Popular Make-Up Brand Word Association

[ Edited ]

UPDATE: * = added since first posting. And even though they're not at Sephora, MAC and Chanel added because we live in reality. Not getting into internet brands (or brands I would consider to be internet brands - Morphe, Natasha Denona, Dose, etc.) for the time being, because, because I said so.


Okay, since this is a Sephora board, I'm sticking with the popular brands of make-up that are sold at Sephora.


What words, terms, concepts do you associate with the following brands? It doesn't matter if your associations are logical, rational or completely batsh!t crazy - what do YOU think of when you think of the following brands? 


I'll do mine in a separate post to keep things clean for copy/paste purposes.


  • Anastasia Beverly Hills - 
  • * Ardency Inn - 
  • Bare Minerals - 
  • BECCA - 
  • Benefit - 
  • * Besame - 
  • BITE - 
  • Bobbi Brown - 
  • * Burberry - 
  • Buxom - 
  • * Chanel - 
  • Clinique - 
  • Cover FX - 
  • Dior - 
  • * Dolce & Gabbana -
  • Estee Lauder - 
  • * Giorgio Armani -
  • Givenchy - 
  • Guerlain - 
  • Hourglass - 
  • * Josie Maran -
  • Kat Von D - 
  • * Kevyn Aucoin - 
  • Lancome - 
  • Laura Mercier - 
  • * MAC - 
  • Marc Jacobs - 
  • * Milk Makeup - 
  • NARS - 
  • * Sephora (Collection, Pantone, etc.) -
  • Smashbox - 
  • Stila - 
  • * Surratt - 
  • Tarte - 
  • * Tom Ford -
  • Too Faced - 
  • Urban Decay - 
  • * Viseart
  • * Wander -
  • YSL - 

I think I got almost all of the common ones talked about on this board... but if you don't have any thoughts on any of them, feel free to leave them blank or ? or whatever... it's just for fun to see how people view things differently! 


Also it's Friday and this is definitely a fun time-killer and a version of a Friday Questions!

Re: Popular Make-Up Brand Word Association

Great list! Love the pics!

Re: Popular Make-Up Brand Word Association

Oh no. They bleeped what rhymes with Tarte, but starts with an F. I didn't mean to offend! Sorry

Re: Popular Make-Up Brand Word Association

Anastasia Beverly Hills - BROWS BROWS BROWS
Bare Minerals - QVC
Benefit - One word: Hype.
BITE - Fantastic lips.

Bobbi Brown - Foundations/concealers: OK, everything else: meh.
Buxom - Bee stung lips
Clinique - A skincare brand that really should stick to skincare.
Cover FX - More for those with extreme skin conditions
Dior - Mature products attempting to sound glam.
Estee Lauder - See above.
Givenchy -
Guerlain - $
Hourglass - Highlighters
Kat Von D - I WAS ON TLC
Lancome - See Dior. Also see Batalash Beauty's youtube video, Open Letter to Lancome. Seriously guys stop naming products after freaky french stuff.
Laura Mercier - BB Cream?
Marc Jacobs - $
NARS - We're chill. We don't try too hard.
Smashbox - Like NARS but with worse packaging.
Stila - Ignore everything but the liquid liner.
Tarte - We're so tropical, if you use our product you'll feel like you're on vacation!
Too Faced - *cues Iggy Izalea* I'M SO FANCY, YOU DON'T EVEN KNOW
Urban Decay - wow we're so rebellious and cool oh and we're going to find every way to reincarnate the Naked line...
YSL - Glamorous.

Re: Popular Make-Up Brand Word Association

Ooooh fun!


