Wander Beauty Launch

[WanderBeauty]

Lindsay Ellingson: Hi Sephora beauties!  I'm so excited to chat with all of you and share a little about Wander Beauty, a new internationally inspired beauty experience I Co-founded that launches on  Sephora.com (US & Canada) tomorrow!  I’ve been modeling for over a decade and been so fortunate to work with everyone from Valentino to Victoria’s Secret and the most talented beauty experts all over the world.  It was the best beauty school one could have. I've sat in the makeup chair for countless hours, and absorbed all of the best application tricks and beauty trends.  I've tried and tested everything and know what works. With so much traveling, I need products that can take me from day to night with ease.  You would be surprised how fast I get myself out the door with just a few of our easy to use multi-taskers.  Wander Beauty is made for women who are constantly on the go.

Divya Gugnani: I’ve been obsessed with makeup since I was a little girl and loved to use my mom’s lipsticks as crayons. She, of course, did not like that as much as I did. I’ll admit I buy more than I use but I just love to experiment. Nothing excites me more than spanning the globe on a new adventure whether it is scuba diving in Honduras or gorilla trekking in east Africa. I’ve been bitten by the travel bug and I love to explore the beauty secrets of other cultures, passed down from generations, or discover unique international ingredients and their potent powers.  My background is in finance and business but I’m truly living my dream as a Co-founder of Wander Beauty.

When Lindsay and I first met years ago, we shared a common need...to simplify our beauty routines. As a working mother of two young kids (21 months and almost 4) I’ve got five minutes to get myself together and out the door. Less is more and I wanted a few key things that could go double duty and delivery a multitude of looks as well as travel with me during my busy day.

LE:

We’re on a mission to downsize your makeup bag yet we understand the need for luxurious, skincare-infused formulas that deliver real results.  My favorite part of being Creative Director is developing innovative products that work with your skin and skincare, not against it. Our formulas are cruelty free and free of parabens, mineral oil, phthalates and synthetic fragrance.

DG/LE: So, what’s is Wander Beauty?

Multitasking Makeup Essentials

Internationally Inspired Innovation

Color to Be Carried

Wander Beauty is for real women, who want fuss-free, fool-proof, multi-functional makeup that makes them feel confident everyday, wherever life takes them.

LE:

We launched with one hero product, our On-the-Glow Blush and Illuminator. I like to call it summer in a stick. It’s the ultimate beauty enhancer with countless ways to wear it! I use the dual ended cream blush and highlighter to strobe and add a natural flush to my cheeks every morning. This and a little mascara and I'm ready for my day.

DG: My personal favorite is our Wanderout Dual Lipstick with a bright on one side (with the arrow on top) and a neutral on the other. Wanderberry and Barely There is my combo of choice. I’ll admit, sometimes I mix them both and create my own shade! The formula is infused with ingredients from eight different countries like Marula Oil (South Africa), Castor Seed Oil (Japan), Coco Seed Butter (Netherlands), Mango Seed Butter (India) and more. From my work tote to my dinner clutch it’s with me wherever I go.

DG/LE: So, we are starting this thread to share our story and how we created this beauty experience but most importantly to connect with all of you and open the dialogue for your feedback and questions. So, tell us: if you could create one beauty multi-tasker what would it be?

[maynycmommy]

Hi ChristalM, Thanks for letting us know. We are supposed to launch on the Canadian site today so we will look into it. As for the US site a few things are still in the works right now so we will keep you all posted.

[JenniferOhJenny]

Will the On the Glow blush/illuminator be available on the U.S. site soon? (Unless I'm missing it?)

[WanderBeauty]

 We are in touch with the Sephora team and hoping it will be up soon! #technicaldifficulties

[JenniferOhJenny]

Oh great, thank you!

[ChristalM]

Thank you!

[itscarin]

My favorite multi-tasker is always lip/cheek combos.  If I'm doing a 5 minute face, it comes down to concealer, liquid liner for a quick cat eye, and blush.  

[niki172]

What about a concealer that had a color corrector on one end - either green or peach - and a concealer color on the other end. That way you're not having to lug around a palette or a couple of concealer tubes.

[spadersgirl]

I was just thinking that too!

[itscarin]

I could live with this!  Currently, I use Nars radiant concealer in honey as a corrector and custard as a concealer... although sometimes I just use the corrector. So annoying when I can only find one of them and not the other one!

[WanderBeauty]

@itscarin, @nikki172 @spadersgirl We're taking notes.

[meecheroo]

Those lipsticks look gorgeous! I can't wait to try them.

[Amysangel]

Ohhhhhh I love those liquid eyeshadows!! Thank you for the swatches, excited to try your brand out!  

[SydBristow]

i am very interested in your brand! Saw this on your website and thought I would share, as I know several people will find the information helpful. 🙂

OUR PRODUCTS

Is Wander Beauty cruelty free?

Yes, Wander Beauty products are cruelty free and free of parabens, mineral oil, phthalates and synthetic fragrance. The following items are free of gluten: On-the-Glow Blush and Illuminator, Wanderess Cheek Tint, Catch the Highlighter, Love Lock Hydrating Lip Gel, Flash Focus Hydrating Foundation Stick, Up Close Kiss Lipstick and the Exquisite Eye Liquid Eye Shadow.

[SydBristow]

PS I think I shall be starting with some of those gorgeous liquid eyeshadows! 😉

[WanderBeauty]

Slide Liner Gel Eyeliners

Indigo Blue

Bronze Brown

Smokey Black

[WanderBeauty]

Our Frame Your Face Brow Pencil comes in Blonde, Taupe and Dark Brown!

[WanderBeauty]

Introducing our hero product On-the-Glow Blush & Illuminator. It has a hydrating blush on one end and a soft focus illuminator on the other.

Available in -

Coral Rose

and Soft Pink

Both with our Nude Glow Illuminator on the other end

[spadersgirl]

That Illuminator is so pretty!

[sravanthi]

ooh I like these, I want them now, lol

[Monikay]

I would a creamy wonderful cheek and lip wand that feels comfortable and hydrating on the lips and luminous on the cheeks! I find that a lot of cheek + lip products are either too drying on the lips or too intense for the cheeks. (also, I'm in lust over all of these swatches!)

[misscg]

Thanks for introducing us to this brand. I love the concept of multitasking makeup products. If I could think of one multitasking product, I'd say a cream primer for eyelids that matches different skin tones. On days I want a natural look, I can just wear the primer as a shadow. I think this has been done before but for a variety of different skin tones, deeper skin tones, it would be ideal.