Yay! This is such an exciting time in your life, so make the most of it! I'm about to be a senior in college, and I still remember that first day of freshman year like it was yesterday!
So anyway, onto a fresh look! First of all, I'd start out with something that provides lightweight coverage like a tinted moisturizer or BB cream (if you have blemishes/acne, I'd suggest going with something that provides more coverage like a foundation). I absolutely LOVE Bobbi Brown's BB cream, however it is only being sold exclusively at Nordstrom. But for sephora products, here's a link to BB creams. http://www.sephora.com/bb-cream-skincare
Choosing a BB cream is really based on personal preference, so next time your in Sephora I'd sample a few to see which one feels best on your skin.
For a heavier, more-coverage foundation (if you require it), I would suggest Make Up For Ever's HD foundation.
If you have blemishes and need a concealer, I'd recommend the one by Make Up For Ever. Not only will this help to cover up blemishes, but it doubles as an under-eye concealer!
So, next I would apply bronzer to places on the face where sun would naturally hit (like cheekbones, bridge of nose, temples, forehead, and below the jaw (for blending purposes). My FAVORITE bronzer of all time is Benefit's Hoola bronzer.
Next, pick a blush that flatters your skin tone. A brand of blush I absolutely love is Tarte's Amazonian Clay blush or the cheekstain for a youthful, natural glow. Apply blush to the apples of the cheeks.
For eyes, I'd choose a palette that has more neutral tones, although you can spice it up with more color if you want/trust your makeup capabilities. Some of my favorite palettes are Tarina Tarantion's Jewel eyeshadow palettes (I have one in Delightful and it's fabulous! Super silky, crease-proof, and rich colors!)
For a liner, I'd choose something darker like black or brown and something that is waterproof (you never know what shenanigans you'll get into at college!) I really like Make Up For Ever's Aqua eyes. You can smudge it for a smokey look, or keep it plain and simple with a little cat eye action!
Top it all off with the mascara of your choice!
P.S. For an even more youthful, fresh, natural look (if you are graced with blemish-free skin), I'd recommend some sort of highlighter/luminizer (something shimmery to give a "glow" to certain areas of the face like the cheekbones, cupids bow right above the lip, inner corners of eyes). I really like Benefit's Girl Meets pearl (it literally feels like your rubbing pearls on your face and has a glorious scent!)
I hope this helps and best of luck!
Answered[ Edited ]
One thing I suggest with college makeup is to keep it simple and light using multi purpose cosmetic products! Here's a simple but pretty and fresh everyday basics that would take about 15 mins to apply!
* Start with a primer that would keep your makeup stay in place all day long! Nothing worst than disappearing or melting makeup in the middle of the day! One of my favorite primer for summertime is the Nars pro prime pore refining primer -- it has a matte finish, pore refining and oil free to keep pimples at bay.
* Pick a natural looking base with spf 20 or higher! I've seen too many college students with too much foundation caked on...never a good sight! Unless you need heavy coverage, I suggest using tinted moisturizer or bb cream instead, it is age appropriate, young and freah looking more than full on foundation. I think SMashbox camera ready BB cream is a good choice. It is very light, gives enough coverage and it has spf 35---better to take care and protect skin early!!!
* waterproof mascara---> I'd say look around in the store and pick one you like... I like diorshow wp and lancome hypnose wp myself. Also, use lash curlers, it opens up the eyes and makes you look awake and ready for the day...no eyeshadow needed!!
* Blush---->Avoid too much or too bright blush on! I've heard a couple of my classmates in my Molecular Bio class talking about why some girls wear gaudy or discoball makeup after a girl with a bright pink cheeks passed by. What they didn't know was that she was a cheerleader( explains the makeup) but still...people notice too much makeup and not in a good way! A light dusting of your favorite blush on is all you need!Depending on your skin tone, a peachy pink (nars deep throat is my fave) or neutral ( I like tarte exposed or nars douceur) would give a nice flush. Nars and tarte have good blushes selection!
* Lipstick or lipgloss---> It's really a personal preference in color. In sephora, i'm loving the new Too Faced La creme lipstick, very moisturizing and great color selection. Has a classy packaging too! For lipglosses, I like mac but sephora doesn't carry it.
Here's my few too faced la creme faves:
Juicy melons, razzle dazzle rose, naked dolly
* Just for fun---> eyeliners! Urban decay and makeup forever has good ones with a lot of color selection! I think eyeliners are a fun way to have a pop of color and yet not look too overdone! Try applying close to the lashline smudged a little for soft definition.
Hope that helps...have fun in college!