Sephora vs. Ulta - The Verdict

I've been a VIB for a few years now, and my local Sephora is within walking distance of that "other" brand. I've heard rave reviews about their rewards program, most especially about their generous giving of free product with each new level reached and not samplers.

 

Today, I headed to my Sephora store for the VIB event, got my bag loaded up, and then...went to Ulta. I was actually there to get a tube of NYX lip gloss since I've heard so much about it, but I went through the whole store out of pure curiosity.

 

The verdict? While Ulta does carry drugstore brands and their rewards are pretty lofty in comparison...Sephora has my heart. Ulta felt too "superstore-ish". No offense, but a little...below...the standard and prestige of Sephora.

So, Sephora, heed our call! Amp up our VIB rewards. Tidy up the shelves and demos in your stores (our store is a tad lacking in that dept.). And, keep up the great work! = )

Re: Sephora vs. Ulta - The Verdict

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Sephora has much better brands, a lot more high end makeup, better website (+ BT which is one of my favorite things about Sephora),and is visually more appealing.

 

Ulta has much better sales with 20% off nearly everything multiple times per year and a much better rewards program.

 

Overall I say Sephora wins. But, if there's a product that I can get at both places I am more likely to purchase it at Ulta.

Re: Sephora vs. Ulta - The Verdict

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I prefer Sephora's website over Ulta's. I can view all products from a specific brand better and when something is OOS, its marked clearly OOS. Also, Ulta has a couple of different ways to get to their GWP page, sometimes it shows all of them on one and not the other. I'm not a fan of the layout of the favorites on Ulta's either.

Re: Sephora vs. Ulta - The Verdict

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I mostly shop at Sephora, but Ulta has the better rewards system by miles. However Sephora's customer service (at least in store) is far superior that that of Ulta's. Anytime I go into an Ulta and need help I almost always have to hunt someone down. There aren't enough workers on the floor, which is sad because Ulta is a lot bigger than a Sephora store. Whenever I go into Sephora someone always greets me, multiple people in fact. Heck most of the time there is someone standing in the doorway.

 

I know sometimes the SA's at Sephora can even be kind of annoying at times to some people, because of how much they want to help. Also I agree Sephora's store just look way better than Ulta's.

 

I like that Sephora always offers deluxe sample sizes with a minimum purchase online, and you can always pick out your own foil samples. With Ulta you either pick a fragrance or skincare sampler, so you don't have much control, so I'm not really a big fan of that. So when it comes down to it Sephora has my heart as well. I do think the rewards system is seriously lacking compared to Ulta.

 

If Sephora revamped theirs like Ulta's they'd be winning the game I think in every aspect. Of course I'd still shop at Ulta for their exclusives or for drugstore stuff, but I think if they changed their rewards system they'd take a lot of their business back from Ulta. I know there are a lot of people who shop at Ulta now just because of their rewards system, even though they prefer Sephora. So yes, Sephora heed or call and revamp your rewards system and just make things better for the VIBs and especially the Rouge. I see so many disappointed Rouge members here and I can understand why they would be. 

Re: Sephora vs. Ulta - The Verdict

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This is surprising to me. I have the exact opposite experience. No matter what Sephora I go to, I get brushed off. The SAs act like I'm annoying them. I've never been pestered to be helped. I get more of an eye roll for daring to ask for help. Ulta? I definitely get annoyed to be helped there. Every two minutes it's, "Oh! Have you heard about this product? What about this one? Come look at this one!" It's like, please just let me shop. 

 

At this point, the only thing I like about Sephora is their exclusives. I'm even over the fact it "looks better."

Re: Sephora vs. Ulta - The Verdict

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Don't think I can choose between them anymore-- but, if I had to, I'd still pick Sephora. It was my first love haha. 

 

I agree that the Ulta in-store experience is lackluster compared to Sephora. Sephora seems sleeker, at least to me, with better SAs. 

 

Ulta has the better reward program, with a point system that you can actually cash out on. Nice GWPs. Plus, this is a bit of a personal perk, but Nordstrom Rack is adjacent to my local Ulta! 

 

Meanwhile, Sephora has better shipping services, samples, in-store experience, more brands that I enjoy, streamlined site.

 

I love both! 

Re: Sephora vs. Ulta - The Verdict

Ulta has quality stuff at a cheaper price but the cream of the crop products are at Sephora!

Re: Sephora vs. Ulta - The Verdict

Honestly, I wish I could do more shopping at Ulta because of the cash rewards system. The perks at Sephora are pretty weak (100 points = $ spent- just to get a tiny moisturizer sample is crazy to me) and the 500 point perks have been getting considerably worse over the years.

 

The only reason I don't shop more at Ulta is that they don't carry the brands I like (for the most part). I buy mostly Nars, KVD, and Ole Henriksen. If Ulta ever started carrying those brands, I don't think I would ever return to Sephora. The perks at Sephora just aren't worth it.  One thing I will give Sephora credit for, is that some of their Sephora Favorites sets (especially the SiJCP ones) are pretty bomb.

Re: Sephora vs. Ulta - The Verdict

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It's interesting how most people prefer sephora but go to ULTA for the savings. Does anyone use apps or sites that trade points for gift cards. I use a couple and generally get $30-50 in Sephora Gift cards monthly but I never see ULTA cards rewarded on these sites. I guess it's because Sephora is bigger but that's made shopping here a lot more cost effective for me. Between the amazing promo codes, having flash shipping, and getting most of my purchases halved by using gift cards. I have always been tempted to try ULTA from reading the reviews but I'm wondering as far as points do you just get money back with them or do you get exclusive gifts too? 

Re: Sephora vs. Ulta - The Verdict

You only get money back with ulta reward points.  You do not redeem them for free gifts.  In order to get bonus gifts from ulta, they have a gifts with purchase system.