Anastasia Beverly Hills -mousse for your brows, WTH. Chocolate mousse. Yum. Hungry.
Bare Minerals - covering yourself in powdery minerals. TV commercials urging me to buy. 
BECCA - beach, and UFO packaging. 
Benefit -OOOH la over it. I remember loving the kitsch when I was in my twenties, now notsomuch. And their tints make my lips itch. 
BITE -lips. Everything lips. I love this brand. 
Bobbi Brown -big honking art stick that I just bought. Katie Holmes. Grays and pinks. 
Buxom -chubby lips and big chest. Me. 
Clinique -yellow moisturizer (the only thing I have from them besides one cheek pop!) 
Cover FX -huh???
Dior -the best freaking lash primer in the world. Fluid sticks. Love. 
Estee Lauder -since I just bought the best color envy lipstick from there (nude pink, called desirable) I'm happy with them, but it's all I've got from that line! 
Givenchy -I own nothing. Sob. 
Guerlain -again, I own nothing. But I would like some pretty sparkly balls oh yes I would. 
Hourglass -powder. Palette. that I had to freaking have despite having already spent forty million dollars on all the other powders. 
Kat Von D -spiky. Red lips. Slightly trashy In a good way, but I love SB so then I have the guilt. 
Lancome -tried lip lovers, was meh.......doesn't seem old to me, just in need of a boost. Juicy tubes were my only glosses in my twenties, which was a thousand years ago when dinosaurs with sticky lips roamed the earth, 
Laura Mercier -Bobbi brown's less interesting sister, but she does have good eye sticks (I have two!) 
MAKE UP FOR EVER -MUFE sounds like I just stubbed my toe in a coat closet. But good blushes and lipsticks! 
Marc Jacobs -I have nothing yet want it all, probably so I can put it in my Marc by Marc purse....I want those eyeliners. 
NARS -OMG I must have all if it and am slowly amassing all of it. I LOVE NARS. Edgy, black matte, sleek, cool girl. 
Smashbox -pout. It's all I have and all I want. 
Stila -too bland. Everything seems boring to me. Although I love love love the eyeliner. And I have about seven, so I guess they're doing that right. 
Tarte -oil. Rainforest, snakes, clay, dry blushes. 
Too Faced -sparkly pretty boudoir type makeup that I would display if I ran a brothel. Chocolate powders that seem edible and that I want to be edible. 
Urban Decay -smog, pollution, best eyeshadows in the business besides MAC. 
YSL -lipstick and gold packaging so pretty I want to collect all of the colors. Lips so creamy they slide around on themselves, colors so cool I feel young again. 

Re: Popular Make-Up Brand Word Association

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I love the Too Faced description!

Re: Popular Make-Up Brand Word Association

Haha! Laura Mercier = Bobbi Brown's less interesting sister. Phenomenal. 

Re: Popular Make-Up Brand Word Association

Love it! "when dinosaurs with sticky lips roamed the earth" and MUFE sounding like you stubbed your toe in a closet!  I can't see MUFE without reading it "MOOF!" .  and I want chocolate now, too.

Re: Popular Make-Up Brand Word Association

I have 10 Juicy tubes, so this dinosaur still roams the earth with sticky lips, lol.

Re: Popular Make-Up Brand Word Association

Anastasia Beverly Hills - Paris Hilton's Poodle

Bare Minerals - Bare Minimum


Benefit - dinner...chicken or fish?


Bobbi Brown - "Cool It Now"  *Hint - you gotta remember the '80's to get this

Buxom - Bubble Blond

Clinique - Clinical test subjects (the white lab coats the sales reps wear and the very bad skin reactions I got every time I tried Clinique just adds to that image) 

Cover FX - "you're applying your makeup wrong"

Dior - Sex and the City

Estee Lauder - just like others...my mother. Wore Youth Dew until the day she died.

Givenchy -

Guerlain -

Hourglass - figure

Kat Von D - vs Sandra Bullock

Lancome - Estee's sister

Laura Mercier -

MAKE UP FOR EVER - Stop yelling!

Marc Jacobs - expensive purses to put your makeup in.

NARS - Next time use spell check, its Mars

Smashbox - Top 20 countdown

Stila - Stila what...tired, hungry?

Tarte - Scotland

Too Faced - Baby Doll

Urban Decay - the movie Blade Runner - a combination of outdated neon Vegas and edgy 80's punk glamour.


Re: Popular Make-Up Brand Word Association

"Stila-waiting for a lipgloss that doesn't glue my lips together"

Re: Popular Make-Up Brand Word Association

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LOL! So true. 

Re: Popular Make-Up Brand Word Association

Anastasia Beverly Hills - green tinged eyebrows, spatula applicator lipglosses
Bare Minerals - weird marketing about sleeping in your face makeup
BECCA - I think of Lisa Elridge and her love of their highlighters
Benefit - cheap products in kitschy packaging, marketed to teens
BITE - lanolin lip mask...I found out the hard way "natural" didn't remotely mean "vegetarian"
Bobbi Brown - conservative makeup for minimalists
Buxom - awesome lip plumpers
Clinique - teenage skincare, not very exciting makeup 
Cover FX - highly pigmented concealers
Dior - shimmer and amazing fragrances
Estee Lauder - mature target audience
Givenchy - pretty packaging, no HG products for me yet
Guerlain - BEST foundations, can't wait to try pearls
Hourglass - amazing primer
Kat Von D - I think of Kat Von D herself
Lancome - mature target audience, some good foundations and skincare
Laura Mercier - not exciting to me
MAKE UP FOR EVER - also not exciting to me
Marc Jacobs - curious about the quality of his makeup line
NARS - amazing face and cheek products
Smashbox - most under-rated brand, great quality for the price
Stila - twist up lipglosses, packaging is also kitschy to me
Tarte - muddy pigmentation in the products I've tried, (maybe because it's made with clay?)
Too Faced - I just can't do the kitschy packaging
Urban Decay - great eyeliners, love the naked eyeshadows, all 3
YSL - amazing lips, amazing packaging...every formulation

Re: Popular Make-Up Brand Word Association

LOL. Green tinged eyebrows -- so true! What is the deal with that? Ash is not green last I checked!

