Good plum color

i have been wanting a nice, plum or berry color. Lately I have been using Lancome's Color Design lipstick in Fashion Icon. It looks really good, but I want something that is more of an everyday color. Plus the Fashion Icon shade has a pink look.  I have fair skin and blue eyes, what would be a good brand and shade? Also, I would like something long lasting since I am in class all day.

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Great everyday "wash" of color in a nice plum shade.  http://www.sephora.com/browse/product.jhtml?id=P263909&categoryId=B70

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