So...GLO. How many times have you come across this nifty-looking device on our site and wondered, "What is that? How does it work? Does it really glow??" I went behind the scenes with the creator of GLO, Dr. Jonathan B. Levine, to get the inside scoop. (By the way, I've tried it, and the blue glowing effect is pretty freaking cool.)
Talk about the science behind the product. How does GLO work?
GLO Brilliant’s Guided Light Optics (G.L.O.) Technology uses heat-plus-light in a closed system mouthpiece—combined with our unique whitening gel formula and G-Vial applicator—to activate and accelerate teeth whitening results at home, without sensitivity. It’s clinically proven to deliver a 5x whiter smile in just 5 days.
How did your background influence the development of the product?
I have 30 years of experience practicing aesthetic dentistry, and my wife and Chief Marketing Officer of GLO Stacey Levine brings over 15 years of experience as an entrepreneur in the beauty retail industry. Together, we have dedicated our lives to enhancing and perfecting the traditional oral care experience. GLO™ Science products are the result of years of scientific study and experimentation. By combining numerous patents with innovative dental technologies we continue to strive to create breakthrough professional techniques, and sleek, sophisticated at-home consumer and professional teeth whitening treatments.
So, why does it glow blue?
The GLO Brilliant® Mouthpiece builds Guided Light Optics (GLO™) Technology into its innovative design. The mouthpiece contains a molded flexible circuit with activating light and heat which, when placed into your mouth, accelerates the GLO Whitening Gel on your teeth.
What have you been working on innovating lately at GLO? Tell us about it!
GLO Solo! Our latest innovation, an affordable and easy to apply, anytime, anywhere whitening system. The best part? It takes just 60 seconds a day and empowers you with the confidence that comes with a flawlessly white and beautiful smile.
The GLO Solo system is clinically proven to improve the whiteness of your smile by 3-5 shades in just two weeks, and is designed to offer simple, quick applications for use at anytime and anywhere. Use GLO Solo once in the morning and once at night after brushing and flossing. With each use, you’ll notice your teeth become whiter and brighter, and after two weeks, you’ll see results that are definitely worth smiling about.
Do you use the GLO Solo in conjunction with the GLO device? Why both?
You do not use Solo in conjunction with brilliant. We developed GLO Solo as an on-the-go alternative option to teeth whitening strips. It is more affordable than the professional technology of GLO Brilliant, is effective and offers visible results when used as directed
Talk a little about your charity work. How did you get involved with Glo Good? In what capacity do you work with them?
Stacey and I first visited Rwanda two years ago as board members of Foundation Rwanda, and we were incredibly affected by the country and the people. We were also struck by the urgent need there for good oral health care. We were committed to returning to Rwanda to help address this need however we could, and that is how the GLO Good Foundation was born. We established the Foundation in 2011 in conjunction with Foundation Rwanda, and immediately set up clinics to deliver dental tools, provide education and treat urgent cases.
Moving forward, GLO Good aims to build oral health initiatives in under-served populations all over the world by providing the necessary tools such as toothpaste, toothbrushes, floss, and mirrors for oral cancer screenings, in addition to educating families on the importance of taking care of their oral health and training local dentists to facilitate the delivery of care when needed.
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