Re: Popular Make-Up Brand Word Association

Anastasia Beverly Hills - Brows, brows everywhere
Bare Minerals - Loose powder, terrible color matching, teenagers who don't know how to do their makeup, friends who spill it all over their cars...
BECCA - Favorite use of "opal"
Benefit - Obsessed with my local brow bar, products are subpar but super popular with sorority girls in my area
BITE - The matte black packaging with shiny black text... it's like make-up for batman
Bobbi Brown - As someone in love with neutrals, yay! Do not own enough
Buxom - Women's names, excessive use of plastic packaging, tingly gloss
Clinique - Hit or miss, but I like the price point
Cover FX - Worst brand name, thus avoidance
Dior - Heaven. Please send. Especially the polish in Wonderland. Thanks.
Estee Lauder - My mother...
Givenchy - I judge people who can't pronounce the brand name, especially when they're working at Sephora... cough. 
Guerlain - Want the magic balls (& the pretttttty pink brush). Can't justify the magic balls. Cry into pillow. Repeat. 
Hourglass - Overrated primer, ambient lighting palette craze a la tickle me elmo 1996
Kat Von D - Kat Von D. I can't separate the person from the makeup
Lancome - Unnecessary use of accent marks
Laura Mercier - Tightliner, packaging that resembles the product (think tinted moisturizer or primer)
Marc Jacobs - Sleek packaging that is most lustworthy than the product
NARS - I'm making orgasm noises in my head...
Smashbox - What I want to do when I mess up my eyeliner
Stila - Good holiday sets, first cream blush I owned, terrible pigmentation in the shadows I've tried, Kitten
Tarte - Clay, which my head turns into "chalk", and I stop caring about the brand immediately
Too Faced - The packaging is so cutesy at 14 on first look I went "this is babyish" and have never looked back...
Urban Decay - Fallout. ALLLLLL the fallout.
YSL - Lipsticks, gorgeous but not worth it to me since I'm a rare-wear kind of gal when it comes to lip products

Re: Popular Make-Up Brand Word Association

I knew I loved Bite for a reason! You're so right. Matte black is totally associated with Batman these days. Also...



Re: Popular Make-Up Brand Word Association

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Smiley Wink

Re: Popular Make-Up Brand Word Association

I'd...bale him any day.


/drumroll please/

Re: Popular Make-Up Brand Word Association

I didn't grow up in a religious household, but he definitely makes me want to worship christianity. 

Re: Popular Make-Up Brand Word Association

I feel the exact same way about Guerlain! And your Lancome one cracked me up, hehe. 

Re: Popular Make-Up Brand Word Association

LOL! "Hulk smash box!!!!"

Re: Popular Make-Up Brand Word Association

  • Anastasia Beverly Hills - eyebrow powder is great, not a harsh line.  Pretty packages. makes me think of warm vacation locations
    Bare Minerals - blemish powder
    BECCA - plain packaging, lame
    Benefit - pore primer and inexpensive packaging
    BITE - wow colours!
    Bobbi Brown - old and boring. Like lipstick from eBay. 
    Buxom - faaat
    Clinique - acne 
    Cover FX - heavy cover. Makes me think of diaper ointment
    Dior - beautiful, but not for occasional use. Too expensive for daily use. 
    Estee Lauder - beautiful makeup
    Givenchy - iunno
    Guerlain - wooooow. 
    Hourglass - lovely packaging. Looks unbreakable. 
    Kat Von D - colours are fantastic
    Lancome - I always think of the cleansing oil, which is fantastic. Let it soak in.
    Laura Mercier - primer
    MAKE UP FOR EVER - wow matte reds
    Marc Jacobs - iunno
    NARS - blush!
    Smashbox - 
    Stila - primer was better than I thought
    Tarte - pink eyeshadow!
    Too Faced - eww
    Urban Decay - sparkle!
    YSL - like, a yacht?  I think of yachts.