with Bryan Meehan, co-founder of Nude Skincare, to talk about the brand's skincare philosophy, their new Advanced Renewal line, and why probiotics (yes, like the ones in yogurt,) aren't just good for digestion.
How did you and Ali Hewson start working together to create NUDE Skincare?
Ali and I were introduced by a mutual friend in Ireland because we shared a passion for nutrition and a healthy respect for the planet. Having created Fresh & Wild food stores in London (now part of Whole Foods) we felt good about the trends in food but concerned about the dearth of anything performance driven in skincare and fashion. That sparked our desire to create NUDE Skincare, a brand that is rooted in nutrition while also high-performance and luxurious. Ali also went on to create her clothing line EDUN which is NUDE spelled backwards.
One of your brand’s messages is “Beautiful Without”. Can you talk a little about this philosophy?
Since the brand’s beginning, we’ve always believed if you can leave it out, leave it out. So we make a conscious decision about every ingredient that goes into our formulas and every ingredient that is not included...such as parabens, sulphates, silicones, petrochemicals, etc.
You have a smaller, curated range of products. Does the NUDE line work on all skin types?
Yes, our products provide premium nutrition for all skin types while addressing specific needs. ProGenius Omega Treatment Oil is a great example - a product for all skin types with a balanced diet of omegas for healthy, radiant skin. My wife and three daughters love ProGenius…regardless of age, it delivers beautiful results.
Would you recommend different products for different skin concerns?
Yes again. Everything from travel to lifestyle to weather affects our skin. What our skin needs in our 20s is different from what it needs in our 40s, but it always craves nourishment. It’s important to customize your skincare to suit your concerns.
Your new Advanced Renewal line contains probiotics. Explain what probiotics are exactly (aren’t they in yogurt??), and how they help your skin.
Great question. I’ve seen what probiotics can do for health and wellness and NUDE was the first to introduce this into skincare. Just as probiotics balance internal digestion (like yogurt), they also stabilize microflora, the good bacteria on the skin, to help it stay in balance. Our new Advanced Renewal Serum is a beautiful blend of probiotics, omega 9 and seaweed extract.
What are some of the other innovative ingredients you use in your products that make them special?
Omegas, fig, honey, probiotics, prebiotics, peptides, algae, jasmine, apricot oil, antioxidants, cupuacu butter, ginger...shall I go on?
Talk to me about the link between healthy skin and nutrition. What kinds of things should we do to nourish our bodies on the inside to promote great-looking skin on the outside?
Your skin is the largest organ of your body. What you put in your body nourishes your skin from the inside, and what you put on your skin feeds it from the outside. The two in combination promote well-balanced, healthy skin. That’s why your skin craves good nutrition…that’s why your skin craves NUDE.
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