 

For example, they might have a promo where if you purchase $30 worth of X brand products you got a little gift from X brand.  Other times they will have a general free gift where if you make a purchase over $50 you get a free makeup bag stocked with free samples.  They also have their "Beauty Breaks" on Wednesdays where you get little extras if you make a purchase over $x.

 

Just to give you a more concrete idea of how Ulta compares to Sephora, I've seen Sephora offer a deluxe sample of Urban Decay lipgloss in Scandal/Bittersweet, but in order to get the sample, it will cost you 100 points *or* they also offered the sample lip gloss sample as a promo code with any purchase of $25 or more.  In comparison, Ulta had a deal going where if you purchased $40 worth of Urban Decay products you got the mini lip gloss, a mini eyeliner, and a mini setting spray.  That was your gift with purchase.  On top of that, you earned 40 points (assuming there's no multipliers).  The least amount of points you can redeem is 100 points to get $3 off your order, but you're better off saving up towards the 2000 points to get $125 off your order.

 

Ulta has a lot of multiplier events so it's easy to rack up the points.  Last year I believe I spent $500 at Ulta but I was able to accumulate 2000 points so out of that $500 I spent I got $125 back to spend at Ulta again.

 

Unfortunately, there's a lot of brands I like that Ulta doesn't carry, but I'd rather have $125 to spend however I'd like at Ulta than the rewards program at Sephora.  I think I spent around $1800 at Sephora last year, and if it wasn't for the fact that I live in the San Francisco area, I would have nothing to show for the fact that I had spent that much money at Sephora.  

 

Sephora points are meaningless because they only do the big rewards once or twice a year, and everyone has the same bright idea of trying to redeem the thousands of points they've accumulated for some big prize.  

 

If you live in a major city like San Francisco, Los Angeles, or New York, they sometimes host fancy events where you can redeem your points for admittance.  Blegh.  I don't even want to get started at how much more points Sephora charged to go to their event in November in San Francisco than they charged in 2014, and how disappointing 2015's goodie bag was compared to 2014, especially considering the more than double-the-point price tag.

Re: Sephora vs. Ulta - The Verdict

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Sephora hands down, although I will say I feel the rewards system is lacking. I wish my points were more useful, right now I am just hoarding them waiting for something good to come along. 

 

I can buy most of what I need from Ulta at a drugstore cheaper, or at Sephora. 

Re: Sephora vs. Ulta - The Verdict

Breaking up with Sephora. Was suppose to get 3 day free shipping and it's been 14 days. 2 emails later still no show so finally called in today for a refund. They refunded my money but not the points. My money now being spent at ulta. 

Re: Sephora vs. Ulta - The Verdict

Was the item shipped out and lost in travel, or just not shipped out? Did you call the CS line?

Re: Sephora vs. Ulta - The Verdict

Welcome to the board.

Re: Sephora vs. Ulta - The Verdict

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The skinny:
sephora: FREE beauty classes, free samples on anything you want to try, exceptional expertise knowledge from employees, high end and all about the customer, customized make overs complimentary with product purchase.

ulta: more brands, better point system, not as good as service (and definitely not expertise knowledge at that), mediocre make overs that cost.

Sephora is the pioneers and has always been experts. Funny how companies copy a lot from Sephora.

Re: Sephora vs. Ulta - The Verdict

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Sephora dropped my fave "Anthony" shave cream from in-store sale recently, but offered to have it shipped to me sans charge. Nice service!

Re: Sephora vs. Ulta - The Verdict

I shop at both, I'm platinum & VIB.  ULTA must have stepped up their game with shipping, I ordered a $29 item online, got 5X points, free 3 day shipping with tracking, a deluxe foundation & 3 samples. I just redeemed my points for the Unzipped palette (late to the party, I love it) & have $20 in points I'm saving up for the Naked Basics 2. I only have a SiJCP close to me, if I had a stand alone, now that would be a different story!

Re: Sephora vs. Ulta - The Verdict

Probably saying nothing new, but they're different animals for me.  

 

Points for ULTA:

1. Better rewards system, with $ off anything for points

2. More sales and coupons

3. Stacking GWPs 

4. I like picking up drugstore items in the same place as pricier products

5. Closer locations for me!

 

Points for Sephora:

1. Faster shipping

2. GWPs usually aren't tied to one specific brand

3. They actually send your 3 samples with your online order

4. The stores themselves are prettier, so shopping feels more luxurious

 

Both have terrible customer service in-store in my area though.  I'd rather shop online.

 

I find more often than not though that the things I buy at ULTA aren't sold at Sephora and vice versa, so it's even harder to make a fair comparison!

Re: Sephora vs. Ulta - The Verdict

I don't know, I've only ever been to one Ulta and the "organization" system gave me anxiety. It wasn't dirty or unkempt, just oddly categorized. I much prefer Sephora.

Re: Sephora vs. Ulta - The Verdict

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I probably have a response in this thread many many pages back but I've changed my mind since then. I like Sephora for ordering online (better shipping/tracking system, great promo codes) but I prefer shopping in person at Ulta (better in-store lighting, the store layout is more airy and spread out).

 

Re: Sephora vs. Ulta - The Verdict

The Ulta in my area is horrible. Horrible customer service. Horrible everything. Employees are sloppy in appearance, testers are disguisting (I've seen some employees use the lipgloss wand that comes with the tube..) But what really ticked me off is how horrible their events are.

 

I went to the Urban Decay event and never felt so embarrassed in my life. Not only did the lady only spend 15 minutes on me (get this, she spend and hour and 15 minutes on the girl before me), but she was pressuring me to buy product! It completely turned me away from Ulta as well as Urban Decay due to the rudeness of the so-called representative.

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