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Post in Savvy Shoppers
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Ulta GWPs

This thread will be for Ulta GWPs only.  Share ulta promos here.  

 

Please do NOT post requests for the spreadsheet in this thread.  Please post requests for the Ulta GWP google spread sheet in this thread: http://community.sephora.com/t5/Off-Topic/Ulta-GWP-Google-Spreadsheet-Request-Thread/m-p/2753063#M11...

 

A list of in store coupons is here: https://community.sephora.com/t5/Savvy-Shoppers/Ulta-GWP-Coupons-no-chatter/td-p/3866521

 

Let's keep this thread on topic!

 

Ulta points refresher (because yes, it is that complicated):

 

Spoiler

Item #1 - $53.50

Item #3 - $108.50 (and is eligible for a certain item/brand 5x multiplier)

* There is also a 5x all purchase multiplier and you are platinum so you get 1.25x

Total Spent - $162

Base Points Earned - 162

Platinum .25x Earned - 41 (162 * .25 = 40.5, and rounding up)

5x All Purchases Earned - 648 (it ends up being 4x because you don't count the base points)

5x Item/Brand Earned - 434

Total Points Earned - 1285

 

Links are not allowed.  In lieu of links, please read this:

 

Spoiler

Please add product id numbers and sku numbers so people can find items on ulta.  

Just to clarify, there is an item number that Ulta lists on the website, right under the picture of the item.

 

The product id is the number given to the item in the URL.  So Ulta's site follows this formula of having the url and then the very last part of the url is "productId=xlsImpprod" followed by an 8 digit number.  If you use that "productId" number you can get to the page of any item on ulta. 

It's not a search, but the direct url to the page. 

Click on any product, and then view the url in the address bar.  It will look like this: ulta's website (not using the actual domain because BT admins don't like that) /prep-prime-fix?productId=xlsImpprod15921204  Replace the 8 digit product id of the item you want to see with the id of the product you're looking for.

 

My very unofficial Ulta point multiplier to approximate percent discount chart:

(This is a number where I use the multiplier to divide by 2000 to see how many dollars I would have to spend in order to redeem a $125 reward.  E.g. 2000 points divided by 1 point multiplier means I have to spend $2000 to get the $125 reward.  Adding how much I had to spend ($2000) + the reward ($125), and then using the reward ($125) to divide the total purchase ($2125), I get a discount of approximately 6% based on the total purchase.  Note: the total purchase is based on the concept that you are spending just enough to reach the next $125 reward and combines the reward value with how much money you had to spend to get that reward.

 

Spoiler
Multiplier11.251.522.252.533.253.544.254.557.257.588.258.599.259.51010.2510.5
Spend2000160013331000889800667615571500471444400276267250242235222216211200195190
Points200020002000200020002000200020002000200020002000200020002000200020002000200020002000200020002000
Redeem125125125125125125125125125125125125125125125125125125125125125125125125
Total Purchase21251725145811251014925792740696625596569525401392375367360347341336325320315
Discount6%7%9%11%12%14%16%17%18%20%21%22%24%31%32%33%34%35%36%37%37%38%39%40%

 

Re: Ulta GWPs

Wow!

Re: Ulta GWPs

Oooh!  I wonder how long that $10 cash back offer will last!

 

Thanks!

Re: Ulta GWPs

20% off coupons going out this morning, applies to fragrance. Maybe prestige too. 

 

+Coupon offer valid on all regular price and sale merchandise. Not valid on Chanel Fragrance, Dyson, and Services. Cannot be redeemed for cash or gift cards. This offer cannot be combined with any other Ulta Beauty coupon offer. Not valid on prior purchases. Void if copied or transferred and where prohibited by law. May be used on a single purchase and is limited to stock on hand. We reserve the right to limit quantities to normal retail purchases. Limit one per customer, per visit. Valid through 7.1.17.

Re: Ulta GWPs

@shimmerbait I just used it at a store today and it does include prestige!

Re: Ulta GWPs

Thanks for the update Joz!!

Re: Ulta GWPs

@jozkidthanks!

Re: Ulta GWPs

No problem!  I just hope my store wasn't a fluke!  I finally got the Modern Renaissance palette and a bunch of Deva products and then I got out of there before I did any more damage @shimmerbait

Anonymous Insider

Re: Ulta GWPs

@jozkidI am loving the MR palette! Enjoy it!

Re: Ulta GWPs

Thanks @Anonymous. I've been eyeing that puppy for a while now and 20 percent off was enough to push me over. I played just a tiny bit with it yesterday and I was pretty impressed at how nice the shadows applied and no fallout (well, at least not with the ones I tried). I'm looking forward to experimenting more today.

Re: Ulta GWPs

Been looking forward to this. I have $125 in points!

