Ulta GWPs

[itscarin]

This thread will be for Ulta GWPs only.  Share ulta promos here.  

Please do NOT post requests for the spreadsheet in this thread.  Please post requests for the Ulta GWP google spread sheet in this thread: http://community.sephora.com/t5/Off-Topic/Ulta-GWP-Google-Spreadsheet-Request-Thread/m-p/2753063#M11...

A list of in store coupons is here: https://community.sephora.com/t5/Savvy-Shoppers/Ulta-GWP-Coupons-no-chatter/td-p/3866521

Let's keep this thread on topic!

Ulta points refresher (because yes, it is that complicated):

Spoiler

Item #1 - $53.50

Item #3 - $108.50 (and is eligible for a certain item/brand 5x multiplier)

* There is also a 5x all purchase multiplier and you are platinum so you get 1.25x

Total Spent - $162

Base Points Earned - 162

Platinum .25x Earned - 41 (162 * .25 = 40.5, and rounding up)

5x All Purchases Earned - 648 (it ends up being 4x because you don't count the base points)

5x Item/Brand Earned - 434

Total Points Earned - 1285

Links are not allowed.  In lieu of links, please read this:

Spoiler

Please add product id numbers and sku numbers so people can find items on ulta.  

Just to clarify, there is an item number that Ulta lists on the website, right under the picture of the item.

The product id is the number given to the item in the URL.  So Ulta's site follows this formula of having the url and then the very last part of the url is "productId=xlsImpprod" followed by an 8 digit number.  If you use that "productId" number you can get to the page of any item on ulta. 

It's not a search, but the direct url to the page. 

Click on any product, and then view the url in the address bar.  It will look like this: ulta's website (not using the actual domain because BT admins don't like that) /prep-prime-fix?productId=xlsImpprod15921204  Replace the 8 digit product id of the item you want to see with the id of the product you're looking for.

My very unofficial Ulta point multiplier to approximate percent discount chart:

(This is a number where I use the multiplier to divide by 2000 to see how many dollars I would have to spend in order to redeem a $125 reward.  E.g. 2000 points divided by 1 point multiplier means I have to spend $2000 to get the $125 reward.  Adding how much I had to spend ($2000) + the reward ($125), and then using the reward ($125) to divide the total purchase ($2125), I get a discount of approximately 6% based on the total purchase.  Note: the total purchase is based on the concept that you are spending just enough to reach the next $125 reward and combines the reward value with how much money you had to spend to get that reward.

Spoiler

Multiplier	1	1.25	1.5	2	2.25	2.5	3	3.25	3.5	4	4.25	4.5	5	7.25	7.5	8	8.25	8.5	9	9.25	9.5	10	10.25	10.5
Spend	2000	1600	1333	1000	889	800	667	615	571	500	471	444	400	276	267	250	242	235	222	216	211	200	195	190
Points	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000	2000
Redeem	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125	125
Total Purchase	2125	1725	1458	1125	1014	925	792	740	696	625	596	569	525	401	392	375	367	360	347	341	336	325	320	315
Discount	6%	7%	9%	11%	12%	14%	16%	17%	18%	20%	21%	22%	24%	31%	32%	33%	34%	35%	36%	37%	37%	38%	39%	40%

[michelleshops]

Thanks for the update Joz!!

[shimmerbait]

@jozkidthanks!

[jozkid]

No problem!  I just hope my store wasn't a fluke!  I finally got the Modern Renaissance palette and a bunch of Deva products and then I got out of there before I did any more damage @shimmerbait

[Anonymous]

@jozkidI am loving the MR palette! Enjoy it!

[jozkid]

Thanks @Anonymous. I've been eyeing that puppy for a while now and 20 percent off was enough to push me over. I played just a tiny bit with it yesterday and I was pretty impressed at how nice the shadows applied and no fallout (well, at least not with the ones I tried). I'm looking forward to experimenting more today.

[alexasteph]

Been looking forward to this. I have $125 in points!

[mztm]

I did not get an email from ulta regarding this, is it a generic code? Can anyone share their code? Thank you

[killersandliars]

I didn't get one either and I am so annoyed. 😕

[AmazingGrace333]

@mztm: pm sent 🙂

[mztm]

Thank you 😘🤗

[RGbrown]

@mztm

The codes are unique. I doubt they'll be multi-use, but perhaps someone can share theirs after they use it so that someone else can test that. I have one, but personally I'll be holding off a few days to see if any deals I'm interested in pop up before using it. 

In the mean time, perhaps shoot ulta an email asking about one. I've had success with that before, so it's worth a shot!

