We actually have an identical post going that discusses this exact same question here: http://community.sephora.com/t5/Lips-Q-A/Favorite-
My answer from the other thread:
I'm loving that I can start to wear my red since fall is here and I am wearing more makeup than I do in summer. Summertime, I usually wear gloss, but now I can wear my red and burgundy lipsticks. I also have a nude I cant wait to wear, I just haven't remembered it yet.