The one thing I would most like to change about shopping for Skincare at Sephora is...

[#1]

My opinion on shopping for Skincare products while in a Sephora store is that I think the Skincare Specialist(s) should be more mature women that at least have a laugh line or two.  You know, at least mid to late 30-year olds and above.  I hate to go into Sephora and ask a skincare, anti-aging product question of a girl who is 18 without a wrinkle who refers to her mother's wrinkles and what her mother likes to use on her wrinkles.  I want to talk to someone who has some fine lines and hear their first-hand experience with the different products offered.

As for shopping online for Skincare products, I think that there should be a better way of sorting through the hundreds of products to refine searches by age, more specifically by issue, etc.  The search range is too broad right now to help anyone make a good choice.

Anyway, that's what I think . . .

[#2]

I agree with the suggestions to group products by skin concern (I think my local Sephora already does this, at least in one section of the store). I also wish the store had a skincare specialist or two working at all times who could answer skin concern questions -- when available, this service has been so helpful!

: )

[#3]

To know when a product/company lists itself as cruelty free, to have it added to the description for people with allergies as well as those who ignore products otherwise. Its something most companies are proud of yet aren�t promoted as such here. Meaning there are people ignoring the purchase of products that they might have given a second glance too if they knew.

[#4]

to have products for skin types such as oily skin or dry skin clearly marked perhaps with some sort of signage.  Then if a beauty advisor isn't free to help (let's face it - Sephora can get pretty busy) we don't have to spend time scouring labels to look for oil free products, etc.  Speaking personally and from experiences with friends, we would all rather go home with a great product and not find out once we get home we picked something wrong for our skin.

[#5]

Still think its the overseas shopping. Anyone with me? =P

[#6]

@daniluv: I think sometimes import / export regulations and particular countries' laws re: shipping of cosmetics and substances dictate whether or not a company is allowed to ship to specific countries or not. It could be Sephora's choice, but it could also be different regulations coming into play (thus leading U.S. based Sephora.com to restrict delivery only within the U.S. and Canada). I'm not sure!

[#7]

cheaper products.

[#8]

Clear labels or icons indicating that a product is cruelty-free.

[#9]

having to go thru the comments at the bottom, i wish they had it layed out so when u were viewing a product it showed right there the % of happiness.

[#10]

make finding a good match for your skin type easier with an in-store station that has a quiz.  You know: what's your need (bronzer, moisturizer, etc.), what's your skin tone, type (oily, dry, etc.)

it would give you a product match and code so you can easily find it!

[#11]

Instead of organizing the skincare by brand, organize it by your customers specific need. For example, if the customer is looking for something to help with her oily skin, she could go straight to the section for oily skin, then choose a brand from there. This would make the customers shop much quicker, easier and a lot less confusing!

[#12]

grouping everything by skincare concern instead of just by name.

[#13]

more personalized skin care based on my age (20-25, 25-30, etc.), skin type (dry, oily, sensitive, etc.), areas I want to target (prevent wrinkles, exfoliator, night cream, SPF, etc.), and price point (best for skin vs. low cost).  A flow diagram or personalized consultation with an EXPERIENCED esthetician to pinpoint brands specifically for me.  Not all the items from a brand are good for a person, sometimes variety is better for their skin.

[#14]

MORE INDIVIDUALIZED AND PERSON SPECIFIC BASED ON NEEDS

[#15]

A sink station! I would love to be able to try the foaming action of a cleanser on the back of my hand or feel how a cleaner works in store.

[#16]

omg, that's a great idea!

[#17]

Start accepting overseas credit card, and ship overseas too! I love Sephora and I live in Brazil! Its so frustrating to wait until I am in the States to purchase all the stuff I need, or to ask a very intimate friend to buy the tons of stuff I want....

[#18]

More samples of skincare products.

[#19]

I wish there was a store in Sarasota, FL.

[#20]

I wish it was cheaper!

[#21]

Please provide information about the order in which to apply skincare products. I've received several wonderful Sephora samples, however, I am uncertain about which products/ingredients can be used together and which counteract each other.