[ohheyitscindyk]

@mztm @RGbrown I tested a friend's after she used it & I got an error message saying it had already been redeemed. Hopefully CS can give you a code! 🙂

[RGbrown]

I am a little floored that there's no Beauty Break today...in the almost-a-year now that I've been watching them, I've never seen a Wed pass by without one.  If the UD early access event is what triggered skipping it, I hope Ulta doesn't do any more Wednesday releases...I'm too attached to dependable schedules lol. Yesterday's clinique gift wasn't tempting to me at all...figured I'd wait and see what today brought. Now I have a cart full, but no gwp 😕

Guess I should have realized something was up yesterday...I've never seen a bonus bb on Tuesday either...they are usually on Monday or Friday. 

[KMart919]

There have been a couple of weeks, though very, very few, where I've seen a Tuesday BB and then while awaiting the Wednesday BB, they've skipped it.  So I've noticed this before, but it's pretty infrequent.

[ohheyitscindyk]

@RGbrown I was waiting for today's as well 😞 I also think it may be due to the UD early access.

[RGbrown]

UD Naked Heat is live (palette, liners and lipsticks) 😀

[ZombieMetroAnt]

This kind of explains the random gifts that are mailed out...

Spoiler

Ulta Beauty’s loyalty program is giving the retailer key insights, including data that helps with sampling programs.

Ulta’s Eric Messerschmidt, senior vice president of marketing strategy, loyalty and CRM at the retailer, spoke at Oppenheimer’s 17th Annual Consumer Conference on Tuesday. He detailed one of Ulta’s sampling programs, unleashed after Urban Decay released its Vice lipstick collection.

“They had 150,000 really nice sample packages that they want[ed] to mail out to our customers,” Messerschmidt said. “We worked with Urban Decay. We have 24 million customers, who to send these to? Oh my gosh. We leveraged our data to figure it out.”

Ulta sorted through the data to find which customers liked Urban Decay, which liked lip products and which ones liked lip but didn’t buy Urban Decay, according to Messerschmidt. “We targeted segments of those customers with those 150,000 samples and mailed out to exact specific people we wanted to mail to. We measured them over three, six, nine months to see did they come back and buy — 41 percent lift from that type of program. So we do that all the time.”

Ulta’s loyalty program has more than 24.5 million active members, and is growing at a rate that outpaces the company’s retail expansion, Messerschmidt noted (Ulta has plans to open about 100 stores per year).

That program still has room for growth, he said, noting that about three-quarters of beauty enthusiasts in the U.S. don’t shop at Ulta, or haven’t in the past year. Ulta has an opportunity to expand the categories its customers shop in, which is usually about one-quarter of the categories the store offers. “She spends a lot in beauty,” Messerschmidt said. “About one-third of it is with Ulta, two-thirds of it is with those 70,000 other places that she can buy beauty in the United States. Our challenge and our opportunity [is to] get more members in our program and try to drive share of wallet with those existing customers.”

Ulta’s loyalty members overlap with those of other beauty retailers, including Sephora.

“There’s definitely overlap, and we keep our finger on that pulse as we regularly survey customers to understand that share of wallet,” Messerschmidt said. “Our largest competitor is not Sephora, if you look at it just in terms of sales. And you probably know, I mean, Wal-Mart sells a ton of beauty product … It’s not perfect overlap, but their beauty enthusiasts, even at their best, may give us half their beauty spend. They love beauty, and they’ll go buy beauty wherever. And so yes, they’re shopping at Sephora.”

Messerschmidt also acknowledged Ulta’s arrival to the prestige stratosphere. “Our success, at least over the last several years, has allowed us to build a really strong pipeline of newness,” he said. “Brands are coming to us. I started at Ulta six years ago, it wasn’t this way six years ago. We had to scrap and fight for every brand. A brand like MAC, six years ago, we’re like, ‘We’re never going to get MAC.'”

MAC launched online with Ulta in May, and will roll into 100 doors (with makeup artistry services) before the end of the year.

Would like to know how they validate the data. 

[MissPuff]

There was a funny article a few years ago about how Target was able to fairly accurately guess which customers were pregnant or about to become pregnant based on their purchasing data. They were able to send targeted coupons and flyers to the women for diapers and whatnot but eventually stopped when people complained that it was too invasive. Big data is a massive industry and it's accuracy at predicting consumer spending habits is a bit too on the nose for me, but there's no way around it 🙂

[missp25]

A couple of years ago, Target started sending me and my DH baby coupons. We both laughed and said their data was somehow off. Then, Sam's club sent me a new mother offer for a free membership.  We're both a bit too old for babies, but we used the free Sam's club offer.

[phantompenguinx]

I agree with @Annalily11 it's prob based on our ulta rewards/account. I work in the tech industry and there's some pretty powerful tools out there and a whole lotta data. They can track orders/returns, click through on emails, purchases with multipliers, searches, cart abandonment, just to name a few

[Annalily11]

They probably keep track via our Ulta cards. I wouldn't be surprised if their computers have pretty full work ups of all of us.Tech can be scary accurate with these things. I swear the ad programs know if I even look wistfully at a top in a shop window, cause next thing I know it'll be bombarding me.