Sephoraadmin

We love discounts too! But, let's get creative: What other new benefits would you like to see from Sephora’s Beauty Insider program?

[ Edited ]
 
kareninca

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Part II continues on customer service.  I hadn't realized I felt this strongly until I started to write.

If I am a frequent customer at a department store counter, I am recognized and given special attention and service. Also, those places where I am a good customer, sales associates call me regularly to update me on new products, special sales, and events held specifically for special customers. You need to work on establishing a one to one approach with your best customers. If I go to a Brand specific store, the same person will help me (if they're there and as I tend to shop at the same times, they usually are). The same is true at beauty counters in department stores. They keep notes on what I buy, concerns I have, colors I like, etc. My point is I have a personal connection with one person who knows me on sight and by name. I ask for that person when I go into the store, often I call beforehand to find out when she will be working. I basically make an appointment for shopping and the associate tries to get free when she knows I'm coming,  Perhaps Sephora needs to add an incentive for associates who work to establish a returning customer relationship (keep track of us with our BI, VIB numbers). I spend more money in these places every time because the associate knows what I need and like.

The only reason Sephora continues to get the bulk of my business is because I can buy all the product lines I use in one place. But if there aren't improvements soon, you will lose me.

kareninca

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

This post turned out so long that I had to break it into 3 parts.  This part is about customer service at the stores.

I have been a VIB since you started the program. As time goes on, I feel less and less Important. The number, selection and size of our rewards have been steadily declining. I don't go into the store very often because of my age (over 50), the associates don't want to help me because I believe they aren't getting enough training in skin care and makeup for those of us no longer in our twenties. Quite frankly, I know far more about the product lines and their properties than they do. So first thing is to train sales associates better (or how about hiring a few people over 40? It's no fun explaining aging to 22 year olds who behave like spoiled brats, rolling their eyes when they think I won't notice.). Second is to identify VIBs when we come in the door (and you do need to go back to having a greeter at the door, it's another reason I don't come to the store, sometimes I need to be pointed in the right direction or I have an appointment and need to find my person), give us a different color basket or attach a clip to the baskets. And then treat us as special and not a burden.

lucyshnoosy

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

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I am also over 50.  I am always very happy when there is a sales associate who is anywhere near my age.  The young people who help me are very nice, but it is great to talk to someone who really understands the issues you're working with at this time in life.

ellevee09

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

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Id rather use my points on choosing something from the store. Or at least give us some better 100/500 perks. blah!

princessbrenna

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

  1. Free shipping with no minimum for VIBs would be so nice! The store closest to me is fairly small and doesn't carry a wide variety of brands so I often order online.
  2. I would love to be able to use my points towards full size products 
  3. Seeing more coupons in the mail and email would really make my day. Those of us with the VIB status spend a lot of money at Sephora; X% and $X off would be an awesome way to show Sephora's appreciation!
  4. A better birthday present than the BIs get would be nice too. I also loved the idea of getting a holiday present!
Natural32

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

it would be nice if sephora let us recommend which products should be used for the point perks,

BellaKroll

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

The only thing I can even think of is the occasional % off discount. I LOVE sephora, but usually have to settle with going to Ulta simply because I can save a lot of money there with their bi-annual "20% off your entire purchase" coupons. 

A second one might be to get employees to specifically ask someone if they would like a sample of something (when they see the customer checking out a product). Some employees at my local store are so friendly about giving me a sample before purchasing, but some make me feel very uncomfortable about it so now I'm afraid to ask at all. 

tinaaz

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I think the Beauty Insider program is great! However, if new benefits were added, here are a few I wouldn't mind seeing :smileyhappy:


- you get points for reviewing a product; just a product you have bought, however, so that people couldn't just go around falsely reviewing as many products as possible

 

 - free shipping for anything over $25 for VIBs

 

 - I agree with the 2 promo codes for VIBs

 

 - a Christmas gift might be nice, hint hint? Although not necessary, the birthday gift is wonderful already :smileyhappy:

 

In general I am very pleased with this program!!

melde

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I read a lot of these and don't see myself using a lot of the "perks" that people suggested. (Just me, just trying to give honest feedback.)

 

I do think it would be cool if VIBs got free shipping all the time, or at only $25?

 

I also think it would be neat if VIBs could use two promo codes, or at least one regular promo code and one VIB promo code? Maybe even if we did have to spend $25 or $50, but if there was at least an option to do this.

