Is tokidoki leaving? :(
I love tokidoki, it's one of my favorite brands, but the description says it's leaving. I can't let the collection leave, it has my all-time favorite makeup products in there ;(
Unfortunately, the Tokidoki brand is being discontinued We released this statement earlier: Tokidoki has been an incredible success for Sephora, exceeding expectations during our two year collaboration. Tokidoki was launched as a trend brand that was always planned for two years. The collaboration has come to an end and we couldn’t be happier with the results.
I suggest stocking up since you love the brand
Answered[ Edited ]
Better stock up then! The items are all on sale online, they are also on sale instore. I actually found some items that are available in the store I went to but discontinued online already. I will miss their perfumes, the rollerball very long lasting even comparing to the high end brands, and smell just as good but cuter. Oh well, at least there's still Hello Kitty. Altho I see HK as girly cute and Tokidoki as tomboy/cool cute so they don't really compare.
Apparently if a lot of items from a brand is on sale, that means it's on its way out. Otherwise, the Sephora sales associates said even they don't really know when products are getting phased out.
p.s. Super by Dr. Perricone line is long gone from the store, but the last batch is still available on Sephora.com and for half price! I like how everything's in glass container, so I brought the facial sprays and SPF25 moisturizer, intending on reusing those containers for travel purposes or if I need smaller size of supersized stuff. Skyn Iceland stuff are long gone, but the eye cream is still here.