Oh, Benefit...

Oh, Benefit...

image.jpgGuess who reviewed their own product? Smiley Very Happy

Re: Oh, Benefit...

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Oh yes, they do ... I'll let you guess which ones get "screened" most often...

Re: Oh, Benefit...

It's also really shady that the Benefit review is the default review on the product page. That review was written on 7/2/14 and then below it are reviews written on 7/15/14. How nice that Benefit can keep their staff-written five-star review as the default on their product homepage. I mean, I know we're just talking makeup here but we're also talking about people's hard-earned money and I think this is unethical. I've never seen this for another product. I think Sephora needs to explain. 

Re: Oh, Benefit...

[ Edited ]
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@starsandbucks (and everyone)

 

That is a bit odd - wonder what will happen if we try to 'shuffle' the reviews.......be back soon, gonna try it.

 

UPDATE - I'm back from shuffling - we can change the order of reviews in many ways by using the 'sort by' tab. But it is curious that (what I'm guessing is) the 'default' setting is what comes up first

Re: Oh, Benefit...

I know, right? Boo urns, Benefit!

Re: Oh, Benefit...

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OMG boo urns, you just made me snort laugh. 😂😂

Re: Oh, Benefit...

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it's also about the fundamentals of online marketing strategy, which is undeniably a big and legit issue !

Re: Oh, Benefit...

We should all send emails saying "Hey gorgeous! You should really fix the eyeliner instead of telling people that practice makes perfect!"

Re: Oh, Benefit...

The subject line should be "Uh oh!"

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I'm sick of brands paying others so that they can get good reviews/promote their sucky products! Honestly, it's so hard to even believe people anymore. At least they didn't pretend to be someone else and give amazing reviews.    It's such a shame real negative reviews get lost or don't get posted. 

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Re: Oh, Benefit...

I will nevah evah forget this ANTM moment. Tyra wins. 

Re: Oh, Benefit...

this tyra gif... i die every time XD

 

Re: Oh, Benefit...

Har har, at least they said upfront they are Benefit. However, this skews the reviews and if they really wants to share tips then they should put it in the how to/instruction tab or a video in the product description

Re: Oh, Benefit...

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That's true. They could've made a fake account I guess Smiley Wink

Re: Oh, Benefit...

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I agree - and yes glad they were at least up front about being employed by Benefit

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This sounds like a great idea.  

Re: Oh, Benefit...

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Im losing my respect and love for Benefit. 

Re: Oh, Benefit...

You, however, just gained a ton of respect from me for posting one of my favorite characters from a show ever! Smiley Wink

Re: Oh, Benefit...

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Yeah, they messed that one up but I still love a lot of their products.  Can't win em all, but don't tell us we're doing it wrong unless it explains how to do it on the packaging. 

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PR nightmare. this is where design and PR meet. just FIX IT and people would still totally respect it and stay loyal. i fully believe that. this isn't a taste issue, a fashion issue. it's a design flaw + public relations issue.

Re: Oh, Benefit...

They need to

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Re: Oh, Benefit...

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