 

In the store, I've had Sephora employees complain to me (on more than one occasion) about VIBs being difficult to please (before they knew I was one, obviously). I think they felt bad when they found out I was one because I don't seem like a rich soccer mom and I was nice (they were obviously stereotyping). (Note: Employees have always been extremely nice and helpful to me - but I'm also nice to them and not demanding, just saying.) I'm not sure Sephora employees have the right attitude about VIBs - they expressed an attitude that seemed to think we (VIBs - not me specifically) were a huge hassle to deal with, not someone who keeps them employed. :smileywink:

CzaCee

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

These days, i always find myself shopping in Nordstrom more than I shop at Sephora. Coz i can basically split my orders and get tons of samples and GWPs. I don't have to spend $50 just to get free shipping. I can buy a Mac Foundation Pump alone and i'd get 3 samples ( like deluxe sized Chanel samples that's been going on this week at Nordstrom). Maybe that's the reason why i don't reach VIB status here in Sephora. I just see the point on spending a $100 just to get some cheap deluxe samples when i can spend $35 on a minimum on Nordstrom and have an awesome GWP with full sized items. What I buy here in Sephora are just specially curated kits that are exclusive to Sephora and that's all.

 

I'm not a VIB and yet I feel bad for those ladies with the VIB status coz they spend a lot and they get only cheap-o stuff most of the time. I don't feel like there's a clear distinction between a VIB and Beauty Insider. One of the reasons why I'm happy and content on just being a Beauty Insider.

 

I wish that Sephora would at least revamp their VIB rewards system. At least as a way of saying thanks to those girls whom you own your business' existence to. They deserve more.

fabme

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

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Details please..... what's going on at Nordstroms???? What location is giving out Chanel samples???

 

Thanks for your reply..

sephoralovex

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I'm not sure if Nordstrom is giving out free deluxe Chanel samples in stores. But I know online if you make a beauty purchase they're offering 3 Chanel deluxe samples with your order. Limited time I believe. I made an order last week on Nordstrom and got to choose 3.

fabme

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Thanks!!!!

onomotopoeia9

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

maybe special late nights open and exclusive events/classes :smileyhappy:

starletta8

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

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Yes!  TJX has a rewards program in my area (as a pilot) and the perk is a special shopping day each month- usually Sunday mornings, and they bring in merchandise just for the event.

 

Sephora could so blow that out of the water.

annonymous1

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

i would like maybe like an exclusive magazine maybe? sent to my house with deals like how ulta does with the coupon on the back.

 

 

Maybe like VIB classes? like free makeup and technique classes where people from the brands or makeup designers can teach us new things or more about there brands

connieconcon

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

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Along the lines of this, years ago, when Sephora University opened in SF, I heard from some associates at the Emeryville and downtown SF stores that Sephora was thinking about having classes for customers there, but I think that it never materialized, which was extremely disappointing.

rbonson

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Who wouldn't love a $25 card on their birthday. I just don't think it would be plausible. How would they prevent people from registering under multiple email addresses and entering random dates as their birthdays in order to receive extra gift cards? They would have to implement some sort of verification process (i.e. recording your drivers license number and using as service to verify your birthdate and that you haven't already registered). Then all that information would have to be stored on a computer somewhere and brings up privacy issues. I would be happy if they just provided a few choices of the gift they give you on your birthday. 

nebel

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I do have to agree that if you compare the perks from frequently shopping at Ulta and Sephora, Ulta is hands-down much better.  Even if you only spend $50 a quarter at Ulta you get your choice of full sized perks (even if it is only say, a free nail polish)  Still, it is a FUN program to participate in.

 

I am both a VIB and I consistently get very high-level rewards at Ulta. I would echo others saying you should research your competition better, because VIB alone is not an incentive to shop.  I never have to work to make VIB status, because I consistently spend on products, but if I was "working" for it, i would question whether it were worth it.

It would be wonderful to use more than one promo code.

I don't find "makeovers" to be a compelling perk for VIBs.  When we reach this level, we know our stuff and know how to do our own makeup.  I never utilize this service and probably never will... it holds much more allure for makeup newbies.

 

connieconcon

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

OMG your point about the makeovers is SO true.  Not only do most of us know how to do our own makeup by the time we get to be VIBs, but the associates only seem to know how to do eye shadow for very western eyes.  I have thick monolids and getting a full face done by people at Sephora has always turned out to be a disaster for me.

lhargra

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I agree with the suggestions already posted. Better and bigger samples would be a huge bonus. I would also appreciate getting more than one when I visit the store. I was in the store just last night and I didn't get even one sample. I need an incentive to go to the store instead of shopping online. Samples drive future purchases, that's why companies such as Clinique have their gift with purchase events. VIB would love to have a similar gift when we make a minimum purchase. I know I have purchased several items because of a deluxe sample I had the opportunity to try.

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