Re: Ulta GWPs

I did not get an email from ulta regarding this, is it a generic code? Can anyone share their code? Thank you

Re: Ulta GWPs

I didn't get one either and I am so annoyed. 😕

Re: Ulta GWPs

@mztm: pm sent 🙂

Re: Ulta GWPs

Thank you 😘🤗

Re: Ulta GWPs

@mztm

The codes are unique. I doubt they'll be multi-use, but perhaps someone can share theirs after they use it so that someone else can test that. I have one, but personally I'll be holding off a few days to see if any deals I'm interested in pop up before using it. 

 

In the mean time, perhaps shoot ulta an email asking about one. I've had success with that before, so it's worth a shot!

Re: Ulta GWPs

@mztm @RGbrown I tested a friend's after she used it & I got an error message saying it had already been redeemed. Hopefully CS can give you a code! 🙂

Re: Ulta GWPs

I am a little floored that there's no Beauty Break today...in the almost-a-year now that I've been watching them, I've never seen a Wed pass by without one.  If the UD early access event is what triggered skipping it, I hope Ulta doesn't do any more Wednesday releases...I'm too attached to dependable schedules lol. Yesterday's clinique gift wasn't tempting to me at all...figured I'd wait and see what today brought. Now I have a cart full, but no gwp 😕

 

Guess I should have realized something was up yesterday...I've never seen a bonus bb on Tuesday either...they are usually on Monday or Friday. 

Re: Ulta GWPs

There have been a couple of weeks, though very, very few, where I've seen a Tuesday BB and then while awaiting the Wednesday BB, they've skipped it.  So I've noticed this before, but it's pretty infrequent.

Re: Ulta GWPs

@RGbrown I was waiting for today's as well 😞 I also think it may be due to the UD early access.

Re: Ulta GWPs

UD Naked Heat is live (palette, liners and lipsticks) 😀

Re: Ulta GWPs

This kind of explains the random gifts that are mailed out...

 

ulta.JPG

ulta beauty

 

Spoiler
Ulta Beauty’s loyalty program is giving the retailer key insights, including data that helps with sampling programs.

Ulta’s Eric Messerschmidt, senior vice president of marketing strategy, loyalty and CRM at the retailer, spoke at Oppenheimer’s 17th Annual Consumer Conference on Tuesday. He detailed one of Ulta’s sampling programs, unleashed after Urban Decay released its Vice lipstick collection.

“They had 150,000 really nice sample packages that they want[ed] to mail out to our customers,” Messerschmidt said. “We worked with Urban Decay. We have 24 million customers, who to send these to? Oh my gosh. We leveraged our data to figure it out.”

Ulta sorted through the data to find which customers liked Urban Decay, which liked lip products and which ones liked lip but didn’t buy Urban Decay, according to Messerschmidt. “We targeted segments of those customers with those 150,000 samples and mailed out to exact specific people we wanted to mail to. We measured them over three, six, nine months to see did they come back and buy — 41 percent lift from that type of program. So we do that all the time.”

Ulta’s loyalty program has more than 24.5 million active members, and is growing at a rate that outpaces the company’s retail expansion, Messerschmidt noted (Ulta has plans to open about 100 stores per year).

That program still has room for growth, he said, noting that about three-quarters of beauty enthusiasts in the U.S. don’t shop at Ulta, or haven’t in the past year. Ulta has an opportunity to expand the categories its customers shop in, which is usually about one-quarter of the categories the store offers. “She spends a lot in beauty,” Messerschmidt said. “About one-third of it is with Ulta, two-thirds of it is with those 70,000 other places that she can buy beauty in the United States. Our challenge and our opportunity [is to] get more members in our program and try to drive share of wallet with those existing customers.”

Ulta’s loyalty members overlap with those of other beauty retailers, including Sephora.

“There’s definitely overlap, and we keep our finger on that pulse as we regularly survey customers to understand that share of wallet,” Messerschmidt said. “Our largest competitor is not Sephora, if you look at it just in terms of sales. And you probably know, I mean, Wal-Mart sells a ton of beauty product … It’s not perfect overlap, but their beauty enthusiasts, even at their best, may give us half their beauty spend. They love beauty, and they’ll go buy beauty wherever. And so yes, they’re shopping at Sephora.”

Messerschmidt also acknowledged Ulta’s arrival to the prestige stratosphere. “Our success, at least over the last several years, has allowed us to build a really strong pipeline of newness,” he said. “Brands are coming to us. I started at Ulta six years ago, it wasn’t this way six years ago. We had to scrap and fight for every brand. A brand like MAC, six years ago, we’re like, ‘We’re never going to get MAC.'”

MAC launched online with Ulta in May, and will roll into 100 doors (with makeup artistry services) before the end of the year.

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Would like to know how they validate the data. 

 

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