Are MAKE UP FOR EVER products cruelty free?
/ IT GIRL /on 01-18-2011 11:48
I should have looked into this before buying - I love their HD foundation and am now wondering how animal friendly they are. Anyone have any insight? TIA
They are not cruelty-free. I dug around and found out that even though they may not test on animals, they buy ingredients from companies who do. So in my mind, that does not make them cruelty-free. This happens with a lot of the make-up companies out there. Even if the company selling the makeup doesn't test on animals, their ingredients come from companies that do. So if you're shopping for cruelty-free like I do, you've really gotta dig around to find out what you're getting. Sometimes you have to find out what company owns the makeup brand first before you can find the correct info on PETA or elsewhere. In this case, it's LVMH (Louis Vuitton), a holding company that owns Sephora too. Plus LV uses fur, so if you love animals don't support their makeup lines like MUFE.